The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
Latest update: 27 July 2021
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| Company | Sector | Relevance | Visitors | Average time | Bounce rate | |
|---|---|---|---|---|---|---|
| 1 | Amazon | Shopping malls | 1.000 | 57.562.665 | 12:21 | 33,0% |
| 2 | eBay | Shopping malls | 648 | 24.852.462 | 10:16 | 32,0% |
| 3 | Subito.it | Shopping malls | 557 | 18.225.638 | 10:00 | 25,0% |
| 4 | Booking.com | Turism | 511 | 9.472.711 | 12:41 | 31,0% |
| 5 | Zalando | Fashion | 500 | 10.100.402 | 10:31 | 36,0% |
| 6 | Mediaworld | Electronics | 466 | 8.754.548 | 08:13 | 47,0% |
| 7 | Ikea | House | 443 | 7.493.625 | 10:18 | 34,0% |
| 8 | Ryanair | Turism | 432 | 2.715.062 | 09:57 | 30,0% |
| 9 | UniEuro | Electronics | 432 | 7.123.915 | 09:24 | 58,0% |
| 10 | Decathlon | Free time | 432 | 5.599.870 | 09:06 | 37,0% |
| 11 | Airbnb | Turism | 432 | 3.397.075 | 14:58 | 33,0% |
| 12 | Golden Lady | Fashion | 432 | 944 | 55:28 | 50,0% |
| 13 | Ibs.it | Publishing | 420 | 5.810.754 | 09:43 | 56,0% |
| 14 | Leroy Merlin | Free time | 420 | 6.656.573 | 08:22 | 47,0% |
| 15 | ePrice | Electronics | 409 | 4.887.319 | 07:07 | 47,0% |
| 16 | Yoox | Fashion | 409 | 2.127.547 | 08:47 | 34,0% |
| 17 | Lottomatica | Free time | 409 | 1.137.853 | 17:57 | 24,0% |
| 18 | Sisal | Free time | 409 | 1.944.974 | 14:00 | 32,0% |
| 19 | Snai | Free time | 409 | 984.638 | 19:39 | 28,0% |
| 20 | Expedia | Turism | 409 | 2.671.943 | 07:15 | 49,0% |
| 21 | Trenitalia | Turism | 409 | 4.593.519 | 09:02 | 52,0% |
| 22 | Allianz Direct | Insurance | 398 | 101.236 | 11:04 | 42,0% |
| 23 | Easyjet | Turism | 398 | 1.123.889 | 09:52 | 34,0% |
| 24 | ManoMano | Shopping malls | 398 | 6.941.642 | 07:29 | 54,0% |
| 25 | Italo | Turism | 398 | 1.598.481 | 06:52 | 23,0% |
| 26 | Shein | Fashion | 398 | 1.990.458 | 16:57 | 41,0% |
| 27 | Gelmarket | Food and drink | 398 | 6.657 | 41:16 | 37,0% |
| 28 | JustEat | Food and drink | 398 | 1.807.310 | 12:11 | 41,0% |
| 29 | Esselunga | Food and drink | 386 | 687.370 | 12:43 | 48,0% |
| 30 | Privalia | Shopping malls | 386 | 1.228.365 | 08:23 | 30,0% |
| 31 | Bonprix | Fashion | 386 | 1.470.439 | 12:31 | 38,0% |
| 32 | Nike | Fashion | 386 | 2.239.496 | 06:25 | 37,0% |
| 33 | eDreams | Turism | 386 | 2.174.224 | 06:46 | 41,0% |
| 34 | Groupon | Shopping malls | 386 | 1.992.766 | 07:41 | 43,0% |
| 35 | Meetic | Free time | 386 | 445.453 | 15:53 | 29,0% |
| 36 | Moleskine | Publishing | 386 | 53.079 | 24:48 | 35,0% |
| 37 | William Hill | Free time | 386 | 185.802 | 15:07 | 21,0% |
| 38 | Tezenis | Fashion | 386 | 1.485.462 | 07:34 | 40,0% |
| 39 | AliExpress | Shopping malls | 386 | 4.406.306 | 11:13 | 38,0% |
| 40 | Carrefour | Shopping malls | 386 | 1.252.010 | 08:50 | 51,0% |
| 41 | Deliveroo | Food and drink | 386 | 642.579 | 10:58 | 40,0% |
| 42 | Calzedonia | Fashion | 386 | 1.097.845 | 07:27 | 38,0% |
| 43 | Euronics | Electronics | 375 | 3.152.188 | 05:23 | 44,0% |
| 44 | Lastminute.com | Turism | 375 | 418.107 | 07:12 | 30,0% |
| 45 | TicketOne | Free time | 375 | 1.637.139 | 07:00 | 41,0% |
| 46 | BetFair | Free time | 375 | 197.062 | 18:01 | 17,0% |
| 47 | Hotels.com | Turism | 375 | 903.342 | 07:32 | 53,0% |
| 48 | Best Western | Turism | 375 | 88.858 | 07:35 | 36,0% |
| 49 | ASOS | Fashion | 375 | 1.870.366 | 09:29 | 35,0% |
| 50 | Alibaba | Shopping malls | 375 | 785.716 | 09:44 | 47,0% |
| 51 | Yamamay | Fashion | 375 | 606.082 | 06:48 | 40,0% |
| 52 | Etsy | Shopping malls | 375 | 2.145.979 | 09:26 | 47,0% |
| 53 | Gamestop | Electronics | 375 | 1.184.383 | 08:50 | 37,0% |
| 54 | Zara | Fashion | 375 | 2.296.025 | 09:58 | 43,0% |
| 55 | OVS | Fashion | 375 | 1.316.342 | 07:05 | 39,0% |
| 56 | Verti | Insurance | 364 | 509.700 | 09:42 | 42,0% |
| 57 | Apple Store | Electronics | 364 | 5.528.118 | 06:22 | 58,0% |
| 58 | Prenatal | Fashion | 364 | 698.816 | 06:58 | 39,0% |
| 59 | Alitalia | Turism | 364 | 988.815 | 08:08 | 41,0% |
| 60 | Volagratis | Turism | 364 | 1.375.592 | 06:58 | 30,0% |
| 61 | Opodo | Turism | 364 | 314.313 | 05:13 | 45,0% |
| 62 | Trivago | Turism | 364 | 2.369.226 | 07:53 | 41,0% |
| 63 | KIKO Makeup | Health and Beauty | 364 | 627.396 | 08:42 | 42,0% |
| 64 | Douglas | Health and Beauty | 364 | 1.338.063 | 07:15 | 47,0% |
| 65 | Abbonamenti.it | Free time | 364 | 235.292 | 06:37 | 52,0% |
| 66 | Ventis | Shopping malls | 364 | 217.610 | 08:03 | 49,0% |
| 67 | Disney Shop | Free time | 364 | 559.830 | 06:38 | 44,0% |
| 68 | Wish | Shopping malls | 364 | 2.207.073 | 09:39 | 49,0% |
| 69 | Everli | Shopping malls | 364 | 72.465 | 08:02 | 40,0% |
| 70 | Lego | Free time | 364 | 833.783 | 08:10 | 51,0% |
| 71 | Maisons du Monde | House | 364 | 1.661.603 | 08:45 | 44,0% |
| 72 | Sephora | Health and Beauty | 364 | 1.312.484 | 09:02 | 38,0% |
| 73 | Spaccio Granarolo | Food and drink | 364 | 1.752 | 05:52 | 0,0% |
| 74 | Pandora | Fashion | 364 | 1.880.577 | 07:37 | 52,0% |
| 75 | Swarovski | Fashion | 364 | 394.831 | 07:14 | 45,0% |
| 76 | Stroilli | Fashion | 364 | 862.001 | 07:38 | 46,0% |
| 77 | Thun Spa | House | 364 | 939.671 | 09:13 | 46,0% |
| 78 | Adidas | Fashion | 364 | 1.613.757 | 06:44 | 48,0% |
| 79 | Westwing | House | 364 | 613.945 | 07:08 | 23,0% |
| 80 | QVC Italia | Shopping malls | 364 | 902.266 | 14:09 | 37,0% |
| 81 | Viva Ticket | Free time | 364 | 207.471 | 04:40 | 32,0% |
| 82 | Zurich Connect | Insurance | 352 | 360.509 | 10:13 | 40,0% |
| 83 | Feltrinelli | Publishing | 352 | 2.149.421 | 06:23 | 51,0% |
| 84 | Bwin | Free time | 352 | 245.550 | 14:22 | 28,0% |
| 85 | ConTe.it | Insurance | 352 | 719.304 | 08:22 | 42,0% |
| 86 | Panini Shop | Publishing | 352 | 401.342 | 10:22 | 35,0% |
| 87 | Swiss International Air Lines | Turism | 352 | 45.203 | 09:13 | 26,0% |
| 88 | Moby | Turism | 352 | 299.142 | 08:31 | 35,0% |
| 89 | Carpisa | Fashion | 352 | 411.162 | 06:52 | 50,0% |
| 90 | Boggi | Fashion | 352 | 193.492 | 05:29 | 56,0% |
| 91 | Farfetch | Fashion | 352 | 1.001.218 | 14:30 | 55,0% |
| 92 | Marriot | Turism | 352 | 31.507 | 03:12 | 44,0% |
| 93 | NaturaSi | Food and drink | 352 | 244.321 | 07:10 | 59,0% |
| 94 | Cortilia | Food and drink | 352 | 174.647 | 08:34 | 65,0% |
| 95 | Pinalli | Health and Beauty | 352 | 217.610 | 08:28 | 53,0% |
| 96 | Bershka | Fashion | 352 | 785.091 | 05:59 | 49,0% |
| 97 | Conforama | House | 352 | 821.854 | 06:48 | 37,0% |
| 98 | Motivi | Fashion | 352 | 397.880 | 06:29 | 43,0% |
| 99 | Microsoft | Electronics | 352 | 6.090.360 | 06:30 | 60,0% |
| 100 | Mediashopping | Shopping malls | 341 | 292.915 | 05:25 | 60,0% |
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