Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower 
1 Amazon Shopping malls 1547 46.978.113 75 1.830.000.000 4.933.198 3.228.769
= 2 eBay Shopping malls 1172 50.449.927 72 50.600.000 905.762 3.039
= 3 Booking.com Tourism 461 7.134.625 75 625.000.000 169.286
4 Groupon Shopping malls 314 8.451.406 66 7.398
5 Trenitalia Tourism 295 8.454.258 57 6.890.000 156.394 77
6 eDreams Tourism 285 7.004.202 66 652 1.230.389 11.063
7 Vodafone Free time 283 8.106.531 55 492.000 3.696.070 383.641
8 William Hill Free time 279 7.144.446 62 232
= 9 iTunes Publishing 266 1.500.000 58 438.000.000 28.504 9.653.959
= 10 Apple Store Electronics 243 1.200.000 83 144.000.000 29.606
11 Airbnb Tourism 243 6.000.000 56 14.936
12 Expedia Tourism 233 3.653.474 72 2.550.000 421.640
13 Decathlon Free time 225 3.869.544 67 25.244
= 14 Mediaworld Electronics 212 4.759.337 53 322.000 1.344.676 119.398
15 shopty Electronics 203 200.000 90 110
16 Lastminute.com Tourism 201 748.573 84 2.420 192.659
= 17 Ibs.it Publishing 199 3.158.807 58 33.800.000 386.512 15.197
18 Hotels.com Tourism 192 620.000 81 109.459
19 Yoox Fashion 188 1.892.515 66 19.000.000 1.666.362 86.294
20 Privalia Shopping malls 186 3.363.925 54 21.900 8.065.161 7.701
= 21 Ryanair Tourism 185 2.319.894 60 26.500.000 4.997.085 454.828
22 Lottomatica Free time 184 1.922.155 66 689.000 80 235
23 Groupalia Shopping malls 182 1.028.301 73 11.709
24 Volagratis Tourism 182 1.800.000 66 197 928.827 10.838
= 25 ePrice Electronics 178 2.024.858 62 916.000 206.560 2.498
26 Verti Insurance 177 1.154.843 69 5.280.000
27 Genertel Insurance 176 1.372.184 67 126.000 70.976 17.923
28 Bonprix Fashion 174 1.060.820 69 39.800 6.474.814 1.856
= 29 Wind Free time 172 4.646.373 36 10.900
= 30 Meetic Free time 168 3.694.828 43 1.609
31 KIKO Makeup Milano Health Beauty 165 181.195 73 75.334
= 32 Feltrinelli Publishing 164 1.596.221 59 6.170.000 584.020 755.451
33 Easyjet Tourism 163 1.518.693 60 502.824
34 Giocodigitale Free time 163 1.273.883 62 42.500 642
35 Monclick Electronics 162 1.374.571 61 616.000 30.017 435
= 36 UniEuro Electronics 161 1.622.974 58 38.597
= 37 Sisal - MatchPoint Free time 160 1.913.258 55 935.000 159 19.705
38 Genialloyd Insurance 158 605.368 66 1.400 52.520 5.936
= 39 Tim Free time 157 3.453.524 40 1.040.000 2.464.372 480.963
40 BuyVip Shopping malls 157 1.200.000 60 605.000 1.690.000 4.567
41 tippest Shopping malls 157 85.000 70 399
= 42 Bwin Free time 156 1.636.552 56 37.900 15.017
= 43 Alitalia Tourism 156 1.297.841 59 39.700 1.447.039 159.204
44 BetFair Free time 154 751.895 63 6.613
= 45 Pixmania Shopping malls 154 1.150.503 59 656.000 21.823 1.463
46 Nike Fashion 153 240.000 67 194.000 8.135.109
47 LaRedoute Fashion 153 1.415.956 56 3.100.000 3.058.843 1.001
48 Letsbonus Shopping malls 150 739.661 61 1.650
49 Bottega Verde Health Beauty 150 721.990 61 989.000 1.283.147 10.387
50 Linear Insurance 149 160.859 66 28.900 65.358 5.648
= 51 Snai Free time 149 1.119.720 57 1.660.000 37.589
52 Quixa Insurance 149 123.194 66 47.900 34.595
53 Best Western Tourism 148 94.286 66 4.055
54 Saldiprivati.com Shopping malls 148 1.643.899 52 83.200 1.258.513 2.279
= 55 Opodo Tourism 141 972.315 55 1.160
56 ConTe.it Insurance 140 120.869 62 884 48.605
57 Pneus online Auto 138 274.661 60 224
58 Oliviero Fashion 137 122.388 61 36.500 60.243 387
59 Marni Fashion 137 100.000 61 7.205
60 Europ Assistance Insurance 137 81.158 61 858.000 3.102
61 KLM Royal Dutch Airlines Tourism 137 312.337 59 2.340.957
62 Moleskine Publishing 136 174.196 60 51.907
63 Mediashopping Shopping malls 135 101.711 60 182.000 51.389 522
64 D-Mail Shopping malls 131 155.620 58 24.100 148.082 1.135
65 Zurich Connect Insurance 129 124.248 57 1.080.000 897.373 61
= 66 Milan Store Free time 129 461.960 54 7.323.554
67 Libreria Universitaria Publishing 128 1.154.843 47 2.730.000 68.882 2.750
68 Diffusione Tessile Fashion 127 252.557 55 324.000 144.880 1.565
= 69 Meridiana Tourism 125 744.837 50 3.180
70 Microgame Free time 124 121.426 55 241
71 Air France Tourism 122 123.070 54 4.949
72 Sediarreda House 122 109.740 54 80.200 17.689 574
= 73 Moby Tourism 120 350.000 51 3.822
= 74 TUI Tourism 119 641.824 48 772 5.957.569
75 Hoepli Publishing 118 799.583 46 2.170.000 108.874 7.438
76 ArredaTutto House 116 393.700 49 2.880 114.241 203
= 77 TicketOne Free time 112 1.871.873 34 142.407
= 78 Blomming Shopping malls 112 522.511 46 4.198
79 Unilibro Publishing 111 117.242 49 713.000 10.492 1.605
80 Erbecedario Srl Health Beauty 111 0 50 32.800 44.895
81 Pokerstars Free time 110 381.765 46 4.270.000 6.978
82 LaTuaBellezza.it Health Beauty 107 30.000 48 163
83 Ausilium Health Beauty 106 111.693 47 86.000 5.839 170
= 84 Prenatal Fashion 105 154.845 46 9.400 799.906
85 Libreria Rizzoli Publishing 105 150.000 46 46.300 254.916 2.042
86 myWhim House 104 47 200
87 ArredaClick House 98 124.589 43 111.000 1.288
88 Saninforma Health Beauty 97 121.055 43 40.400 5.022 170
89 Esselunga Food & Beverage 97 852.903 36 2.370.000 24
90 Calcio Shop Fashion 96 71.000 43 700
91 Vertecchi srl Shopping malls 93 0 42 219
92 ARREDANDO House 91 0 41 919
= 93 100ASA SRL Electronics 82 0 37 73
= 94 DVD.it Publishing 82 210.000 35 810.000 21.030
95 CHL Electronics 81 85.963 36 23.800 1.749 904
96 davinci srl House 75 0 34 36.499
97 Lombardo Shop S.R.L.S. Electronics 73 0 33 232
98 Coop Food & Beverage 63 497.581 24 254.000 27.986
99 Shopping24 Shopping malls 59 170.000 25 455.000 702 591
100 Euronics Electronics 57 1.788.049 10 66.600 1.087.392 79.590