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E-commerce Ranking

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.

2021 Event

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E-commerce in Italy 2021: the great maneuvers

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Amazon Shopping malls1.00057.562.66512:2133,0%
2eBay Shopping malls64824.852.46210:1632,0%
3Subito.it Shopping malls55718.225.63810:0025,0%
4Booking.com Turism5119.472.71112:4131,0%
5Zalando Fashion50010.100.40210:3136,0%
6Mediaworld Electronics4668.754.54808:1347,0%
7Ikea House4437.493.62510:1834,0%
8Ryanair Turism4322.715.06209:5730,0%
9UniEuro Electronics4327.123.91509:2458,0%
10Decathlon Free time4325.599.87009:0637,0%
11Airbnb Turism4323.397.07514:5833,0%
12Golden Lady Fashion43294455:2850,0%
13Ibs.it Publishing4205.810.75409:4356,0%
14Leroy Merlin Free time4206.656.57308:2247,0%
15ePrice Electronics4094.887.31907:0747,0%
16Yoox Fashion4092.127.54708:4734,0%
17Lottomatica Free time4091.137.85317:5724,0%
18Sisal Free time4091.944.97414:0032,0%
19Snai Free time409984.63819:3928,0%
20Expedia Turism4092.671.94307:1549,0%
21Trenitalia Turism4094.593.51909:0252,0%
22Allianz Direct Insurance398101.23611:0442,0%
23Easyjet Turism3981.123.88909:5234,0%
24ManoMano Shopping malls3986.941.64207:2954,0%
25Italo Turism3981.598.48106:5223,0%
26Shein Fashion3981.990.45816:5741,0%
27Gelmarket Food and drink3986.65741:1637,0%
28JustEat Food and drink3981.807.31012:1141,0%
29Esselunga Food and drink386687.37012:4348,0%
30Privalia Shopping malls3861.228.36508:2330,0%
31Bonprix Fashion3861.470.43912:3138,0%
32Nike Fashion3862.239.49606:2537,0%
33eDreams Turism3862.174.22406:4641,0%
34Groupon Shopping malls3861.992.76607:4143,0%
35Meetic Free time386445.45315:5329,0%
36Moleskine Publishing38653.07924:4835,0%
37William Hill Free time386185.80215:0721,0%
38Tezenis Fashion3861.485.46207:3440,0%
39AliExpress Shopping malls3864.406.30611:1338,0%
40Carrefour Shopping malls3861.252.01008:5051,0%
41Deliveroo Food and drink386642.57910:5840,0%
42Calzedonia Fashion3861.097.84507:2738,0%
43Euronics Electronics3753.152.18805:2344,0%
44Lastminute.com Turism375418.10707:1230,0%
45TicketOne Free time3751.637.13907:0041,0%
46BetFair Free time375197.06218:0117,0%
47Hotels.com Turism375903.34207:3253,0%
48Best Western Turism37588.85807:3536,0%
49ASOS Fashion3751.870.36609:2935,0%
50Alibaba Shopping malls375785.71609:4447,0%
51Yamamay Fashion375606.08206:4840,0%
52Etsy Shopping malls3752.145.97909:2647,0%
53Gamestop Electronics3751.184.38308:5037,0%
54Zara Fashion3752.296.02509:5843,0%
55OVS Fashion3751.316.34207:0539,0%
56Verti Insurance364509.70009:4242,0%
57Apple Store Electronics3645.528.11806:2258,0%
58Prenatal Fashion364698.81606:5839,0%
59Alitalia Turism364988.81508:0841,0%
60Volagratis Turism3641.375.59206:5830,0%
61Opodo Turism364314.31305:1345,0%
62Trivago Turism3642.369.22607:5341,0%
63KIKO Makeup Health and Beauty364627.39608:4242,0%
64Douglas Health and Beauty3641.338.06307:1547,0%
65Abbonamenti.it Free time364235.29206:3752,0%
66Ventis Shopping malls364217.61008:0349,0%
67Disney Shop Free time364559.83006:3844,0%
68Wish Shopping malls3642.207.07309:3949,0%
69Everli Shopping malls36472.46508:0240,0%
70Lego Free time364833.78308:1051,0%
71Maisons du Monde House3641.661.60308:4544,0%
72Sephora Health and Beauty3641.312.48409:0238,0%
73Spaccio Granarolo Food and drink3641.75205:520,0%
74Pandora Fashion3641.880.57707:3752,0%
75Swarovski Fashion364394.83107:1445,0%
76Stroilli Fashion364862.00107:3846,0%
77Thun Spa House364939.67109:1346,0%
78Adidas Fashion3641.613.75706:4448,0%
79Westwing House364613.94507:0823,0%
80QVC Italia Shopping malls364902.26614:0937,0%
81Viva Ticket Free time364207.47104:4032,0%
82Zurich Connect Insurance352360.50910:1340,0%
83Feltrinelli Publishing3522.149.42106:2351,0%
84Bwin Free time352245.55014:2228,0%
85ConTe.it Insurance352719.30408:2242,0%
86Panini Shop Publishing352401.34210:2235,0%
87Swiss International Air Lines Turism35245.20309:1326,0%
88Moby Turism352299.14208:3135,0%
89Carpisa Fashion352411.16206:5250,0%
90Boggi Fashion352193.49205:2956,0%
91Farfetch Fashion3521.001.21814:3055,0%
92Marriot Turism35231.50703:1244,0%
93NaturaSi Food and drink352244.32107:1059,0%
94Cortilia Food and drink352174.64708:3465,0%
95Pinalli Health and Beauty352217.61008:2853,0%
96Bershka Fashion352785.09105:5949,0%
97Conforama House352821.85406:4837,0%
98Motivi Fashion352397.88006:2943,0%
99Microsoft Electronics3526.090.36006:3060,0%
100Mediashopping Shopping malls341292.91505:2560,0%

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