The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
Latest update: 3 May 2021
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| Pos. | Company | Sector | Relevance | Visitors | Average time | Bounce rate | |
|---|---|---|---|---|---|---|---|
 | 1 | Amazon | Shopping malls | 1.000 | 66.003.435 | 12:40 | 0,0% |
| 2 | eBay | Shopping malls | 481 | 31.745.410 | 10:35 | 0,0% |
| 3 | Zalando | Fashion | 161 | 10.617.674 | 10:06 | 0,0% |
| 4 | Mediaworld | Electronics | 155 | 10.192.156 | 08:17 | 0,0% |
| 5 | Ikea | House | 138 | 9.094.211 | 10:53 | 0,0% |
| 6 | UniEuro | Electronics | 130 | 8.521.991 | 09:04 | 0,0% |
 | 7 | Leroy Merlin | Free time | 124 | 8.168.873 | 08:41 | 0,0% |
| 8 | ManoMano | Shopping malls | 121 | 7.934.291 | 07:21 | 0,0% |
| 9 | Microsoft | Electronics | 109 | 7.176.222 | 06:41 | 0,0% |
| 10 | Apple Store | Electronics | 99 | 6.499.657 | 06:21 | 0,0% |
| 11 | Booking.com | Turism | 98 | 6.401.662 | 11:18 | 0,0% |
| 12 | Ibs.it | Publishing | 93 | 6.095.088 | 07:48 | 0,0% |
| 13 | Decathlon | Free time | 92 | 6.075.865 | 08:31 | 0,0% |
| 14 | ePrice | Electronics | 87 | 5.693.076 | 06:20 | 0,0% |
| 15 | AliExpress | Shopping malls | 82 | 5.373.653 | 12:12 | 0,0% |
| 16 | Euronics | Electronics | 57 | 3.738.808 | 05:49 | 0,0% |
| 17 | Wish | Shopping malls | 41 | 2.700.783 | 09:12 | 0,0% |
| 18 | Stileo.it | Fashion | 40 | 2.597.614 | 04:57 | 0,0% |
| 19 | Feltrinelli | Publishing | 39 | 2.540.546 | 08:14 | 0,0% |
| 20 | Nike | Fashion | 39 | 2.524.208 | 07:44 | 0,0% |
| 21 | Zara | Fashion | 38 | 2.471.340 | 10:49 | 0,0% |
| 22 | Etsy | Shopping malls | 37 | 2.389.397 | 11:02 | 0,0% |
| 23 | Maisons du Monde | House | 37 | 2.392.264 | 08:50 | 0,0% |
| 24 | Sisal | Free time | 36 | 2.338.686 | 18:31 | 0,0% |
| 25 | Groupon | Shopping malls | 34 | 2.247.253 | 07:51 | 0,0% |
| 26 | Pandora | Fashion | 34 | 2.221.647 | 09:31 | 0,0% |
| 27 | Efarma | Health and Beauty | 34 | 2.214.265 | 07:48 | 0,0% |
| 28 | Shein | Fashion | 33 | 2.137.847 | 13:00 | 0,0% |
| 29 | Yoox | Fashion | 33 | 2.111.926 | 10:03 | 0,0% |
| 30 | Mondadori Store | Publishing | 32 | 2.113.332 | 06:44 | 0,0% |
| 31 | Airbnb | Turism | 31 | 2.022.125 | 12:21 | 0,0% |
| 32 | Farmae | Health and Beauty | 31 | 2.002.908 | 07:49 | 0,0% |
| 33 | ASOS | Fashion | 30 | 1.978.337 | 09:39 | 0,0% |
| 34 | Cisalfa Sport | Free time | 30 | 1.944.304 | 06:41 | 0,0% |
| 35 | Iperceramica | House | 27 | 1.736.492 | 07:41 | 0,0% |
| 36 | Ryanair | Turism | 26 | 1.669.634 | 09:22 | 0,0% |
| 37 | Huawei | Electronics | 25 | 1.644.912 | 05:09 | 0,0% |
| 38 | Expedia | Turism | 25 | 1.610.386 | 07:30 | 0,0% |
| 39 | Sephora | Health and Beauty | 24 | 1.545.242 | 07:38 | 0,0% |
| 40 | Douglas | Health and Beauty | 23 | 1.492.274 | 07:37 | 0,0% |
| 41 | Carrefour | Shopping malls | 22 | 1.437.227 | 09:43 | 0,0% |
| 42 | Gamestop | Electronics | 22 | 1.418.486 | 07:33 | 0,0% |
| 43 | Privalia | Shopping malls | 21 | 1.358.190 | 07:36 | 0,0% |
| 44 | Bonprix | Fashion | 21 | 1.320.616 | 12:17 | 0,0% |
| 45 | Comet | Electronics | 20 | 1.282.857 | 06:39 | 0,0% |
| 46 | eDreams | Turism | 20 | 1.276.665 | 07:17 | 0,0% |
| 47 | Eurospin | Shopping malls | 20 | 1.268.873 | 05:30 | 0,0% |
| 48 | Tezenis | Fashion | 19 | 1.234.693 | 08:31 | 0,0% |
| 49 | Libreria Universitaria | Publishing | 19 | 1.244.894 | 04:36 | 0,0% |
| 50 | Monclick | Electronics | 19 | 1.230.476 | 06:41 | 0,0% |
| 51 | Kasanova | House | 19 | 1.225.555 | 06:49 | 0,0% |
| 52 | Snai | Free time | 19 | 1.182.042 | 19:03 | 0,0% |
| 53 | Xiaomi | Electronics | 18 | 1.189.163 | 05:29 | 0,0% |
| 54 | Lottomatica | Free time | 18 | 1.139.408 | 20:11 | 0,0% |
| 55 | Trivago | Turism | 18 | 1.136.075 | 07:14 | 0,0% |
| 56 | Drezzy | Fashion | 16 | 1.031.339 | 05:35 | 0,0% |
| 57 | Farfetch | Fashion | 16 | 1.004.062 | 10:47 | 0,0% |
| 58 | Kiabi | Fashion | 15 | 985.103 | 08:49 | 0,0% |
| 59 | Esselunga | Food and drink | 15 | 966.988 | 11:44 | 0,0% |
| 60 | Italo | Turism | 15 | 956.780 | 06:17 | 0,0% |
| 61 | Alibaba | Shopping malls | 15 | 943.052 | 10:25 | 0,0% |
| 62 | Lego | Free time | 15 | 931.284 | 07:46 | 0,0% |
| 63 | Saninforma | Health and Beauty | 14 | 933.865 | 06:47 | 0,0% |
| 64 | Conforama | House | 14 | 916.509 | 06:52 | 0,0% |
| 65 | Nencini Sport | Free time | 14 | 889.944 | 06:48 | 0,0% |
| 66 | Allianz Direct | Insurance | 14 | 866.700 | 11:49 | 0,0% |
| 67 | Bershka | Fashion | 14 | 853.510 | 14:21 | 0,0% |
| 68 | Shop Apotheke Europe | Health and Beauty | 13 | 864.147 | 06:59 | 0,0% |
| 69 | Stroilli | Fashion | 13 | 856.737 | 08:42 | 0,0% |
| 70 | Arcaplanet | Free time | 13 | 852.632 | 07:09 | 0,0% |
| 71 | TicketOne | Free time | 13 | 848.146 | 07:01 | 0,0% |
| 72 | DeghiShop | House | 13 | 837.062 | 10:54 | 0,0% |
| 73 | Prenatal | Fashion | 13 | 824.746 | 07:33 | 0,0% |
| 74 | MyProtein | Food and drink | 13 | 819.952 | 09:13 | 0,0% |
| 75 | Tannico | Food and drink | 13 | 825.635 | 07:01 | 0,0% |
| 76 | StrumentiMusicali.net | Free time | 13 | 803.371 | 08:54 | 0,0% |
| 77 | Coop | Food and drink | 12 | 789.430 | 06:14 | 0,0% |
| 78 | Tigotà | Health and Beauty | 12 | 783.340 | 05:51 | 0,0% |
| 79 | Easyjet | Turism | 12 | 765.900 | 08:35 | 0,0% |
| 80 | Deporvillage | Free time | 12 | 763.371 | 07:57 | 0,0% |
| 81 | Onlinestore | Shopping malls | 11 | 735.501 | 06:49 | 0,0% |
| 82 | Gioia Pura | Fashion | 11 | 716.486 | 10:55 | 0,0% |
| 83 | Volagratis | Turism | 11 | 714.237 | 06:59 | 0,0% |
| 84 | JuveStore | Free time | 11 | 706.409 | 06:02 | 0,0% |
| 85 | ConTe.it | Insurance | 11 | 689.759 | 08:36 | 0,0% |
| 86 | AgriEuro | House | 11 | 668.748 | 10:25 | 0,0% |
| 87 | AgriEuro Srl | Free time | 11 | 668.748 | 10:25 | 0,0% |
| 88 | KIKO Makeup | Health and Beauty | 11 | 668.843 | 09:02 | 0,0% |
| 89 | Genertel | Insurance | 11 | 671.589 | 08:03 | 0,0% |
| 90 | JD Sports | Free time | 10 | 627.564 | 04:44 | 0,0% |
| 91 | Prima | Insurance | 10 | 603.736 | 11:08 | 0,0% |
| 92 | Disney Shop | Free time | 10 | 605.711 | 08:03 | 0,0% |
| 93 | Meetic | Free time | 10 | 558.352 | 23:22 | 0,0% |
| 94 | Yamamay | Fashion | 9 | 597.836 | 07:18 | 0,0% |
| 95 | Parmalat | Food and drink | 9 | 583.059 | 11:39 | 0,0% |
| 96 | Mango | Fashion | 9 | 590.367 | 08:56 | 0,0% |
| 97 | SorgenteNatura | Food and drink | 9 | 581.686 | 10:58 | 0,0% |
| 98 | Unilibro | Publishing | 9 | 591.402 | 04:25 | 0,0% |
| 99 | Farmacia Igea | Health and Beauty | 9 | 588.441 | 05:10 | 0,0% |
| 100 | Probikeshop | Free time | 9 | 554.281 | 09:20 | 0,0% |
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