The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
E-commerce in Italy 2020
Selling online in the time of Coronavirus
Download report
DownloadThe E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
Latest update: 10 July 2020
Submit your company FAQ Write usFonte:
| Pos. | Company | Sector | Total | Hits | Conversion Rate Index | Online popularity | Facebook fans | Twitter followers | Instagram followers | |
|---|---|---|---|---|---|---|---|---|---|---|
 | 1 | Amazon | Shopping malls | 1626 | 410.478.072 | 75 | 2.400.000.000 | 4.933.371 | 3.343.207 | |
 | 2 | eBay | Shopping malls | 442 | 116.044.618 | 72 | 186.000 | 910.703 | 3.007 | |
| 3 | Tim | Free time | 302 | 87.867.562 | 40 | 11.800 | 2.471.115 | 477.198 | |
| 4 | Booking.com | Tourism | 260 | 34.524.406 | 75 | 89.900.000 | 171.389 | ||
 | 5 | Apple Store | Electronics | 242 | 11.609.125 | 83 | 205.000.000 | 29.857 | ||
| 6 | Zalando | Fashion | 234 | 20.254.641 | 79 | 7.283.253 | 22 | ||
| 7 | iTunes | Publishing | 227 | 11.609.125 | 58 | 414.000.000 | 38.103 | 9.736.480 | |
| 8 | Trivago | Tourism | 221 | 3.748.957 | 82 | 13.321.704 | |||
| 9 | JuveStore | Free time | 211 | 1.614 | 0 | 41.601.279 | 8.141.495 | ||
| 10 | Groupon | Shopping malls | 208 | 8.930.651 | 66 | 20.120.576 | 7.326 | ||
| 11 | shopty | Electronics | 200 | 38.374 | 90 | 112 | |||
| 12 | Lastminute.com | Tourism | 192 | 2.543.796 | 84 | 2.460 | 192.053 | 32.928 | |
| 13 | Hotels.com | Tourism | 184 | 1.678.217 | 81 | 3.909.574 | 109.645 | ||
| 14 | Milan Store | Free time | 182 | 986.577 | 54 | 25.060.241 | 7.365.801 | ||
| 15 | Expedia | Tourism | 179 | 3.982.413 | 72 | 325 | 7.141.484 | 426.262 | |
| 16 | ASOS | Fashion | 179 | 4.195.003 | 67 | 108.000.000 | |||
| 17 | KIKO Makeup Milano | Health Beauty | 174 | 1.096.166 | 73 | 4.627.285 | 74.104 | ||
| 18 | Mobilia Store | House | 173 | 56.995 | 78 | 10.900 | |||
| 19 | Bonprix | Fashion | 172 | 3.631.869 | 69 | 46.400 | 6.702.198 | 1.834 | |
| 20 | Decathlon | Free time | 172 | 9.560.279 | 67 | 1.407.087 | 25.165 | ||
| 21 | UniEuro | Electronics | 169 | 16.833.408 | 58 | 892.817 | 38.621 | ||
| 22 | StrumentiMusicali.net | Free time | 168 | 1.786.099 | 74 | 138.000 | |||
| 23 | Ryanair | Tourism | 168 | 10.139.128 | 60 | 28.900.000 | 5.006.565 | 474.036 | |
| 24 | Vodafone | Free time | 167 | 18.470.949 | 55 | 8.260 | 3.720.374 | 381.298 | |
| 25 | Shopping24 | Shopping malls | 163 | 44.392.186 | 25 | 710 | 587 | ||
| 26 | Mediaworld | Electronics | 163 | 18.680.069 | 53 | 306.000 | 1.371.728 | 118.447 | |
| 27 | Lottomatica | Free time | 161 | 6.185.063 | 66 | 646.000 | 80 | 254 | |
| 28 | Airbnb | Tourism | 161 | 6.973.567 | 56 | 124.000.000 | 14.963 | ||
| 29 | Yoox | Fashion | 158 | 4.811.884 | 66 | 13.000.000 | 1.689.606 | 85.631 | |
| 30 | Nike | Fashion | 158 | 3.812.198 | 67 | 131.000 | 8.204.740 | ||
| 31 | SediaArreda | House | 157 | 71 | 567 | ||||
| 32 | ePrice | Electronics | 157 | 8.099.078 | 62 | 874.000 | 206.372 | 2.496 | |
| 33 | eDreams | Tourism | 156 | 4.137.970 | 66 | 744 | 1.227.872 | 10.908 | |
| 34 | tippest | Shopping malls | 155 | 62.515 | 70 | 396 | |||
| 35 | Verti | Insurance | 154 | 681.369 | 69 | 5.550.000 | |||
| 36 | Volagratis | Tourism | 154 | 3.298.472 | 66 | 161 | 925.634 | 10.776 | |
| 37 | Ibs.it | Publishing | 153 | 10.159.946 | 58 | 34.700.000 | 388.321 | 15.316 | |
| 38 | Sisal - MatchPoint | Free time | 152 | 12.475.142 | 55 | 1.020.000 | 160 | 19.504 | |
| 39 | Onlinestore | Shopping malls | 151 | 1.016.440 | 67 | 7.490.000 | |||
| 40 | Safarà Cucito | Electronics | 151 | 29.177 | 68 | 7.100 | |||
| 41 | ManoMano | Shopping malls | 151 | 10.921.489 | 56 | 573.000 | |||
| 42 | Genertel | Insurance | 150 | 835.066 | 67 | 117.000 | 71.423 | 17.769 | |
| 43 | Genialloyd | Insurance | 150 | 1.371.208 | 66 | 1.830 | 54.051 | 6.074 | |
| 44 | Stileo.it | Fashion | 148 | 4.361.966 | 62 | 2.340.000 | |||
| 45 | Linear | Insurance | 147 | 496.146 | 66 | 26.700 | 65.524 | 5.651 | |
| 46 | Snai | Free time | 147 | 8.570.146 | 57 | 1.950.000 | 37.242 | ||
| 47 | Quixa | Insurance | 147 | 331.173 | 66 | 34.959 | |||
| 48 | Aosom | Shopping malls | 147 | 270.404 | 66 | 917.000 | |||
| 49 | Best Western | Tourism | 147 | 142.504 | 66 | 88.973 | 4.033 | ||
| 50 | Dolci Pirottini | House | 146 | 444 | 66 | 1.840 | |||
| 51 | BetFair | Free time | 146 | 2.602.095 | 63 | 6.552 | |||
| 52 | DeghiShop | House | 143 | 1.419.293 | 63 | 56.700 | |||
| 53 | William Hill | Free time | 143 | 2.204.006 | 62 | 704.287 | |||
| 54 | Easyjet | Tourism | 142 | 3.930.333 | 60 | 1.759.672 | 528.441 | ||
| 55 | Giocodigitale | Free time | 141 | 1.628.295 | 62 | 49.200 | 628 | ||
| 56 | giordanoshop srl | Shopping malls | 141 | 617.375 | 63 | 227.000 | |||
| 57 | Privalia | Shopping malls | 141 | 4.643.847 | 54 | 25.000 | 8.043.601 | 7.712 | |
| 58 | Pharmasi.it | Health Beauty | 140 | 273.787 | 63 | 161.000 | |||
| 59 | Monclick | Electronics | 140 | 1.867.417 | 61 | 535.000 | 30.822 | 440 | |
| 60 | ConTe.it | Insurance | 139 | 898.004 | 62 | 1.610 | 49.440 | ||
| 61 | Feltrinelli | Publishing | 139 | 3.564.212 | 59 | 5.320.000 | 591.906 | 753.333 | |
| 62 | Bottega Verde | Health Beauty | 137 | 915.928 | 61 | 936.000 | 1.290.475 | 10.328 | |
| 63 | Oliviero | Fashion | 136 | 248.673 | 61 | 31.600 | 60.225 | 380 | |
| 64 | Europ Assistance | Insurance | 135 | 177.603 | 61 | 3.083 | |||
| 65 | Marni | Fashion | 135 | 12.494 | 61 | 7.184 | |||
| 66 | Idea's Cottage | Free time | 135 | 7.849 | 61 | 618 | |||
| 67 | AgriEuro | House | 135 | 908.099 | 60 | 172.000 | |||
| 68 | Pneus online | Auto | 134 | 382.387 | 60 | 227 | |||
| 69 | Mediashopping | Shopping malls | 134 | 277.585 | 60 | 171.000 | 55.112 | 521 | |
| 70 | Moleskine | Publishing | 133 | 143.736 | 60 | 500.791 | 51.534 | ||
| 71 | KLM Royal Dutch Airlines | Tourism | 132 | 430.586 | 59 | 114.535 | 2.335.409 | 1.396.603 | |
| 72 | Alitalia | Tourism | 132 | 409.675 | 59 | 313.000 | 1.452.948 | 162.238 | |
| 73 | Italo | Tourism | 132 | 5.843.590 | 53 | 1.450.000 | |||
| 74 | Air France | Tourism | 131 | 460.599 | 54 | 7.362.866 | 4.998 | ||
| 75 | Pixmania | Shopping malls | 131 | 219 | 59 | 682.000 | 21.738 | 1.449 | |
| 76 | Trenitalia | Tourism | 130 | 1.503.069 | 57 | 158.005 | 6.558 | ||
| 77 | D-Mail | Shopping malls | 129 | 424.757 | 58 | 503.000 | 148.373 | 1.126 | |
| 78 | Comid | House | 128 | 29.030 | 58 | 851.000 | |||
| 79 | Bwin | Free time | 128 | 1.706.214 | 56 | 43.900 | 14.854 | ||
| 80 | Zurich Connect | Insurance | 127 | 542.136 | 57 | 1.280.000 | 897.757 | 61 | |
| 81 | Microgame | Free time | 126 | 1.673.519 | 55 | 241 | |||
| 82 | LaRedoute | Fashion | 125 | 481.438 | 56 | 2.770.000 | 3.116.533 | 991 | |
| 83 | Non solo Tavoli | House | 124 | 56 | 103 | ||||
| 84 | Opodo | Tourism | 123 | 324.170 | 55 | 1.148 | |||
| 85 | Tigotà | Health Beauty | 122 | 1.085.388 | 54 | 225.000 | |||
| 86 | Intrend | Fashion | 122 | 1.491 | 55 | 117.000 | 144.866 | 1.555 | |
| 87 | Bata Calzature | Fashion | 120 | 700.165 | 49 | 7.695.244 | |||
| 88 | Sediarreda | House | 120 | 189.117 | 54 | 88.200 | 18.612 | 567 | |
| 89 | Saldiprivati.com | Shopping malls | 119 | 1.594.862 | 52 | 106.000 | 1.263.901 | 2.259 | |
| 90 | Mysecretcase Srl | Health Beauty | 118 | 489.016 | 53 | 45.100 | |||
| 91 | TUI | Tourism | 116 | 441 | 48 | 644 | 5.980.718 | ||
| 92 | Tre | Free time | 116 | 6.839.041 | 45 | 164.000 | |||
| 93 | viadurini | House | 115 | 47.934 | 52 | 157.000 | |||
| 94 | kasa-store | House | 115 | 28.205 | 52 | 57.600 | |||
| 95 | TacoShop.it | House | 115 | 52 | 1.680.000 | ||||
| 96 | Moby | Tourism | 114 | 319.454 | 51 | 179.870 | |||
| 97 | Alibaba | Shopping malls | 114 | 1.647.519 | 45 | 103.000.000 | |||
| 98 | reflexmania | Electronics | 113 | 11.674 | 51 | 59.000 | |||
| 99 | Basko | Food & Beverage | 112 | 372.474 | 0 | 906.000 | |||
| 100 | Giordano Vini | Food & Beverage | 111 | 195.486 | 0 | 71.400 | 49.919 | 1.466 |
CA’s research is a collection on the topics of innovation, to consult and download.
Researches Archive
Read more
Casaleggio Associati
Via Visconti di Modrone 30, Milano
Phone +39 02 89011466
VAT 04215320963
Follow us on social:
©
© Casaleggio Associati 2020
All rights reserved.
We encourage sharing.
