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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy.

2021 Event

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Amazon Shopping malls1.00038.273.93012:3139,0%
2eBay Shopping malls56021.132.15609:0535,0%
3Subito.it Shopping malls37213.803.88912:0428,0%
4Booking.com Turism36013.292.69013:0535,0%
5Mediaworld Electronics2549.230.00208:0852,0%
6Microsoft Electronics2067.506.23007:0362,0%
7Ikea House1886.680.71110:3738,0%
8ManoMano Shopping malls1856.621.35807:5657,0%
9Zalando Fashion1605.551.17810:0445,0%
10Ibs.it Publishing1545.359.85408:3160,0%
11Leroy Merlin Free time1535.314.18908:2752,0%
12Trenitalia Turism1515.228.70808:3950,0%
13UniEuro Electronics1374.687.16209:3761,0%
14Apple Store Electronics1264.333.76507:1355,0%
15AliExpress Shopping malls1143.807.14010:2242,0%
16Decathlon Free time1093.589.85508:2544,0%
17Shein Fashion1073.545.26613:3668,0%
18Ryanair Turism932.901.85510:3334,0%
19ePrice Electronics852.669.28007:0449,0%
20TicketOne Free time842.607.81307:2345,0%
21Groupon Shopping malls822.555.30108:0147,0%
22Euronics Electronics822.543.37210:5246,0%
23Etsy Shopping malls802.479.24709:4451,0%
24Efarma Health and Beauty772.490.31807:4977,0%
25Airbnb Turism762.255.60612:0840,0%
26eDreams Turism762.320.68307:3446,0%
27Expedia Turism752.241.75408:3152,0%
28Trivago Turism742.267.08008:0845,0%
29Nike Fashion681.984.14006:4139,0%
30Italo Turism651.836.97307:2923,0%
31Farmae Health and Beauty621.848.76607:5159,0%
32La Feltrinelli Free time621.789.42308:0053,0%
33Feltrinelli Publishing611.789.42308:0053,0%
34Sisal Free time581.533.94714:1134,0%
35Volagratis Turism581.610.81307:1035,0%
36Stileo.it Fashion581.667.58105:1148,0%
37Mondadori Store Publishing571.672.23606:4363,0%
38Zara Fashion551.506.23509:3945,0%
39Yoox Fashion541.422.28309:3436,0%
40Wish Shopping malls521.426.21208:4352,0%
41Pandora Fashion521.400.62908:2957,0%
42Alitalia Turism511.370.01708:5749,0%
43ASOS Fashion491.281.85009:3241,0%
44Shop Apotheke Europe Health and Beauty491.436.40206:1770,0%
45Thun Spa House491.270.60109:0449,0%
46Bonprix Fashion481.199.05112:1744,0%
47H&M Fashion481.196.84208:5335,0%
48Game Stop Free time481.185.67809:0742,0%
49Huawei Electronics471.317.27206:0865,0%
50Easyjet Turism471.107.03010:2436,0%
51Iperceramica House471.284.72008:3261,0%
52Escarpe.it Fashion471.291.49808:0759,0%
53Flixbus Turism461.198.18706:0335,0%
54The Space Cinema Free time451.202.39506:2449,0%
55Adidas Fashion441.089.50407:3451,0%
56JustEat Food and drink441.027.52713:1443,0%
57Lottomatica Free time44941.11017:4425,0%
58Notino Health and Beauty441.136.47910:1057,0%
59Douglas Health and Beauty431.052.49606:3352,0%
60Maisons du Monde House431.080.68308:3548,0%
61Hotels.com Turism431.029.10207:3456,0%
62Alibaba Shopping malls43994.72608:2046,0%
63Snai Free time42875.24519:3930,0%
64Carrefour Shopping malls42964.15408:0956,0%
65OVS Fashion40913.27506:5944,0%
66Esselunga Food and drink40816.93313:1543,0%
67Privalia Shopping malls40897.49708:0137,0%
68Eurospin Shopping malls39971.23704:3459,0%
69Sephora Health and Beauty39900.32808:3043,0%
70Viva Ticket Free time39896.50305:3044,0%
71Libreria Universitaria Publishing39966.03307:1360,0%
72Cisalfa Sport Free time39943.79107:1454,0%
73Xiaomi Electronics39948.89405:4144,0%
74Farfetch Fashion38838.54415:3054,0%
75Stroilli Fashion38854.45607:0951,0%
76Lastminute.com Turism38809.97207:3631,0%
77JuveStore Free time36804.57105:4547,0%
78Deporvillage Free time36799.15608:0856,0%
79Monclick Electronics35779.09807:2364,0%
80Arcaplanet Free time35760.62506:4757,0%
81Comet Electronics35787.98906:3156,0%
82Saninforma Health and Beauty34870.17005:2485,0%
83Drezzy Fashion33765.53305:5256,0%
84Maxi Sport Free time33678.16306:3851,0%
85Tezenis Fashion32578.47107:3147,0%
86Lego Free time32620.52206:5551,0%
87Kiabi Fashion31617.54010:1148,0%
88Calzedonia Fashion31502.46512:5746,0%
89ConTe.it Insurance31566.50907:5744,0%
90Motivi Fashion31570.90007:3848,0%
91Tannico Food and drink30595.96206:4456,0%
92StrumentiMusicali.net Free time30638.12612:3050,0%
93QVC Italia Shopping malls30519.91912:4341,0%
94Kasanova House30645.90406:4654,0%
95Farmacia Igea Health and Beauty29654.48706:5276,0%
96AgriEuro Srl Free time29540.71509:3947,0%
97Onlinestore Shopping malls29624.46107:5060,0%
98Giordano Shop Shopping malls29572.44506:2667,0%
99MyProtein Food and drink29538.42809:5055,0%
100Milan Store Free time28487.00809:1946,0%

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