Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower  Instagram followers
= 1 Amazon Shopping malls 1547 46.978.113 75 202.000.000 4.930.265 2.994.564
2 Expedia Tourism 1235 3.653.474 72 1.470.000 7.177.788 408.647 241.285
= 3 eBay Shopping malls 1235 50.449.927 72 33.800.000 901.399 3.077
= 4 Booking.com Tourism 464 7.134.625 75 70.400.000 151.020
= 5 Zalando Fashion 370 6.372.081 79 30.600.000 6.779.621
= 6 Groupon Shopping malls 340 8.451.406 66 11.600.000 20.130.304 7.445
7 Trenitalia Tourism 324 8.454.258 57 13.600.000 151.374 209.110
8 Trivago Tourism 302 5.329.954 82 6.750.000 13.274.561
9 William Hill Free time 289 7.144.446 62 4.710.000 218
10 eDreams Tourism 286 7.004.202 66 225.000 1.201.958 11.166
= 11 Vodafone Free time 284 8.106.531 55 898.000 2.169.309 383.320
= 12 Tre Free time 275 8.842.099 45 185.000 965.491 166.654
13 Yoox Fashion 257 1.892.515 66 32.900.000 1.520.286 87.067
= 14 ManoMano Shopping malls 247 6.000.000 56 1.820.000 703.708
= 15 Airbnb Tourism 243 6.000.000 56 15.636.263 13.952
= 16 iTunes Publishing 237 1.500.000 58 35.500.000 29.681.567 9.438.954
17 Ibs.it Publishing 229 3.158.807 58 16.900.000 386.662 14.735
18 Decathlon Free time 227 3.869.544 67 993.000 1.342.596 25.436
19 Stileo.it Fashion 227 3.200.000 62 11.700.000 778.806
20 Apple Store Electronics 225 1.200.000 83 7.590.000 28.764
= 21 ASOS Fashion 222 1.600.000 67 18.700.000
22 Coop Food & Beverage 218 497.581 24 69.900.000 27.658
= 23 Mediaworld Electronics 212 4.759.337 53 231.000 1.303.973 120.069
24 Ryanair Tourism 208 2.319.894 60 12.900.000 412.544
25 shopty Electronics 204 200.000 90 47.500 152.089 108
26 Lastminute.com Tourism 202 748.573 84 265.000 176.746
= 27 Italo Tourism 199 3.900.000 53 1.820.000 1.199.544
28 Douglas Health Beauty 195 350.000 66 19.000.000 602.128
29 Hotels.com Tourism 192 620.000 81 2.430 3.939.995 103.414
= 30 Alibaba Shopping malls 188 3.300.000 45 10.400.000
31 Lottomatica Free time 187 1.922.155 66 1.380.000 80
32 Privalia Shopping malls 186 3.363.925 54 97.300 8.098.069 7.790
33 Groupalia Shopping malls 184 1.028.301 73 897.000 211.923 11.876
= 34 Feltrinelli Publishing 184 1.596.221 59 9.560.000 563.023 754.679
35 Volagratis Tourism 182 1.800.000 66 198.000 926.802 10.920
= 36 ePrice Electronics 182 2.024.858 62 2.070.000 206.502 2.494
37 Verti Insurance 176 1.154.843 69 225.000
38 Genertel Insurance 176 1.372.184 67 108.000 70.313 18.125
39 VidaXL House 176 120.800 69 9.190.000
40 Bonprix Fashion 174 1.060.820 69 247.000 6.128.552 1.873
= 41 Wind Free time 174 4.646.373 36 1.210.000 1.377.527 122.410
= 42 UniEuro Electronics 173 1.622.974 58 5.790.000 835.479 38.258
43 Onlinestore Shopping malls 173 1.160.000 67 786.000 31.238
= 44 Meetic Free time 170 3.694.828 43 581.000 174.891 1.570
45 KIKO Makeup Milano Health Beauty 167 181.195 73 866.000 4.582.194 75.907
= 46 Easyjet Tourism 166 1.518.693 60 1.180.000 1.653.204 466.683
47 Monclick Electronics 165 1.374.571 61 1.170.000 28.106 424
48 Giocodigitale Free time 164 1.273.883 62 477.000 644
= 49 Sisal - MatchPoint Free time 164 1.913.258 55 1.740.000 19.950
= 50 Made.com House 162 1.800.000 57 44.800 1.515.197
= 51 Alitalia Tourism 160 1.297.841 59 1.760.000 1.421.599 150.287
52 Marni Fashion 160 100.000 61 10.300.000 276.893 7.063
= 53 Snai Free time 160 1.119.720 57 5.150.000 38.127
= 54 Tim Free time 159 3.453.524 40 1.190.000 2.461.269 482.807
55 Genialloyd Insurance 158 605.368 66 109.000 49.252 5.596
56 tippest Shopping malls 157 85.000 70 64.800 97.926 395
57 BuyVip Shopping malls 157 1.200.000 60 21.800 1.701.182 4.648
= 58 Bwin Free time 157 1.636.552 56 57.800 15.229
59 Kiabi Fashion 155 970.000 60 1.530.000 5.294.635
60 BetFair Free time 155 751.895 63 379.000 6.682
61 Nike Fashion 154 240.000 67 513.000 7.793.575
= 62 Pixmania Shopping malls 154 1.150.503 59 81.600 22.079 1.478
63 Aosom Shopping malls 153 280.000 66 507.000
64 LaRedoute Fashion 153 1.415.956 56 270.000 2.979.245 1.006
65 Bottega Verde Health Beauty 152 721.990 61 1.390.000 1.217.332 10.306
66 Safarà  Cucito Electronics 151 0 68 20.000 30.411
67 Viaggiare Tourism 151 110.763 67 25.500
68 Oliviero Fashion 150 122.388 61 5.560.000 57.837 399
69 Letsbonus Shopping malls 150 739.661 61 10.400 562.421 1.666
70 Linear Insurance 149 160.859 66 48.600 65.433 5.677
71 Quixa Insurance 149 123.194 66 304.000 34.224
72 Best Western Tourism 149 94.286 66 342.000 89.228 4.045
73 Saldiprivati.com Shopping malls 148 1.643.899 52 162.000 1.232.192 2.302
= 74 Opodo Tourism 141 972.315 55 40.700 267.907 1.163
75 Ollo Store SNC Electronics 140 480.000 58 815.000 15.739
76 ConTe.it Insurance 140 120.869 62 1.450 46.783
77 Zurich Connect Insurance 139 124.248 57 4.840.000 813.462 61
78 Pneus online Auto 139 274.661 60 278.000 5.005 225
79 KLM Royal Dutch Airlines Tourism 139 312.337 59 809.000 114.580 2.336.090
80 Moleskine Publishing 138 174.196 60 880.000 499.489 51.944
81 Europ Assistance Insurance 138 81.158 61 540.000 3.127
82 Mediashopping Shopping malls 136 101.711 60 543.000 44.924 526
= 83 Milan Store Free time 136 461.960 54 3.300.000 24.707.121 6.906.043
84 Libreria Universitaria Publishing 135 1.154.843 47 3.480.000 67.203 2.765
85 D-Mail Shopping malls 133 155.620 58 538.000 144.199 1.154
= 86 Tigotà Health Beauty 132 580.000 54 360.000 187.558
= 87 Bata Calzature Fashion 131 104.470 49 9.420.000 7.033.571
88 Futek Shopping malls 131 35.000 59 6.000
89 Home24.it House 130 80.000 58 85.100 247.213
90 Diffusione Tessile Fashion 130 252.557 55 1.520.000 137.129 1.582
= 91 The Space Cinema Free time 129 560.000 37 16.400.000 360.293
92 byTecno Electronics 128 150.000 56 413.000 42.304
= 93 Meridiana Tourism 126 744.837 50 408.000
= 94 TicketOne Free time 126 1.871.873 34 6.300.000 1.078.906 143.834
95 Vino75 Food & Beverage 126 78.700 56 167.000 143.003
96 Vente-privee.com Shopping malls 125 829.797 49 152.000 1.287.006 1.638
97 Microgame Free time 124 121.426 55 68.000 237
98 Hoepli Publishing 124 799.583 46 2.840.000 108.215 7.240
99 Sediarreda House 122 109.740 54 156.000 16.263 583
100 Air France Tourism 122 123.070 54 555 7.417.812 4.854