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Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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Last update: 6 March 2019

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower 
= 1 Amazon Shopping malls 1547 46.978.113 75 218.000.000 2.950.095
= 2 eBay Shopping malls 1269 50.449.927 72 52.900.000 3.084
= 3 Booking.com Tourism 437 7.134.625 75 62.600.000 147.174
= 4 Zalando Fashion 368 6.372.081 79 32.400.000
= 5 Groupon Shopping malls 342 8.451.406 66 13.700.000 7.460
6 Trenitalia Tourism 314 8.454.258 57 9.990.000 209.577
7 Trivago Tourism 292 5.329.954 82 2.470.000
8 William Hill Free time 289 7.144.446 62 4.670.000 209
= 9 Vodafone Free time 286 8.106.531 55 1.530.000 383.600
10 eDreams Tourism 285 7.004.202 66 240.000 11.177
= 11 Tre Free time 275 8.842.099 45 189.000 166.858
= 12 Airbnb Tourism 258 6.000.000 56 7.340.000 13.895
13 Yoox Fashion 255 1.892.515 66 34.400.000 87.324
= 14 ManoMano Shopping malls 245 6.000.000 56 1.130.000
= 15 ASOS Fashion 241 1.600.000 67 29.600.000
16 Expedia Tourism 236 3.653.474 72 1.830.000 407.227
17 iTunes Publishing 233 1.500.000 58 36.500.000 9.398.518
18 Decathlon Free time 227 3.869.544 67 1.100.000 25.407
19 Apple Store Electronics 224 1.200.000 83 7.930.000 28.563
20 Stileo.it Fashion 221 3.200.000 62 9.630.000
= 21 Ibs.it Publishing 218 3.158.807 58 13.000.000 14.631
= 22 Mediaworld Electronics 212 4.759.337 53 290.000 120.320
= 23 Ryanair Tourism 209 2.319.894 60 14.400.000 406.565
24 shopty Electronics 204 200.000 90 53.800 109
25 Lastminute.com Tourism 202 748.573 84 299.000
26 Coop Food & Beverage 201 497.581 24 67.100.000 27.562
= 27 Italo Tourism 198 3.900.000 53 1.650.000
= 28 Alibaba Shopping malls 196 3.300.000 45 14.900.000
29 Hotels.com Tourism 192 620.000 81 4.230 102.701
30 Lottomatica Free time 187 1.922.155 66 1.330.000 2.311
31 Privalia Shopping malls 186 3.363.925 54 73.500 7.829
32 Groupalia Shopping malls 184 1.028.301 73 906.000 11.932
33 Douglas Health Beauty 184 350.000 66 14.900.000
34 Volagratis Tourism 182 1.800.000 66 296.000 10.957
= 35 Feltrinelli Publishing 182 1.596.221 59 9.500.000 754.937
= 36 ePrice Electronics 181 2.024.858 62 1.800.000 2.488
37 Verti Insurance 176 1.154.843 69 270.000
38 Genertel Insurance 176 1.372.184 67 177.000 18.185
= 39 UniEuro Electronics 176 1.622.974 58 7.400.000 38.275
= 40 Wind Free time 176 4.646.373 36 1.970.000 122.558
41 Bonprix Fashion 174 1.060.820 69 147.000 1.874
42 Onlinestore Shopping malls 173 1.160.000 67 896.000
= 43 Meetic Free time 170 3.694.828 43 755.000 1.562
44 KIKO Makeup Milano Health Beauty 167 181.195 73 707.000 76.079
= 45 Easyjet Tourism 166 1.518.693 60 1.470.000 462.669
46 Monclick Electronics 165 1.374.571 61 1.300.000 424
= 47 Kiabi Fashion 164 970.000 60 5.880.000
48 Giocodigitale Free time 164 1.273.883 62 594.000 642
= 49 Made.com House 162 1.800.000 57 67.000
= 50 Alitalia Tourism 162 1.297.841 59 2.580.000 148.693
51 VidaXL House 162 120.800 69 3.060.000
= 52 Tim Free time 161 3.453.524 40 2.120.000 483.386
= 53 Sisal - MatchPoint Free time 161 1.913.258 55 455.000 19.951
= 54 Marni Fashion 159 100.000 61 10.800.000 6.982
55 Genialloyd Insurance 158 605.368 66 117.000 5.550
56 tippest Shopping malls 157 85.000 70 92.500 396
57 BuyVip Shopping malls 157 1.200.000 60 24.100 4.667
= 58 Bwin Free time 157 1.636.552 56 61.700 15.256
59 BetFair Free time 155 751.895 63 479.000 6.663
= 60 Snai Free time 154 1.119.720 57 2.670.000 38.144
= 61 Pixmania Shopping malls 154 1.150.503 59 85.600 1.487
62 Nike Fashion 153 240.000 67 56.700 7.725.632
63 Aosom Shopping malls 153 280.000 66 428.000
64 LaRedoute Fashion 152 1.415.956 56 230.000 1.008
65 Bottega Verde Health Beauty 152 721.990 61 1.230.000 10.256
66 Oliviero Fashion 151 122.388 61 6.650.000 400
67 Safarà  Cucito Electronics 151 0 68 37.600
68 Viaggiare Tourism 151 110.763 67 30.400
69 Letsbonus Shopping malls 150 739.661 61 5.510 1.675
70 Linear Insurance 149 160.859 66 56.400 5.688
71 Quixa Insurance 149 123.194 66 348.000
72 Best Western Tourism 149 94.286 66 412.000 4.037
73 Saldiprivati.com Shopping malls 148 1.643.899 52 179.000 2.304
74 Ollo Store SNC Electronics 142 480.000 58 1.750.000
= 75 Opodo Tourism 141 972.315 55 59.200 1.162
76 Zurich Connect Insurance 140 124.248 57 5.600.000 61
77 ConTe.it Insurance 140 120.869 62 6.780
78 KLM Royal Dutch Airlines Tourism 139 312.337 59 1.120.000 2.335.923
79 Pneus online Auto 139 274.661 60 338.000 223
= 80 Milan Store Free time 138 461.960 54 4.370.000 6.801.564
81 Europ Assistance Insurance 138 81.158 61 447.000 3.072
82 Moleskine Publishing 137 174.196 60 484.000 51.888
83 Mediashopping Shopping malls 136 101.711 60 497.000 529
84 Libreria Universitaria Publishing 135 1.154.843 47 3.820.000 2.780
85 D-Mail Shopping malls 132 155.620 58 228.000 1.156
= 86 Tigotà Health Beauty 132 580.000 54 260.000
87 Futek Shopping malls 131 35.000 59 24.100
= 88 The Space Cinema Free time 131 560.000 37 18.300.000
89 Home24.it House 130 80.000 58 122.000
90 Diffusione Tessile Fashion 129 252.557 55 1.270.000 1.591
91 byTecno Electronics 128 150.000 56 417.000
= 92 Meridiana Tourism 128 744.837 50 1.130.000
= 93 Bata Calzature Fashion 126 104.470 49 7.710.000
94 Vino75 Food & Beverage 126 78.700 56 177.000
95 Air France Tourism 125 123.070 54 1.550.000 4.782
96 Vente-privee.com Shopping malls 125 829.797 49 138.000 1.642
97 Hoepli Publishing 125 799.583 46 3.500.000 7.181
98 Microgame Free time 124 121.426 55 93.600 231
99 Sediarreda House 122 109.740 54 163.000 591
= 100 Furla Fashion 122 80.000 43 12.200.000