Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower  Instagram followers
= 1 eBay Shopping malls 1310 50.449.927 72 196.000.000 906.384 3.047 31.894
= 2 Amazon Shopping malls 1097 46.978.113 75 4.933.563 3.173.985 2.322.221
= 3 iTunes Publishing 608 1.500.000 58 585.000.000 25.086 9.611.110 15.172
4 Apple Store Electronics 329 1.200.000 83 158.000.000 29.422 21.738.656
5 Groupon Shopping malls 314 8.451.406 66 20.220.766 7.417 35.319
6 Booking.com Tourism 308 7.134.625 75 163.815
7 Zalando Fashion 301 6.372.081 79 7.009.373 831.876
8 Trenitalia Tourism 301 8.454.258 57 9.170.000 155.845 214.012
9 Trivago Tourism 287 5.329.954 82 13.424.342 636.370
10 eDreams Tourism 285 7.004.202 66 1.224.481 11.105 80.900
= 11 Vodafone Free time 282 8.106.531 55 3.703.562 383.741 158.620
= 12 William Hill Free time 279 7.144.446 62 704.710 229
= 13 Tre Free time 275 8.842.099 45 962.027 165.984 35.252
= 14 ManoMano Shopping malls 243 6.000.000 56 728.537 31.459
= 15 Airbnb Tourism 243 6.000.000 56 16.181.100 14.896 4.742.332
16 Expedia Tourism 234 3.653.474 72 3.170.000 7.177.552 414.400 298.092
17 Decathlon Free time 225 3.869.544 67 1.368.660 25.272 147.958
= 18 Ibs.it Publishing 219 3.158.807 58 37.000.000 386.272 15.061
= 19 Mediaworld Electronics 212 4.759.337 53 313.000 1.335.341 119.538 117.043
20 shopty Electronics 203 200.000 90 160.691 111 4.436
21 Lastminute.com Tourism 201 748.573 84 3.720 190.343 32.395
22 Ryanair Tourism 201 2.319.894 60 28.700.000 4.948.117 431.753 644.511
23 Stileo.it Fashion 201 3.200.000 62 822.617 82.051
= 24 Italo Tourism 195 3.900.000 53 1.207.647 35.399
25 Hotels.com Tourism 192 620.000 81 3.936.813 106.079
26 Privalia Shopping malls 186 3.363.925 54 23.400 8.082.752 7.723 91.838
27 Lottomatica Free time 185 1.922.155 66 823.000 81 218
28 Yoox Fashion 184 1.892.515 66 1.643.524 86.519 424.527
29 StrumentiMusicali.net Free time 182 921.000 74 163.576
30 Groupalia Shopping malls 182 1.028.301 73 211.176 11.756 6.279
31 Volagratis Tourism 182 1.800.000 66 928.699 10.848 34.514
32 Verti Insurance 181 1.154.843 69 6.340.000
= 33 ePrice Electronics 178 2.024.858 62 923.000 206.656 2.497
34 Genertel Insurance 176 1.372.184 67 208.000 70.940 17.964
35 Bonprix Fashion 174 1.060.820 69 57.200 6.399.182 1.862 320.430
36 Mobilia Store House 173 0 78 16.205
= 37 Wind Free time 172 4.646.373 36 1.397.884 121.804
38 Onlinestore Shopping malls 171 1.160.000 67 31.755
= 39 Meetic Free time 168 3.694.828 43 176.036 1.610 3.860
= 40 Feltrinelli Publishing 167 1.596.221 59 6.750.000 578.062 754.932 254.651
41 KIKO Makeup Milano Health Beauty 165 181.195 73 4.633.521 75.542 4.009.973
= 42 Easyjet Tourism 163 1.518.693 60 1.703.791 481.998 355.338
= 43 Monclick Electronics 163 1.374.571 61 692.000 29.686 436
44 Giocodigitale Free time 163 1.273.883 62 72.600 642
= 45 Made.com House 162 1.800.000 57 1.649.438 697.338
= 46 UniEuro Electronics 161 1.622.974 58 865.367 38.518 125.583
= 47 Sisal - MatchPoint Free time 160 1.913.258 55 160 19.779
48 Genialloyd Insurance 158 605.368 66 2.480 51.735 5.860
49 BuyVip Shopping malls 157 1.200.000 60 836.000 1.693.728 4.575 4.379
= 50 Tim Free time 157 3.453.524 40 2.463.742 481.200 88.213
51 tippest Shopping malls 157 85.000 70 98.425 396 1.489
= 52 Bwin Free time 156 1.636.552 56 15.068
= 53 Alitalia Tourism 156 1.297.841 59 1.442.477 154.591 330.831
54 LaRedoute Fashion 155 1.415.956 56 3.970.000 3.043.629 1.000 377.370
55 BetFair Free time 154 751.895 63 193 6.640
= 56 Pixmania Shopping malls 154 1.150.503 59 798.000 21.898 1.464
57 Nike Fashion 153 240.000 67 8.038.955 99.481.862
58 Douglas Health Beauty 153 350.000 66 649.793 225.282
= 59 Kiabi Fashion 152 970.000 60 5.546.593 151.950
60 Safarà  Cucito Electronics 151 0 68 32.246
61 Bottega Verde Health Beauty 150 721.990 61 1.230.000 1.281.530 10.396 208.271
= 62 Letsbonus Shopping malls 150 739.661 61 560.319 1.652
63 Linear Insurance 149 160.859 66 32.500 65.363 5.654
64 Quixa Insurance 149 123.194 66 95.000 34.519
= 65 Snai Free time 148 1.119.720 57 37.747
66 Best Western Tourism 148 94.286 66 89.164 4.052 3.844
67 Saldiprivati.com Shopping malls 148 1.643.899 52 110.000 1.254.687 2.285 17.434
= 68 AgriEuro House 145 599.000 60 43.219
69 Pharmasi.it Health Beauty 144 249.000 63 32.807
= 70 Opodo Tourism 141 972.315 55 1.170 15.872
71 ConTe.it Insurance 140 120.869 62 1.230 48.316
72 Pneus online Auto 138 274.661 60 5.032 227
73 Ollo Store SNC Electronics 138 480.000 58 16.348 1.145
74 Europ Assistance Insurance 138 81.158 61 1.160.000 3.119 2.637
75 Oliviero Fashion 138 122.388 61 41.500 60.214 391 1.952
76 Marni Fashion 137 100.000 61 276.699 7.173 1.475.430
77 KLM Royal Dutch Airlines Tourism 137 312.337 59 114.872 2.336.018 1.375.345
78 Moleskine Publishing 136 174.196 60 503.622 51.989 226.615
79 Mediashopping Shopping malls 135 101.711 60 220.000 50.260 524 952
80 D-Mail Shopping malls 131 155.620 58 25.700 147.955 1.142 18.442
= 81 Tigotà Health Beauty 131 580.000 54 201.989 46.223
82 Home24.it House 130 80.000 58 257.544 144.044
83 Zurich Connect Insurance 130 124.248 57 1.140.000 899.383 61
84 Libreria Universitaria Publishing 129 1.154.843 47 2.510.000 68.278 2.748
= 85 Milan Store Free time 129 461.960 54 24.723.744 7.230.483
86 byTecno Electronics 127 150.000 56 42.899 3.103
87 Diffusione Tessile Fashion 127 252.557 55 143.677 1.566 21.031
88 Vino75 Food & Beverage 126 78.700 56 148.863 17.790
89 Microgame Free time 124 121.426 55 243
90 Air France Tourism 122 123.070 54 7.384.054 4.878 1.008.565
91 Sediarreda House 122 109.740 54 104.000 17.393 574 1.516
= 92 Moby Tourism 120 350.000 51 179.006 3.833
= 93 TUI Tourism 119 641.824 48 5.936.232
94 Hoepli Publishing 119 799.583 46 1.660.000 108.751 7.411 12.314
95 Negoziodelvino srl Food & Beverage 117 0 53 9.203 410
96 Mysecretcase Srl Health Beauty 117 0 53 7.384 59.738
= 97 Disney Shop Free time 116 400.000 49 2.662.376 397.115
98 ArredaTutto House 116 393.700 49 3.960 114.334 205 1.893
99 Eurocali Centri commerciali 116 140.000 51 60.759 2.373
100 kasa-store House 115 0 52 1.885