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Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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Last update: 22 September 2018

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower 
= 1 Amazon Shopping malls 1547 46.978.113 75 496.000.000 2.851.331
= 2 eBay Shopping malls 1187 50.449.927 72 30.000.000 3.119
= 3 Booking.com Tourism 354 7.134.625 75 51.600.000 140.006
4 Groupon Shopping malls 326 8.451.406 66 13.200.000 7.479
5 Zalando Fashion 310 6.372.081 79 9.580.000 9.363
= 6 Trenitalia Tourism 303 8.454.258 57 10.300.000 210.584
7 Trivago Tourism 291 5.329.954 82 3.970.000 24.787
8 William Hill Free time 289 7.144.446 62 10.700.000 197
9 eDreams Tourism 285 7.004.202 66 207.000 11.208
= 10 Vodafone Free time 283 8.106.531 55 1.130.000 383.016
= 11 Tre Free time 275 8.842.099 45 141.000 167.304
12 Expedia Tourism 236 3.653.474 72 4.120.000 404.371
13 Decathlon Free time 226 3.869.544 67 633.000 25.437
= 14 ASOS Fashion 222 0 67 81.300.000
15 Apple Store Electronics 220 1.200.000 83 13.200.000 28.295
= 16 Mediaworld Electronics 217 4.759.337 53 5.450.000 120.724
17 Yoox Fashion 208 1.892.515 66 27.300.000 87.541
18 shopty Electronics 204 200.000 90 53.500 108
19 Lastminute.com Tourism 201 748.573 84 245.000
20 Ibs.it Publishing 201 3.158.807 58 10.600.000 14.272
21 Hotels.com Tourism 192 620.000 81 4.190 101.318
= 22 Ryanair Tourism 191 2.319.894 60 13.300.000 391.605
= 23 Privalia Shopping malls 187 3.363.925 54 997.000 7.732
24 Douglas Health Beauty 186 350.000 66 36.400.000
25 Lottomatica Free time 186 1.922.155 66 1.430.000 2.261
26 Groupalia Shopping malls 183 1.028.301 73 703.000 12.043
27 Volagratis Tourism 182 1.800.000 66 575.000 10.991
= 28 ePrice Electronics 179 2.024.858 62 1.240.000 2.462
29 Direct Line Insurance 176 1.154.843 69 239.000
30 Genertel Insurance 176 1.372.184 67 203.000 18.312
31 Bonprix Fashion 174 1.060.820 69 79.900 1.883
= 32 iTunes Publishing 174 1.500.000 58 17.100.000 9.346.103
= 33 Wind Free time 173 4.646.373 36 1.100.000 122.547
34 Onlinestore Shopping malls 172 1.160.000 67 1.110.000
= 35 Feltrinelli Publishing 170 1.596.221 59 8.540.000 756.602
= 36 Meetic Free time 170 3.694.828 43 1.820.000 1.544
= 37 UniEuro Electronics 170 1.622.974 58 9.870.000 38.126
38 KIKO Makeup Milano Health Beauty 166 181.195 73 606.000 76.468
= 39 Easyjet Tourism 164 1.518.693 60 1.060.000 453.716
= 40 Monclick Electronics 163 1.374.571 61 1.150.000 417
41 Giocodigitale Free time 163 1.273.883 62 328.000 641
= 42 Made.com House 162 1.800.000 57 21.500
= 43 Sisal - MatchPoint Free time 160 1.913.258 55 292.000 20.009
= 44 Alitalia Tourism 158 1.297.841 59 2.300.000 145.282
45 Genialloyd Insurance 158 605.368 66 79.000 5.429
= 46 Tim Free time 158 3.453.524 40 1.390.000 483.740
47 tippest Shopping malls 157 85.000 70 63.000 401
48 BuyVip Shopping malls 157 1.200.000 60 29.700 4.724
49 VidaXL House 157 120.800 69 1.560.000
= 50 Bwin Free time 156 1.636.552 56 63.900 15.322
= 51 Snai Free time 155 1.119.720 57 7.580.000 38.523
52 BetFair Free time 155 751.895 63 315.000 6.572
53 Kiabi Fashion 154 970.000 60 1.990.000
= 54 Pixmania Shopping malls 153 1.150.503 59 76.000 1.503
55 Nike Fashion 153 240.000 67 268.000 7.614.053
= 56 LaRedoute Fashion 152 1.415.956 56 125.000 1.009
57 Safarà  Cucito Electronics 151 0 68 31.200
58 Viaggiare Tourism 151 110.763 67 27.700
59 Bottega Verde Health Beauty 150 721.990 61 987.000 10.221
60 Letsbonus Shopping malls 150 739.661 61 15.600 1.690
61 Linear Insurance 149 160.859 66 37.800 5.715
62 Quixa Insurance 149 123.194 66 199.000
63 Best Western Tourism 148 94.286 66 242.000 4.041
64 Saldiprivati.com Shopping malls 148 1.643.899 52 138.000 2.307
65 Aosom Shopping malls 146 0 66 159.000
66 Marni Fashion 143 100.000 61 6.370.000 6.855
67 Oliviero Fashion 141 122.388 61 4.120.000 407
= 68 Opodo Tourism 141 972.315 55 48.200 1.175
69 Moleskine Publishing 141 174.196 60 5.230.000 51.682
70 Stileo.it Fashion 140 0 62 2.960.000
= 71 Coop Food & Beverage 140 497.581 24 84.900.000 27.082
72 ConTe.it Insurance 140 120.869 62 2.770
73 Pneus online Auto 139 274.661 60 258.000 232
74 Europ Assistance Insurance 138 81.158 61 1.810.000 3.054
75 KLM Royal Dutch Airlines Tourism 137 312.337 59 742.000 2.343.831
76 Mediashopping Shopping malls 137 101.711 60 1.840.000 532
= 77 Negoziodelvino srl Food & Beverage 134 0 53 18.700.000
78 Zurich Connect Insurance 133 124.248 57 5.120.000 64
= 79 Milan Store Free time 133 461.960 54 4.460.000 6.708.864
80 D-Mail Shopping malls 132 155.620 58 170.000 1.158
81 Futek Shopping malls 131 35.000 59 70.100
82 Home24.it House 130 80.000 58 96.100
83 Hoepli Publishing 129 799.583 46 12.900.000 7.109
84 Ollo Store SNC Electronics 129 0 58 605.000
85 Libreria Universitaria Publishing 129 1.154.843 47 1.930.000 2.821
86 Diffusione Tessile Fashion 128 252.557 55 1.620.000 1.607
= 87 G&R Advice Srl Electronics 127 0 52 13.600.000
88 byTecno Electronics 127 150.000 56 336.000
= 89 Meridiana Tourism 126 744.837 50 376.000
90 Vino75 Food & Beverage 126 78.700 56 159.000
91 ManoMano Shopping malls 125 0 56 1.700.000
92 Vente-privee.com Shopping malls 125 829.797 49 119.000 1.646
93 Microgame Free time 124 121.426 55 129.000 221
94 Air France Tourism 123 123.070 54 748.000 4.665
= 95 de caro snc Fashion 122 100.000 35 47.600.000
96 Sediarreda House 122 109.740 54 89.600 593
= 97 Moby Tourism 120 350.000 51 142.000 3.845
98 Tigotà Health Beauty 120 0 54 233.000
99 TUI Tourism 119 641.824 48 160.000
100 Italo Tourism 118 0 53 875.000