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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy, updated to Maggio 2022

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Amazon Marketplace1.00042.478.93712:0843,0%
2eBay Marketplace35914.848.21012:3244,0%
3Subito.it Marketplace31813.088.27512:4538,0%
4Booking.com Turism26510.739.63512:5137,0%
5Trenitalia Turism1546.095.66609:0071,0%
6Leroy Merlin Free time1294.969.36908:5747,0%
7Mediaworld Electronics1244.729.29508:2150,0%
8Ikea House1184.471.65310:1040,0%
9TicketOne Free time1104.164.33007:2050,0%
10Zalando Fashion1073.946.72910:4741,0%
11Ibs.it Publishing1013.767.07409:1164,0%
12Decathlon Free time973.582.45708:3343,0%
13ManoMano Marketplace963.631.56909:2177,0%
14Ryanair Turism903.231.99103:2133,0%
15UniEuro Electronics863.120.85207:4760,0%
16ePrice Electronics722.522.20106:4757,0%
17The Trainline Turism712.473.84805:2140,0%
18Airbnb Turism702.378.80210:4456,0%
19AliExpress Marketplace682.378.35911:4545,0%
20eDreams Turism571.853.82007:1442,0%
21Efarma Health and Beauty551.881.05211:0069,0%
22JustEat Food and drink521.647.21510:4152,0%
23Shein Fashion511.526.94620:1432,0%
24Euronics Electronics501.565.87409:0751,0%
25Sisal Free time491.463.61411:3031,0%
26Expedia Turism491.467.14206:5050,0%
27Mondadori Store Publishing471.509.39108:3763,0%
28Auto-doc Cars471.511.11408:1642,0%
29Groupon Marketplace461.371.36808:0448,0%
30Feltrinelli Publishing451.399.88507:3051,0%
31Easyjet Turism451.302.05809:3331,0%
32Game Stop Free time451.293.13209:1942,0%
33Viva Ticket Free time441.288.23604:0425,0%
34Volagratis Turism431.277.01006:4532,0%
35Xiaomi Electronics411.278.26506:5755,0%
36Mondo Convenienza House411.237.46508:5257,0%
37Vinted Fashion411.073.85425:4033,0%
38Zara Fashion411.179.37110:5963,0%
39Bet365 Free time411.020.20348:1238,0%
40Snai Free time391.027.12817:2238,0%
41H&M Fashion36925.93507:5040,0%
42Adidas Fashion36951.68711:3465,0%
43Microsoft Electronics351.006.66703:3642,0%
44Lottomatica Free time34834.79816:4541,0%
45The Space Cinema Free time34933.69906:0744,0%
46Flixbus Turism34905.79407:0137,0%
47Libraccio Publishing33871.37408:4459,0%
48Huawei Electronics33895.88907:4360,0%
49StrumentiMusicali.net Free time32871.81416:1854,0%
50Trivago Turism31803.02406:4159,0%
51Douglas Health and Beauty31739.24707:4849,0%
52Lego Free time30745.94608:2068,0%
53Sephora Health and Beauty30727.66705:0828,0%
54OVS Fashion30693.26007:5436,0%
55LG Electronics30726.82809:4961,0%
56Bonprix Fashion30667.24211:0639,0%
57Alibaba Marketplace30714.61405:0563,0%
58Notino Health and Beauty30760.72009:1949,0%
59Cisalfa Sport Free time30736.62306:5545,0%
60Deliveroo Food and drink30630.00515:1551,0%
61Yoox Fashion29621.64609:4244,0%
62Sony Electronics29652.49409:2362,0%
63Lastminute.com Turism28605.75809:3538,0%
64Maisons du Monde House28666.95408:1860,0%
65Zooplus Free time28690.77407:2654,0%
66Hotels.com Turism28612.13809:2064,0%
67AgriEuro Srl Free time28668.06417:0166,0%
68Arcaplanet Free time27644.49409:5063,0%
69Nike Fashion27553.11101:4630,0%
70Wish Marketplace27618.05009:0267,0%
71Tannico Food and drink26564.21616:1046,0%
72Etsy Marketplace26507.33207:0725,0%
73Farmae Health and Beauty26581.88313:1553,0%
74Shop Apotheke Europe Health and Beauty26669.66411:1457,0%
75Panini Shop Publishing26602.47303:1751,0%
76Pandora Fashion26541.32308:5251,0%
77Escarpe.it Fashion26586.34006:5442,0%
78Allianz Direct Insurance26442.08108:5740,0%
79Monclick Electronics25527.39607:2552,0%
80Costa Crociere Turism25502.51807:2962,0%
81Catawiki Free time25528.42312:5150,0%
82Intimissimi Fashion25448.64110:5530,0%
83Iperceramica House24514.69209:1248,0%
84Smartbox Turism24427.05010:2836,0%
85Docpeter.it Health and Beauty24552.49213:5972,0%
86Farfetch Fashion24463.34913:4161,0%
87Prima Insurance24480.06712:5251,0%
88MyProtein Food and drink24501.39408:5344,0%
89Comet Electronics24497.87704:0342,0%
90Farmasave Health and Beauty24547.47506:5270,0%
91Ita Turism24459.24008:1541,0%
92Philips Electronics24435.77002:5440,0%
93Esselunga Food and drink23381.18210:0657,0%
94Libreria Universitaria Publishing23514.25115:2479,0%
95Meetic Free time23339.03133:0658,0%
96ASOS Fashion23396.65402:3319,0%
97Stileo.it Fashion23525.37208:5485,0%
98Tezenis Fashion23386.18901:0930,0%
99Tigotà Health and Beauty23456.95106:2751,0%
100MSC Crociere Turism23354.45009:3343,0%

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