Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower  Instagram followers
= 1 eBay Shopping malls 1292 50.449.927 72 270.000.000 905.708 3.058 30.068
= 2 Amazon Shopping malls 1097 46.978.113 75 4.926.037 3.160.684 2.106.438
= 3 iTunes Publishing 608 1.500.000 58 916.000.000 20.929 9.580.851 11.781
4 Alibaba Shopping malls 385 3.300.000 45 448.000.000
= 5 Airbnb Tourism 372 6.000.000 56 262.000.000 16.095.918 14.567 4.590.022
6 Ibs.it Publishing 331 3.158.807 58 284.000.000 386.580 14.964
7 Groupon Shopping malls 314 8.451.406 66 20.368.938 7.430 32.699
8 Booking.com Tourism 308 7.134.625 75 161.228
9 Trenitalia Tourism 302 8.454.258 57 17.500.000 154.586 214.182
10 Zalando Fashion 301 6.372.081 79 6.953.746 801.077
11 ASOS Fashion 298 1.600.000 67 240.000.000
12 Trivago Tourism 287 5.329.954 82 13.418.309 597.799
= 13 eDreams Tourism 285 7.004.202 66 1.225.377 11.150 74.960
= 14 Vodafone Free time 282 8.106.531 55 3.711.258 384.123 158.706
= 15 William Hill Free time 279 7.144.446 62 703.743 225
= 16 Tre Free time 275 8.842.099 45 963.301 166.419 35.408
= 17 ManoMano Shopping malls 243 6.000.000 56 1.020.000 717.849 25.505
18 Expedia Tourism 233 3.653.474 72 3.170.000 7.195.354 413.332 282.560
19 Decathlon Free time 225 3.869.544 67 1.360.454 25.353 135.142
= 20 Mediaworld Electronics 212 4.759.337 53 236.000 1.322.175 119.711 97.997
21 Ryanair Tourism 210 2.319.894 60 64.000.000 4.936.929 429.340 609.925
22 Apple Store Electronics 208 1.200.000 83 29.282 20.238.372
23 shopty Electronics 203 200.000 90 159.669 111 4.235
24 Stileo.it Fashion 203 3.200.000 62 4.260.000 802.155 73.055
25 Lastminute.com Tourism 201 748.573 84 189.374 30.310
= 26 Italo Tourism 196 3.900.000 53 2.030.000 1.204.318 32.637
27 Hotels.com Tourism 192 620.000 81 3.948.287 105.612
28 Privalia Shopping malls 186 3.363.925 54 46.900 8.063.262 7.740 89.153
29 Lottomatica Free time 185 1.922.155 66 1.750.000 81 184
30 Yoox Fashion 184 1.892.515 66 1.613.175 86.745 403.378
31 StrumentiMusicali.net Free time 182 921.000 74 162.583
32 Groupalia Shopping malls 182 1.028.301 73 211.505 11.797 6.379
33 Volagratis Tourism 182 1.800.000 66 929.340 10.888 33.053
34 Verti Insurance 181 1.154.843 69 10.900.000
= 35 ePrice Electronics 177 2.024.858 62 205.889 2.497
36 Onlinestore Shopping malls 177 1.160.000 67 10.600.000 31.531
37 Genertel Insurance 176 1.372.184 67 70.861 18.015
38 Bonprix Fashion 174 1.060.820 69 6.340.135 1.867 299.670
39 Mobilia Store House 173 0 78 15.906
= 40 Wind Free time 172 4.646.373 36 1.398.224 122.167
= 41 Meetic Free time 168 3.694.828 43 175.712 1.603 3.465
42 KIKO Makeup Milano Health Beauty 165 181.195 73 4.600.709 75.707 3.797.061
= 43 Easyjet Tourism 163 1.518.693 60 1.698.414 480.281 343.945
44 Giocodigitale Free time 163 1.273.883 62 91.200 642
= 45 Monclick Electronics 162 1.374.571 61 29.038 431
= 46 Feltrinelli Publishing 162 1.596.221 59 573.386 754.961 242.086
= 47 Made.com House 162 1.800.000 57 1.613.479 627.208
= 48 UniEuro Electronics 161 1.622.974 58 853.007 38.408 105.376
= 49 Sisal - MatchPoint Free time 160 1.913.258 55 160 19.865
50 Genialloyd Insurance 158 605.368 66 4.780 50.982 5.795
51 BuyVip Shopping malls 157 1.200.000 60 1.760.000 1.693.368 4.599 4.442
= 52 Tim Free time 157 3.453.524 40 2.464.288 482.151 83.115
53 tippest Shopping malls 157 85.000 70 98.346 396 1.417
= 54 Bwin Free time 156 1.636.552 56 15.105
= 55 Alitalia Tourism 156 1.297.841 59 1.429.146 153.509 314.907
56 LaRedoute Fashion 155 1.415.956 56 5.890.000 3.014.721 1.003 355.912
57 BetFair Free time 154 751.895 63 6.658
= 58 Pixmania Shopping malls 153 1.150.503 59 21.959 1.467
59 Nike Fashion 153 240.000 67 7.980.889 95.203.889
60 Douglas Health Beauty 153 350.000 66 626.429 202.111
61 Aosom Shopping malls 152 280.000 66 1.400.000
= 62 Kiabi Fashion 152 970.000 60 5.485.307 138.138
63 Safarà  Cucito Electronics 151 0 68 18.900 31.655
64 Bottega Verde Health Beauty 150 721.990 61 1.720.000 1.281.417 10.397 193.051
= 65 Letsbonus Shopping malls 150 739.661 61 560.650 1.659
66 Linear Insurance 149 160.859 66 65.403 5.671
67 Quixa Insurance 149 123.194 66 273.000 34.447
= 68 Snai Free time 148 1.119.720 57 37.923
69 Best Western Tourism 148 94.286 66 89.195 4.061 3.632
70 Saldiprivati.com Shopping malls 148 1.643.899 52 1.249.543 2.287 17.038
= 71 AgriEuro House 145 599.000 60 41.611
72 Pharmasi.it Health Beauty 144 249.000 63 29.777
= 73 Opodo Tourism 141 972.315 55 1.171 14.947
74 ConTe.it Insurance 140 120.869 62 1.660 47.920
75 Pneus online Auto 138 274.661 60 5.019 226
76 Ollo Store SNC Electronics 138 480.000 58 16.138 1.108
77 Oliviero Fashion 138 122.388 61 79.500 58.306 397 1.894
78 Europ Assistance Insurance 137 81.158 61 1.700.000 3.130 2.607
79 Marni Fashion 137 100.000 61 276.861 7.141 1.448.400
80 KLM Royal Dutch Airlines Tourism 137 312.337 59 114.844 2.338.874 1.346.420
81 Moleskine Publishing 136 174.196 60 501.922 51.914 219.480
82 Mediashopping Shopping malls 135 101.711 60 367.000 48.621 524 811
83 D-Mail Shopping malls 131 155.620 58 36.500 146.697 1.143 16.700
= 84 Tigotà Health Beauty 131 580.000 54 197.249 42.483
85 Home24.it House 130 80.000 58 254.826 134.042
86 Zurich Connect Insurance 129 124.248 57 1.560.000 890.048 61
= 87 Milan Store Free time 129 461.960 54 24.634.293 7.140.601
88 byTecno Electronics 127 150.000 56 42.567 2.837
89 Libreria Universitaria Publishing 127 1.154.843 47 68.058 2.752
90 Diffusione Tessile Fashion 127 252.557 55 141.914 1.572 16.573
91 Vino75 Food & Beverage 126 78.700 56 146.662 16.978
92 Microgame Free time 124 121.426 55 239
93 Air France Tourism 122 123.070 54 7.393.592 4.869 972.062
94 Sediarreda House 122 109.740 54 17.116 581 1.421
= 95 Moby Tourism 120 350.000 51 179.105 3.842
96 TUI Tourism 119 641.824 48 5.913.265
97 Hoepli Publishing 118 799.583 46 108.663 7.356 11.936
98 Mysecretcase Srl Health Beauty 117 0 53 92.800 6.930 55.164
99 Negoziodelvino srl Food & Beverage 117 0 53 9.100 394
= 100 Disney Shop Free time 117 400.000 49 747.000 2.646.187 377.601