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Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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Last update: 19 July 2019

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower  Instagram followers
= 1 Expedia Tourism 1232 3.653.474 72 7.178.918 409.973 249.749
= 2 eBay Shopping malls 1160 50.449.927 72 902.664 3.068
= 3 Amazon Shopping malls 1097 46.978.113 75 4.929.211 3.050.508
= 4 R2M Food & Beverage 450 15.000 0 9 126
5 Groupon Shopping malls 314 8.451.406 66 20.169.072 7.441
6 Booking.com Tourism 308 7.134.625 75 154.729
7 Zalando Fashion 301 6.372.081 79 6.838.391
8 Trenitalia Tourism 294 8.454.258 57 152.524 209.616
9 Trivago Tourism 287 5.329.954 82 13.323.438
10 eDreams Tourism 285 7.004.202 66 1.209.316 11.169
= 11 Vodafone Free time 282 8.106.531 55 3.723.091 384.011
= 12 William Hill Free time 279 7.144.446 62 686.029 224
= 13 Tre Free time 275 8.842.099 45 964.982 166.653
= 14 Airbnb Tourism 243 6.000.000 56 15.795.519 13.980
= 15 ManoMano Shopping malls 243 6.000.000 56 710.984
16 Decathlon Free time 225 3.869.544 67 1.348.554 25.431
= 17 Mediaworld Electronics 212 4.759.337 53 1.310.255 119.922
18 Apple Store Electronics 208 1.200.000 83 28.891
19 shopty Electronics 203 200.000 90 154.719 108
20 Lastminute.com Tourism 201 748.573 84 182.388
21 Stileo.it Fashion 201 3.200.000 62 782.541
= 22 Italo Tourism 195 3.900.000 53 1.200.929
23 Hotels.com Tourism 192 620.000 81 3.938.842 104.242
24 Ibs.it Publishing 191 3.158.807 58 386.985 14.766
25 Privalia Shopping malls 186 3.363.925 54 8.119.637 7.768
26 Lottomatica Free time 184 1.922.155 66 80 104
27 Yoox Fashion 184 1.892.515 66 1.542.174 87.010
28 Groupalia Shopping malls 182 1.028.301 73 212.016 11.854
29 Volagratis Tourism 182 1.800.000 66 928.922 10.914
30 Ryanair Tourism 179 2.319.894 60 4.873.514 417.313
= 31 ePrice Electronics 177 2.024.858 62 206.355 2.497
32 Genertel Insurance 176 1.372.184 67 70.546 18.077
33 Bonprix Fashion 174 1.060.820 69 6.196.884 1.873
= 34 Wind Free time 172 4.646.373 36 1.378.223 122.415
35 Onlinestore Shopping malls 171 1.160.000 67 31.439
= 36 Meetic Free time 168 3.694.828 43 175.122 1.573
37 KIKO Makeup Milano Health Beauty 165 181.195 73 4.591.971 75.839
= 38 Easyjet Tourism 163 1.518.693 60 1.663.401 470.178
39 Giocodigitale Free time 163 1.273.883 62 640
40 Monclick Electronics 162 1.374.571 61 28.365 429
= 41 Feltrinelli Publishing 162 1.596.221 59 567.928 754.134
= 42 Made.com House 162 1.800.000 57 1.541.989
= 43 UniEuro Electronics 161 1.622.974 58 841.493 38.294
= 44 Sisal - MatchPoint Free time 160 1.913.258 55 159
45 Genialloyd Insurance 158 605.368 66 49.900 5.678
46 iTunes Publishing 158 1.500.000 58 15.381 9.483.559
= 47 Tim Free time 157 3.453.524 40 2.464.771 482.790
48 tippest Shopping malls 157 85.000 70 98.016 396
49 BuyVip Shopping malls 157 1.200.000 60 1.699.750 4.630
= 50 Bwin Free time 156 1.636.552 56 15.182
= 51 Alitalia Tourism 156 1.297.841 59 1.424.902 151.458
52 BetFair Free time 154 751.895 63 6.677
= 53 Pixmania Shopping malls 153 1.150.503 59 22.034 1.477
54 Nike Fashion 153 240.000 67 7.894.739
55 Douglas Health Beauty 153 350.000 66 610.528
= 56 Kiabi Fashion 152 970.000 60 5.367.010
57 LaRedoute Fashion 152 1.415.956 56 2.989.964 1.004
58 Safarà  Cucito Electronics 151 0 68 30.700
59 Letsbonus Shopping malls 150 739.661 61 562.074 1.664
60 Bottega Verde Health Beauty 149 721.990 61 1.219.233 10.321
61 Linear Insurance 149 160.859 66 65.425 5.662
62 Quixa Insurance 149 123.194 66 34.304
= 63 Snai Free time 148 1.119.720 57 38.150
64 Best Western Tourism 148 94.286 66 89.193 4.056
65 Saldiprivati.com Shopping malls 148 1.643.899 52 1.237.510 2.293
= 66 Opodo Tourism 141 972.315 55 270.396 1.165
67 ConTe.it Insurance 140 120.869 62 47.195
68 Pneus online Auto 138 274.661 60 4.998 224
69 Ollo Store SNC Electronics 138 480.000 58 15.818
70 Oliviero Fashion 137 122.388 61 57.764 397
71 Marni Fashion 137 100.000 61 277.002 7.100
72 KLM Royal Dutch Airlines Tourism 137 312.337 59 114.813 2.337.650
73 Europ Assistance Insurance 137 81.158 61 3.122
74 Moleskine Publishing 136 174.196 60 500.566 51.946
75 Mediashopping Shopping malls 135 101.711 60 46.141 526
76 D-Mail Shopping malls 131 155.620 58 145.038 1.145
= 77 Tigotà Health Beauty 131 580.000 54 190.380
78 Home24.it House 130 80.000 58 249.771
= 79 Milan Store Free time 129 461.960 54 24.662.012 6.990.883
80 Zurich Connect Insurance 129 124.248 57 850.707 61
81 byTecno Electronics 127 150.000 56 42.368
82 Libreria Universitaria Publishing 127 1.154.843 47 67.306 2.755
83 Diffusione Tessile Fashion 127 252.557 55 139.085 1.580
84 Vino75 Food & Beverage 126 78.700 56 144.143
85 Vente-privee.com Shopping malls 125 829.797 49 1.862.355
86 Microgame Free time 124 121.426 55 238
87 Air France Tourism 122 123.070 54 7.408.476 4.865
88 Sediarreda House 122 109.740 54 16.511 583
= 89 Moby Tourism 120 350.000 51 178.740 3.842
90 TUI Tourism 119 641.824 48 5.823.060
91 Hoepli Publishing 118 799.583 46 108.402 7.280
92 Negoziodelvino srl Food & Beverage 117 0 53 8.942
93 Mysecretcase Srl Health Beauty 117 0 53 5.883
= 94 Disney Shop Free time 116 400.000 49 2.583.944
95 ArredaTutto House 116 393.700 49 114.223 201
96 Eurocali Centri commerciali 116 140.000 51 60.504
97 Jocando Free time 115 0 52 5.869
98 reflexmania Electronics 113 0 51 21.559
99 Robe da Cartoon Shopping malls 113 0 51 24.058
= 100 TicketOne Free time 112 1.871.873 34 1.091.235 143.513