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Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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Last update: 14 November 2018

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower 
= 1 Amazon Shopping malls 1547 46.978.113 75 556.000.000 2.884.502
= 2 eBay Shopping malls 1188 50.449.927 72 35.400.000 3.106
= 3 Booking.com Tourism 356 7.134.625 75 60.300.000 142.175
4 Zalando Fashion 324 6.372.081 79 28.500.000
= 5 Groupon Shopping malls 324 8.451.406 66 13.200.000 7.473
= 6 Trenitalia Tourism 304 8.454.258 57 12.500.000 210.233
7 Trivago Tourism 290 5.329.954 82 3.240.000
8 eDreams Tourism 285 7.004.202 66 216.000 11.209
= 9 Vodafone Free time 283 8.106.531 55 1.250.000 383.454
= 10 William Hill Free time 283 7.144.446 62 4.690.000 204
= 11 Tre Free time 275 8.842.099 45 156.000 167.267
12 Expedia Tourism 236 3.653.474 72 5.180.000 405.225
13 Decathlon Free time 226 3.869.544 67 779.000 25.430
14 Apple Store Electronics 221 1.200.000 83 16.300.000 28.407
= 15 Mediaworld Electronics 217 4.759.337 53 6.900.000 120.658
16 shopty Electronics 204 200.000 90 59.900 108
17 Ibs.it Publishing 202 3.158.807 58 13.900.000 14.387
18 Lastminute.com Tourism 201 748.573 84 221.000
= 19 Yoox Fashion 198 1.892.515 66 18.200.000 87.602
20 Ryanair Tourism 192 2.319.894 60 16.500.000 398.227
21 Hotels.com Tourism 192 620.000 81 4.530 101.643
= 22 Privalia Shopping malls 188 3.363.925 54 1.680.000 7.854
23 Lottomatica Free time 186 1.922.155 66 1.750.000 2.273
24 Groupalia Shopping malls 183 1.028.301 73 859.000 12.017
25 Volagratis Tourism 182 1.800.000 66 404.000 10.976
26 ePrice Electronics 179 2.024.858 62 1.800.000 2.471
= 27 iTunes Publishing 178 1.500.000 58 25.000.000 9.372.428
28 Verti Insurance 176 1.154.843 69 294.000
29 Genertel Insurance 176 1.372.184 67 136.000 18.291
30 Bonprix Fashion 174 1.060.820 69 152.000 1.876
= 31 Wind Free time 173 4.646.373 36 1.490.000 122.738
32 Onlinestore Shopping malls 173 1.160.000 67 1.620.000
= 33 Feltrinelli Publishing 170 1.596.221 59 9.940.000 756.216
= 34 Meetic Free time 170 3.694.828 43 1.660.000 1.549
35 KIKO Makeup Milano Health Beauty 166 181.195 73 734.000 76.401
36 Douglas Health Beauty 166 350.000 66 15.600.000
= 37 UniEuro Electronics 165 1.622.974 58 5.130.000 38.252
= 38 Easyjet Tourism 164 1.518.693 60 1.380.000 456.842
= 39 Monclick Electronics 163 1.374.571 61 1.420.000 415
40 Giocodigitale Free time 163 1.273.883 62 513.000 639
= 41 Made.com House 162 1.800.000 57 34.200
= 42 Sisal - MatchPoint Free time 160 1.913.258 55 329.000 19.973
43 Genialloyd Insurance 159 605.368 66 502.000 5.476
= 44 Tim Free time 158 3.453.524 40 1.560.000 484.265
= 45 Alitalia Tourism 158 1.297.841 59 2.100.000 146.225
46 ASOS Fashion 158 0 67 11.600.000
47 VidaXL House 157 120.800 69 1.940.000
48 tippest Shopping malls 157 85.000 70 61.300 399
49 BuyVip Shopping malls 157 1.200.000 60 39.600 4.711
= 50 Bwin Free time 156 1.636.552 56 57.200 15.302
51 BetFair Free time 155 751.895 63 371.000 6.626
= 52 Pixmania Shopping malls 153 1.150.503 59 88.400 1.499
53 Nike Fashion 153 240.000 67 59.700 7.653.583
= 54 Kiabi Fashion 153 970.000 60 655.000
= 55 LaRedoute Fashion 152 1.415.956 56 123.000 1.007
= 56 Snai Free time 151 1.119.720 57 2.800.000 38.374
57 Safarà  Cucito Electronics 151 0 68 14.700
58 Viaggiare Tourism 151 110.763 67 38.600
= 59 Bottega Verde Health Beauty 151 721.990 61 1.420.000 10.246
60 Letsbonus Shopping malls 150 739.661 61 8.280 1.685
61 Linear Insurance 149 160.859 66 39.700 5.716
62 Quixa Insurance 149 123.194 66 270.000
63 Best Western Tourism 148 94.286 66 376.000 4.036
64 Saldiprivati.com Shopping malls 148 1.643.899 52 159.000 2.309
65 Aosom Shopping malls 147 0 66 572.000
66 Oliviero Fashion 142 122.388 61 5.450.000 406
= 67 Opodo Tourism 141 972.315 55 50.700 1.170
68 Marni Fashion 141 100.000 61 4.330.000 6.881
69 Stileo.it Fashion 140 0 62 3.680.000
70 ConTe.it Insurance 140 120.869 62 3.160
71 Pneus online Auto 139 274.661 60 1.200.000 230
72 KLM Royal Dutch Airlines Tourism 139 312.337 59 2.760.000 2.341.919
73 Europ Assistance Insurance 137 81.158 61 486.000 3.058
74 Moleskine Publishing 137 174.196 60 282.000 51.781
75 Mediashopping Shopping malls 135 101.711 60 511.000 532
76 Zurich Connect Insurance 133 124.248 57 5.870.000 62
= 77 Milan Store Free time 132 461.960 54 3.850.000 6.691.198
78 D-Mail Shopping malls 132 155.620 58 240.000 1.158
79 Futek Shopping malls 131 35.000 59 61.100
80 Home24.it House 130 80.000 58 87.500
81 Libreria Universitaria Publishing 129 1.154.843 47 2.830.000 2.802
82 Ollo Store SNC Electronics 129 0 58 791.000
= 83 G&R Advice Srl Electronics 129 0 52 17.200.000
84 Diffusione Tessile Fashion 128 252.557 55 1.770.000 1.606
85 byTecno Electronics 127 150.000 56 539.000
86 ManoMano Shopping malls 126 0 56 2.390.000
= 87 Meridiana Tourism 126 744.837 50 489.000
88 Vino75 Food & Beverage 126 78.700 56 178.000
89 Vente-privee.com Shopping malls 125 829.797 49 138.000 1.650
90 Microgame Free time 124 121.426 55 119.000 222
91 Air France Tourism 123 123.070 54 916.000 4.761
= 92 de caro snc Fashion 123 100.000 35 53.500.000
93 Sediarreda House 122 109.740 54 202.000 590
94 Hoepli Publishing 120 799.583 46 2.990.000 7.148
= 95 Moby Tourism 120 350.000 51 164.000 3.840
96 Tigotà Health Beauty 120 0 54 226.000
= 97 Abordo by Adriaship Free time 119 0 44 27.400.000
98 TUI Tourism 119 641.824 48 197.000
99 Italo Tourism 118 0 53 1.350.000
100 Negoziodelvino srl Food & Beverage 117 0 53 70.100