The E-commerce ranking is the ranking of the top 100 online stores in Italy.
The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
Latest update: 15 October 2021
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| Company | Sector | Relevance | Visitors | Average time | Bounce rate | |
|---|---|---|---|---|---|---|
| 1 | Amazon | Shopping malls | 1.000 | 38.273.930 | 12:31 | 39,0% |
| 2 | eBay | Shopping malls | 560 | 21.132.156 | 09:05 | 35,0% |
| 3 | Subito.it | Shopping malls | 372 | 13.803.889 | 12:04 | 28,0% |
| 4 | Booking.com | Turism | 360 | 13.292.690 | 13:05 | 35,0% |
| 5 | Mediaworld | Electronics | 254 | 9.230.002 | 08:08 | 52,0% |
| 6 | Microsoft | Electronics | 206 | 7.506.230 | 07:03 | 62,0% |
| 7 | Ikea | House | 188 | 6.680.711 | 10:37 | 38,0% |
| 8 | ManoMano | Shopping malls | 185 | 6.621.358 | 07:56 | 57,0% |
| 9 | Zalando | Fashion | 160 | 5.551.178 | 10:04 | 45,0% |
| 10 | Ibs.it | Publishing | 154 | 5.359.854 | 08:31 | 60,0% |
| 11 | Leroy Merlin | Free time | 153 | 5.314.189 | 08:27 | 52,0% |
| 12 | Trenitalia | Turism | 151 | 5.228.708 | 08:39 | 50,0% |
| 13 | UniEuro | Electronics | 137 | 4.687.162 | 09:37 | 61,0% |
| 14 | Apple Store | Electronics | 126 | 4.333.765 | 07:13 | 55,0% |
| 15 | AliExpress | Shopping malls | 114 | 3.807.140 | 10:22 | 42,0% |
| 16 | Decathlon | Free time | 109 | 3.589.855 | 08:25 | 44,0% |
| 17 | Shein | Fashion | 107 | 3.545.266 | 13:36 | 68,0% |
| 18 | Ryanair | Turism | 93 | 2.901.855 | 10:33 | 34,0% |
| 19 | ePrice | Electronics | 85 | 2.669.280 | 07:04 | 49,0% |
| 20 | TicketOne | Free time | 84 | 2.607.813 | 07:23 | 45,0% |
| 21 | Groupon | Shopping malls | 82 | 2.555.301 | 08:01 | 47,0% |
| 22 | Euronics | Electronics | 82 | 2.543.372 | 10:52 | 46,0% |
| 23 | Etsy | Shopping malls | 80 | 2.479.247 | 09:44 | 51,0% |
| 24 | Efarma | Health and Beauty | 77 | 2.490.318 | 07:49 | 77,0% |
| 25 | Airbnb | Turism | 76 | 2.255.606 | 12:08 | 40,0% |
| 26 | eDreams | Turism | 76 | 2.320.683 | 07:34 | 46,0% |
| 27 | Expedia | Turism | 75 | 2.241.754 | 08:31 | 52,0% |
| 28 | Trivago | Turism | 74 | 2.267.080 | 08:08 | 45,0% |
| 29 | Nike | Fashion | 68 | 1.984.140 | 06:41 | 39,0% |
| 30 | Italo | Turism | 65 | 1.836.973 | 07:29 | 23,0% |
| 31 | Farmae | Health and Beauty | 62 | 1.848.766 | 07:51 | 59,0% |
| 32 | La Feltrinelli | Free time | 62 | 1.789.423 | 08:00 | 53,0% |
| 33 | Feltrinelli | Publishing | 61 | 1.789.423 | 08:00 | 53,0% |
| 34 | Sisal | Free time | 58 | 1.533.947 | 14:11 | 34,0% |
| 35 | Volagratis | Turism | 58 | 1.610.813 | 07:10 | 35,0% |
| 36 | Stileo.it | Fashion | 58 | 1.667.581 | 05:11 | 48,0% |
| 37 | Mondadori Store | Publishing | 57 | 1.672.236 | 06:43 | 63,0% |
| 38 | Zara | Fashion | 55 | 1.506.235 | 09:39 | 45,0% |
| 39 | Yoox | Fashion | 54 | 1.422.283 | 09:34 | 36,0% |
| 40 | Wish | Shopping malls | 52 | 1.426.212 | 08:43 | 52,0% |
| 41 | Pandora | Fashion | 52 | 1.400.629 | 08:29 | 57,0% |
| 42 | Alitalia | Turism | 51 | 1.370.017 | 08:57 | 49,0% |
| 43 | ASOS | Fashion | 49 | 1.281.850 | 09:32 | 41,0% |
| 44 | Shop Apotheke Europe | Health and Beauty | 49 | 1.436.402 | 06:17 | 70,0% |
| 45 | Thun Spa | House | 49 | 1.270.601 | 09:04 | 49,0% |
| 46 | Bonprix | Fashion | 48 | 1.199.051 | 12:17 | 44,0% |
| 47 | H&M | Fashion | 48 | 1.196.842 | 08:53 | 35,0% |
| 48 | Game Stop | Free time | 48 | 1.185.678 | 09:07 | 42,0% |
| 49 | Huawei | Electronics | 47 | 1.317.272 | 06:08 | 65,0% |
| 50 | Easyjet | Turism | 47 | 1.107.030 | 10:24 | 36,0% |
| 51 | Iperceramica | House | 47 | 1.284.720 | 08:32 | 61,0% |
| 52 | Escarpe.it | Fashion | 47 | 1.291.498 | 08:07 | 59,0% |
| 53 | Flixbus | Turism | 46 | 1.198.187 | 06:03 | 35,0% |
| 54 | The Space Cinema | Free time | 45 | 1.202.395 | 06:24 | 49,0% |
| 55 | Adidas | Fashion | 44 | 1.089.504 | 07:34 | 51,0% |
| 56 | JustEat | Food and drink | 44 | 1.027.527 | 13:14 | 43,0% |
| 57 | Lottomatica | Free time | 44 | 941.110 | 17:44 | 25,0% |
| 58 | Notino | Health and Beauty | 44 | 1.136.479 | 10:10 | 57,0% |
| 59 | Douglas | Health and Beauty | 43 | 1.052.496 | 06:33 | 52,0% |
| 60 | Maisons du Monde | House | 43 | 1.080.683 | 08:35 | 48,0% |
| 61 | Hotels.com | Turism | 43 | 1.029.102 | 07:34 | 56,0% |
| 62 | Alibaba | Shopping malls | 43 | 994.726 | 08:20 | 46,0% |
| 63 | Snai | Free time | 42 | 875.245 | 19:39 | 30,0% |
| 64 | Carrefour | Shopping malls | 42 | 964.154 | 08:09 | 56,0% |
| 65 | OVS | Fashion | 40 | 913.275 | 06:59 | 44,0% |
| 66 | Esselunga | Food and drink | 40 | 816.933 | 13:15 | 43,0% |
| 67 | Privalia | Shopping malls | 40 | 897.497 | 08:01 | 37,0% |
| 68 | Eurospin | Shopping malls | 39 | 971.237 | 04:34 | 59,0% |
| 69 | Sephora | Health and Beauty | 39 | 900.328 | 08:30 | 43,0% |
| 70 | Viva Ticket | Free time | 39 | 896.503 | 05:30 | 44,0% |
| 71 | Libreria Universitaria | Publishing | 39 | 966.033 | 07:13 | 60,0% |
| 72 | Cisalfa Sport | Free time | 39 | 943.791 | 07:14 | 54,0% |
| 73 | Xiaomi | Electronics | 39 | 948.894 | 05:41 | 44,0% |
| 74 | Farfetch | Fashion | 38 | 838.544 | 15:30 | 54,0% |
| 75 | Stroilli | Fashion | 38 | 854.456 | 07:09 | 51,0% |
| 76 | Lastminute.com | Turism | 38 | 809.972 | 07:36 | 31,0% |
| 77 | JuveStore | Free time | 36 | 804.571 | 05:45 | 47,0% |
| 78 | Deporvillage | Free time | 36 | 799.156 | 08:08 | 56,0% |
| 79 | Monclick | Electronics | 35 | 779.098 | 07:23 | 64,0% |
| 80 | Arcaplanet | Free time | 35 | 760.625 | 06:47 | 57,0% |
| 81 | Comet | Electronics | 35 | 787.989 | 06:31 | 56,0% |
| 82 | Saninforma | Health and Beauty | 34 | 870.170 | 05:24 | 85,0% |
| 83 | Drezzy | Fashion | 33 | 765.533 | 05:52 | 56,0% |
| 84 | Maxi Sport | Free time | 33 | 678.163 | 06:38 | 51,0% |
| 85 | Tezenis | Fashion | 32 | 578.471 | 07:31 | 47,0% |
| 86 | Lego | Free time | 32 | 620.522 | 06:55 | 51,0% |
| 87 | Kiabi | Fashion | 31 | 617.540 | 10:11 | 48,0% |
| 88 | Calzedonia | Fashion | 31 | 502.465 | 12:57 | 46,0% |
| 89 | ConTe.it | Insurance | 31 | 566.509 | 07:57 | 44,0% |
| 90 | Motivi | Fashion | 31 | 570.900 | 07:38 | 48,0% |
| 91 | Tannico | Food and drink | 30 | 595.962 | 06:44 | 56,0% |
| 92 | StrumentiMusicali.net | Free time | 30 | 638.126 | 12:30 | 50,0% |
| 93 | QVC Italia | Shopping malls | 30 | 519.919 | 12:43 | 41,0% |
| 94 | Kasanova | House | 30 | 645.904 | 06:46 | 54,0% |
| 95 | Farmacia Igea | Health and Beauty | 29 | 654.487 | 06:52 | 76,0% |
| 96 | AgriEuro Srl | Free time | 29 | 540.715 | 09:39 | 47,0% |
| 97 | Onlinestore | Shopping malls | 29 | 624.461 | 07:50 | 60,0% |
| 98 | Giordano Shop | Shopping malls | 29 | 572.445 | 06:26 | 67,0% |
| 99 | MyProtein | Food and drink | 29 | 538.428 | 09:50 | 55,0% |
| 100 | Milan Store | Free time | 28 | 487.008 | 09:19 | 46,0% |
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