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Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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Last update: 18 January 2019

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower 
= 1 Amazon Shopping malls 1547 46.978.113 75 217.000.000 2.926.092
= 2 eBay Shopping malls 1277 50.449.927 72 56.700.000 3.095
= 3 Booking.com Tourism 449 7.134.625 75 68.000.000 145.257
4 Zalando Fashion 374 6.372.081 79 35.100.000
= 5 Groupon Shopping malls 354 8.451.406 66 19.400.000 7.469
= 6 Trenitalia Tourism 322 8.454.258 57 13.700.000 209.865
7 William Hill Free time 297 7.144.446 62 8.850.000 204
8 Trivago Tourism 295 5.329.954 82 3.440.000
9 eDreams Tourism 286 7.004.202 66 362.000 11.199
= 10 Vodafone Free time 286 8.106.531 55 1.600.000 383.842
= 11 Tre Free time 275 8.842.099 45 184.000 167.131
12 Yoox Fashion 275 1.892.515 66 43.800.000 87.580
13 ASOS Fashion 249 0 67 48.700.000
= 14 de caro snc Fashion 243 100.000 35 79.200.000
15 Stileo.it Fashion 242 0 62 50.600.000
16 Expedia Tourism 238 3.653.474 72 3.140.000 407.021
17 Apple Store Electronics 231 1.200.000 83 11.300.000 28.498
= 18 Mediaworld Electronics 228 4.759.337 53 8.050.000 120.550
19 Decathlon Free time 227 3.869.544 67 1.010.000 25.412
20 Ibs.it Publishing 224 3.158.807 58 15.700.000 14.524
= 21 iTunes Publishing 219 1.500.000 58 29.500.000 9.391.170
= 22 Ryanair Tourism 218 2.319.894 60 19.000.000 403.106
= 23 Coop Food & Beverage 210 497.581 24 71.200.000 27.494
24 shopty Electronics 204 200.000 90 68.100 109
= 25 Douglas Health Beauty 203 350.000 66 24.200.000
26 Lastminute.com Tourism 202 748.573 84 516.000
= 27 Privalia Shopping malls 200 3.363.925 54 6.850.000 7.855
28 Hotels.com Tourism 192 620.000 81 2.520 101.964
29 Groupalia Shopping malls 187 1.028.301 73 2.540.000 11.986
30 Lottomatica Free time 187 1.922.155 66 1.440.000 2.301
31 Feltrinelli Publishing 183 1.596.221 59 9.770.000 755.834
32 Volagratis Tourism 183 1.800.000 66 317.000 10.969
33 ePrice Electronics 181 2.024.858 62 1.910.000 2.486
= 34 UniEuro Electronics 180 1.622.974 58 9.230.000 38.301
35 Verti Insurance 176 1.154.843 69 239.000
36 Genertel Insurance 176 1.372.184 67 154.000 18.252
= 37 Wind Free time 176 4.646.373 36 1.970.000 122.715
38 Bonprix Fashion 174 1.060.820 69 270.000 1.872
39 Onlinestore Shopping malls 173 1.160.000 67 876.000
= 40 Meetic Free time 170 3.694.828 43 921.000 1.558
41 VidaXL House 168 120.800 69 6.090.000
42 KIKO Makeup Milano Health Beauty 167 181.195 73 652.000 76.411
43 Monclick Electronics 166 1.374.571 61 1.800.000 424
44 Easyjet Tourism 165 1.518.693 60 992.000 461.085
= 45 Abordo by Adriaship Free time 164 0 44 32.400.000
46 Giocodigitale Free time 164 1.273.883 62 517.000 640
= 47 Alitalia Tourism 163 1.297.841 59 3.370.000 147.652
= 48 Marni Fashion 163 100.000 61 12.400.000 6.925
= 49 Made.com House 162 1.800.000 57 50.000
= 50 Sisal - MatchPoint Free time 161 1.913.258 55 617.000 19.980
= 51 Tim Free time 161 3.453.524 40 1.950.000 484.231
= 52 Compar SpA - Bata Calzature Fashion 159 104.470 49 23.600.000
53 Genialloyd Insurance 158 605.368 66 112.000 5.530
54 tippest Shopping malls 157 85.000 70 240.000 397
55 BuyVip Shopping malls 157 1.200.000 60 37.000 4.694
= 56 Bwin Free time 157 1.636.552 56 74.000 15.277
57 Kiabi Fashion 155 970.000 60 1.650.000
58 BetFair Free time 155 751.895 63 389.000 6.640
= 59 Snai Free time 154 1.119.720 57 2.660.000 38.251
= 60 G&R Advice Srl Electronics 154 0 52 18.700.000
61 Pixmania Shopping malls 154 1.150.503 59 88.400 1.490
62 Nike Fashion 153 240.000 67 71.200 7.687.238
= 63 LaRedoute Fashion 153 1.415.956 56 350.000 1.007
64 Bottega Verde Health Beauty 152 721.990 61 1.260.000 10.283
= 65 The Space Cinema Free time 151 560.000 37 28.000.000
66 Viaggiare Tourism 151 110.763 67 27.300
67 Safarà  Cucito Electronics 151 0 68 14.200
68 Oliviero Fashion 150 122.388 61 5.940.000 403
69 Letsbonus Shopping malls 150 739.661 61 7.960 1.684
70 Linear Insurance 149 160.859 66 43.800 5.693
71 Quixa Insurance 149 123.194 66 221.000
72 Best Western Tourism 149 94.286 66 355.000 4.030
73 Saldiprivati.com Shopping malls 148 1.643.899 52 206.000 2.313
74 Aosom Shopping malls 147 0 66 360.000
= 75 Furla Fashion 146 80.000 43 23.700.000
76 Zurich Connect Insurance 143 124.248 57 7.040.000 61
= 77 Opodo Tourism 141 972.315 55 39.800 1.169
78 ConTe.it Insurance 140 120.869 62 9.120
79 Pneus online Auto 139 274.661 60 332.000 225
= 80 Milan Store Free time 139 461.960 54 4.760.000 6.727.616
81 KLM Royal Dutch Airlines Tourism 139 312.337 59 825.000 2.340.144
82 Moleskine Publishing 137 174.196 60 572.000 51.879
83 Europ Assistance Insurance 137 81.158 61 318.000 3.071
84 Hoepli Publishing 136 799.583 46 8.940.000 7.166
85 Mediashopping Shopping malls 136 101.711 60 451.000 530
86 Libreria Universitaria Publishing 133 1.154.843 47 2.830.000 2.795
87 D-Mail Shopping malls 132 155.620 58 218.000 1.156
88 Futek Shopping malls 131 35.000 59 11.900
89 Diffusione Tessile Fashion 131 252.557 55 2.000.000 1.602
= 90 ManoMano Shopping malls 131 0 56 3.230.000
91 Home24.it House 130 80.000 58 97.100
92 Ollo Store SNC Electronics 130 0 58 715.000
93 Meridiana Tourism 129 744.837 50 1.960.000
94 byTecno Electronics 128 150.000 56 440.000
95 Vino75 Food & Beverage 126 78.700 56 162.000
96 Vente-privee.com Shopping malls 125 829.797 49 140.000 1.647
97 Microgame Free time 124 121.426 55 106.000 225
= 98 Air France Tourism 124 123.070 54 844.000 4.764
99 Sediarreda House 122 109.740 54 132.000 589
= 100 Moby Tourism 120 350.000 51 148.000 3.836