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Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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Last update: 18 September 2019

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower  Instagram followers
= 1 eBay Shopping malls 1160 50.449.927 72 905.243 3.062 29.185
= 2 Amazon Shopping malls 1097 46.978.113 75 4.928.150 3.115.534 2.016.228
3 Groupon Shopping malls 314 8.451.406 66 20.198.884 7.444 31.695
4 Booking.com Tourism 308 7.134.625 75 159.096
5 Zalando Fashion 301 6.372.081 79 6.883.546 769.410
6 Trenitalia Tourism 294 8.454.258 57 153.182 214.349
7 Trivago Tourism 287 5.329.954 82 13.372.417 583.845
8 eDreams Tourism 285 7.004.202 66 1.216.930 11.155 70.002
= 9 Vodafone Free time 282 8.106.531 55 3.717.801 384.032 159.695
= 10 William Hill Free time 279 7.144.446 62 693.280 226
= 11 Tre Free time 275 8.842.099 45 964.127 166.579 35.415
= 12 Airbnb Tourism 243 6.000.000 56 15.914.617 14.031 4.425.933
= 13 ManoMano Shopping malls 243 6.000.000 56 714.681 24.324
14 Expedia Tourism 232 3.653.474 72 7.177.194 412.032 267.935
15 Decathlon Free time 225 3.869.544 67 1.355.638 25.374 126.171
= 16 Mediaworld Electronics 212 4.759.337 53 1.315.297 119.784 80.989
17 Apple Store Electronics 208 1.200.000 83 29.073 18.364.554
18 shopty Electronics 203 200.000 90 157.268 111 4.146
19 Lastminute.com Tourism 201 748.573 84 188.108 28.915
20 Stileo.it Fashion 201 3.200.000 62 790.822 63.436
= 21 Italo Tourism 195 3.900.000 53 1.202.602 30.637
22 Hotels.com Tourism 192 620.000 81 3.939.190 105.073
23 Ibs.it Publishing 191 3.158.807 58 386.736 14.871
24 Privalia Shopping malls 186 3.363.925 54 8.076.586 7.744 82.541
25 Lottomatica Free time 184 1.922.155 66 80 138
26 Yoox Fashion 184 1.892.515 66 1.576.847 86.875 375.426
27 Groupalia Shopping malls 182 1.028.301 73 211.837 11.822 6.442
28 Volagratis Tourism 182 1.800.000 66 930.258 10.899 32.589
29 Ryanair Tourism 179 2.319.894 60 4.932.316 425.613 580.953
= 30 ePrice Electronics 177 2.024.858 62 206.207 2.502
31 Genertel Insurance 176 1.372.184 67 70.622 18.042
32 Bonprix Fashion 174 1.060.820 69 6.257.563 1.871 280.955
= 33 Wind Free time 172 4.646.373 36 1.378.036 122.268
34 Onlinestore Shopping malls 171 1.160.000 67 31.504
= 35 Meetic Free time 168 3.694.828 43 175.493 1.582 3.232
36 KIKO Makeup Milano Health Beauty 165 181.195 73 4.605.111 75.763 3.681.396
= 37 Easyjet Tourism 163 1.518.693 60 1.678.349 476.959 331.598
38 Giocodigitale Free time 163 1.273.883 62 639
39 Monclick Electronics 162 1.374.571 61 28.672 432
= 40 Feltrinelli Publishing 162 1.596.221 59 569.992 754.786 232.198
= 41 Made.com House 162 1.800.000 57 1.574.631 581.590
= 42 UniEuro Electronics 161 1.622.974 58 846.249 38.329 92.450
= 43 Sisal - MatchPoint Free time 160 1.913.258 55 160 19.902
44 Genialloyd Insurance 158 605.368 66 50.367 5.726
45 iTunes Publishing 158 1.500.000 58 18.138 9.538.193 9.314
= 46 Tim Free time 157 3.453.524 40 2.467.204 482.572 81.428
47 tippest Shopping malls 157 85.000 70 98.249 396 1.367
48 BuyVip Shopping malls 157 1.200.000 60 1.698.309 4.607 4.521
= 49 Bwin Free time 156 1.636.552 56 15.135
= 50 Alitalia Tourism 156 1.297.841 59 1.427.882 152.475 296.545
51 BetFair Free time 154 751.895 63 6.651
= 52 Pixmania Shopping malls 153 1.150.503 59 21.986 1.469
53 Nike Fashion 153 240.000 67 7.944.348 92.924.670
54 Douglas Health Beauty 153 350.000 66 619.309 183.902
= 55 Kiabi Fashion 152 970.000 60 5.406.536 126.577
56 LaRedoute Fashion 152 1.415.956 56 2.999.763 1.004 343.747
57 Safarà  Cucito Electronics 151 0 68 30.859
= 58 Letsbonus Shopping malls 150 739.661 61 561.510 1.661
59 Bottega Verde Health Beauty 149 721.990 61 1.275.029 10.360 181.954
60 Linear Insurance 149 160.859 66 65.409 5.665
61 Quixa Insurance 149 123.194 66 34.377
= 62 Snai Free time 148 1.119.720 57 38.008
63 Best Western Tourism 148 94.286 66 89.213 4.061 3.448
64 Saldiprivati.com Shopping malls 148 1.643.899 52 1.240.075 2.289 16.152
= 65 Opodo Tourism 141 972.315 55 1.168 14.342
66 ConTe.it Insurance 140 120.869 62 47.559
67 Pneus online Auto 138 274.661 60 4.992 225
68 Ollo Store SNC Electronics 138 480.000 58 15.940 1.078
69 Oliviero Fashion 137 122.388 61 57.683 396 1.612
70 Marni Fashion 137 100.000 61 276.959 7.120 1.411.712
71 KLM Royal Dutch Airlines Tourism 137 312.337 59 114.860 2.338.971 1.312.083
72 Europ Assistance Insurance 137 81.158 61 3.126 2.538
73 Moleskine Publishing 136 174.196 60 501.240 51.912 214.609
74 Mediashopping Shopping malls 135 101.711 60 47.305 525 672
75 D-Mail Shopping malls 131 155.620 58 145.362 1.141 15.059
= 76 Tigotà Health Beauty 131 580.000 54 193.961 40.134
77 Home24.it House 130 80.000 58 252.376 121.173
= 78 Milan Store Free time 129 461.960 54 24.678.250 7.086.890
79 Zurich Connect Insurance 129 124.248 57 851.265 61
80 byTecno Electronics 127 150.000 56 42.467 2.540
81 Libreria Universitaria Publishing 127 1.154.843 47 67.650 2.746
82 Diffusione Tessile Fashion 127 252.557 55 139.915 1.578 11.104
83 Vino75 Food & Beverage 126 78.700 56 145.233 16.144
84 Microgame Free time 124 121.426 55 237
85 Air France Tourism 122 123.070 54 7.401.903 4.867 943.542
86 Sediarreda House 122 109.740 54 16.780 581 1.315
= 87 Moby Tourism 120 350.000 51 179.139 3.846
88 TUI Tourism 119 641.824 48 5.868.912
89 Hoepli Publishing 118 799.583 46 108.501 7.308 10.744
90 Negoziodelvino srl Food & Beverage 117 0 53 9.042 383
91 Mysecretcase Srl Health Beauty 117 0 53 6.428 49.397
= 92 Disney Shop Free time 116 400.000 49 2.602.032 358.984
93 ArredaTutto House 116 393.700 49 114.345 203 1.818
94 Eurocali Centri commerciali 116 140.000 51 60.529 2.366
95 Jocando Free time 115 0 52 5.887 9
96 kasa-store House 115 0 52 1.868
97 Robe da Cartoon Shopping malls 113 0 51 24.004
98 reflexmania Electronics 113 0 51 21.713 31
= 99 TicketOne Free time 112 1.871.873 34 1.101.184 143.048 74.711
= 100 Blomming Shopping malls 112 522.511 46 21.476 4.230