Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower 
= 1 Amazon Shopping malls 1547 46.978.113 75 139.000.000 2.795.970
= 2 eBay Shopping malls 1250 50.449.927 72 27.900.000 3.125
3 Booking.com Tourism 457 7.134.625 75 46.200.000 135.710
4 Groupon Shopping malls 350 8.451.406 66 11.300.000 7.482
5 Zalando Fashion 328 6.372.081 79 8.130.000 9.351
= 6 Trenitalia Tourism 323 8.454.258 57 8.940.000 211.015
7 Trivago Tourism 307 5.329.954 82 6.180.000 24.772
8 William Hill Free time 293 7.144.446 62 4.340.000 195
9 eDreams Tourism 286 7.004.202 66 181.000 11.206
= 10 Vodafone Free time 285 8.106.531 55 912.000 382.132
= 11 Tre Free time 275 8.842.099 45 124.000 167.181
12 Apple Store Electronics 244 1.200.000 83 11.200.000 28.152
13 Expedia Tourism 242 3.653.474 72 3.150.000 402.145
14 Decathlon Free time 227 3.869.544 67 500.000 25.415
= 15 Mediaworld Electronics 227 4.759.337 53 4.610.000 120.958
16 Ibs.it Publishing 220 3.158.807 58 9.020.000 14.118
17 Ryanair Tourism 218 2.319.894 60 12.200.000 379.317
18 Yoox Fashion 215 1.892.515 66 9.760.000 87.752
19 iTunes Publishing 209 1.500.000 58 15.700.000 9.308.495
= 20 de caro snc Fashion 208 100.000 35 39.700.000
21 shopty Electronics 204 200.000 90 110.000 111
22 Lastminute.com Tourism 202 748.573 84 160.000
23 Hotels.com Tourism 192 620.000 81 6.400 100.469
24 Privalia Shopping malls 189 3.363.925 54 808.000 7.740
25 Feltrinelli Publishing 189 1.596.221 59 8.170.000 757.795
26 Lottomatica Free time 188 1.922.155 66 1.300.000 2.323
27 Douglas Health Beauty 185 350.000 66 9.860.000
28 Groupalia Shopping malls 185 1.028.301 73 806.000 12.071
= 29 Coop Food & Beverage 183 497.581 24 37.300.000 26.926
30 Volagratis Tourism 183 1.800.000 66 281.000 11.001
= 31 ePrice Electronics 181 2.024.858 62 1.130.000 2.491
= 32 Meetic Free time 177 3.694.828 43 2.710.000 1.595
33 Direct Line Insurance 176 1.154.843 69 223.000
34 Genertel Insurance 176 1.372.184 67 79.700 18.307
35 Onlinestore Shopping malls 175 1.160.000 67 989.000
= 36 Wind Free time 174 4.646.373 36 873.000 122.277
37 Bonprix Fashion 174 1.060.820 69 80.500 1.922
= 38 UniEuro Electronics 173 1.622.974 58 3.940.000 38.090
39 ASOS Fashion 173 0 67 7.460.000
40 KIKO Makeup Milano Health Beauty 168 181.195 73 693.000 76.475
41 Monclick Electronics 166 1.374.571 61 1.030.000 415
= 42 Easyjet Tourism 165 1.518.693 60 690.000 447.160
43 Giocodigitale Free time 163 1.273.883 62 283.000 671
44 VidaXL House 162 120.800 69 2.240.000
= 45 Made.com House 162 1.800.000 57 21.000
= 46 Alitalia Tourism 162 1.297.841 59 1.640.000 143.553
= 47 Sisal - MatchPoint Free time 160 1.913.258 55 236.000 20.017
= 48 Tim Free time 160 3.453.524 40 1.050.000 482.597
= 49 Abordo by Adriaship Free time 159 0 44 19.200.000
50 Genialloyd Insurance 158 605.368 66 75.200 5.449
51 tippest Shopping malls 157 85.000 70 52.600 399
52 BuyVip Shopping malls 157 1.200.000 60 21.600 4.745
= 53 Bwin Free time 157 1.636.552 56 36.200 15.349
54 BetFair Free time 155 751.895 63 237.000 6.625
= 55 Snai Free time 155 1.119.720 57 1.930.000 37.801
= 56 Pixmania Shopping malls 154 1.150.503 59 94.200 1.585
57 Kiabi Fashion 154 970.000 60 476.000
58 Nike Fashion 153 240.000 67 22.700 7.357.219
= 59 Marni Fashion 153 100.000 61 4.880.000 6.877
= 60 LaRedoute Fashion 153 1.415.956 56 210.000 1.061
61 Bottega Verde Health Beauty 152 721.990 61 879.000 10.194
62 Oliviero Fashion 152 122.388 61 4.480.000 440
63 Viaggiare Tourism 151 110.763 67 25.000
64 Safarà  Cucito Electronics 151 0 68 9.340
65 Letsbonus Shopping malls 150 739.661 61 39.500 1.778
66 Linear Insurance 149 160.859 66 36.000 5.753
67 Quixa Insurance 149 123.194 66 159.000
68 Best Western Tourism 149 94.286 66 214.000 4.027
69 Saldiprivati.com Shopping malls 148 1.643.899 52 149.000 2.384
70 Aosom Shopping malls 147 0 66 127.000
71 Stileo.it Fashion 145 0 62 2.290.000
= 72 Milan Store Free time 143 461.960 54 4.560.000 6.667.689
= 73 Opodo Tourism 141 972.315 55 42.100 1.187
74 Zurich Connect Insurance 141 124.248 57 3.760.000 64
75 Moleskine Publishing 140 174.196 60 1.190.000 51.281
76 ConTe.it Insurance 140 120.869 62 3.320
77 Pneus online Auto 139 274.661 60 139.000 233
78 KLM Royal Dutch Airlines Tourism 139 312.337 59 531.000 2.343.445
79 Europ Assistance Insurance 137 81.158 61 222.000 3.087
80 Mediashopping Shopping malls 136 101.711 60 340.000 574
= 81 The Space Cinema Free time 133 560.000 37 12.400.000
82 D-Mail Shopping malls 132 155.620 58 159.000 1.199
83 Libreria Universitaria Publishing 132 1.154.843 47 1.490.000 2.878
84 Futek Shopping malls 131 35.000 59 12.400
85 Home24.it House 130 80.000 58 111.000
86 Diffusione Tessile Fashion 130 252.557 55 1.050.000 1.648
87 Ollo Store SNC Electronics 130 0 58 508.000
88 ManoMano Shopping malls 128 0 56 1.230.000
89 byTecno Electronics 128 150.000 56 304.000
90 Hoepli Publishing 127 799.583 46 3.020.000 7.151
91 Meridiana Tourism 127 744.837 50 348.000
92 Vino75 Food & Beverage 126 78.700 56 132.000
93 Vente-privee.com Shopping malls 125 829.797 49 119.000 1.690
94 Microgame Free time 124 121.426 55 68.600 223
95 Air France Tourism 124 123.070 54 659.000 4.729
96 Sediarreda House 122 109.740 54 68.200 608
= 97 Moby Tourism 120 350.000 51 141.000 3.904
98 Tigotà Health Beauty 120 0 54 177.000
99 Italo Tourism 120 0 53 823.000
100 TUI Tourism 119 641.824 48 103.000