The E-commerce ranking is the ranking of the top 100 online stores in Italy, updated to Maggio 2022
E-commerce in Italy 2022: The change of pace after the Covid Boom
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DownloadThe E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
Latest update: 12 May 2022
Fonte:
| Company | Sector | Relevance | Visitors | Average time | Bounce rate | |
|---|---|---|---|---|---|---|
| 1 | Amazon | Marketplace | 1.000 | 42.478.937 | 12:08 | 43,0% |
| 2 | eBay | Marketplace | 359 | 14.848.210 | 12:32 | 44,0% |
| 3 | Subito.it | Marketplace | 318 | 13.088.275 | 12:45 | 38,0% |
| 4 | Booking.com | Turism | 265 | 10.739.635 | 12:51 | 37,0% |
| 5 | Trenitalia | Turism | 154 | 6.095.666 | 09:00 | 71,0% |
| 6 | Leroy Merlin | Free time | 129 | 4.969.369 | 08:57 | 47,0% |
| 7 | Mediaworld | Electronics | 124 | 4.729.295 | 08:21 | 50,0% |
| 8 | Ikea | House | 118 | 4.471.653 | 10:10 | 40,0% |
| 9 | TicketOne | Free time | 110 | 4.164.330 | 07:20 | 50,0% |
| 10 | Zalando | Fashion | 107 | 3.946.729 | 10:47 | 41,0% |
| 11 | Ibs.it | Publishing | 101 | 3.767.074 | 09:11 | 64,0% |
| 12 | Decathlon | Free time | 97 | 3.582.457 | 08:33 | 43,0% |
| 13 | ManoMano | Marketplace | 96 | 3.631.569 | 09:21 | 77,0% |
| 14 | Ryanair | Turism | 90 | 3.231.991 | 03:21 | 33,0% |
| 15 | UniEuro | Electronics | 86 | 3.120.852 | 07:47 | 60,0% |
| 16 | ePrice | Electronics | 72 | 2.522.201 | 06:47 | 57,0% |
| 17 | The Trainline | Turism | 71 | 2.473.848 | 05:21 | 40,0% |
| 18 | Airbnb | Turism | 70 | 2.378.802 | 10:44 | 56,0% |
| 19 | AliExpress | Marketplace | 68 | 2.378.359 | 11:45 | 45,0% |
| 20 | eDreams | Turism | 57 | 1.853.820 | 07:14 | 42,0% |
| 21 | Efarma | Health and Beauty | 55 | 1.881.052 | 11:00 | 69,0% |
| 22 | JustEat | Food and drink | 52 | 1.647.215 | 10:41 | 52,0% |
| 23 | Shein | Fashion | 51 | 1.526.946 | 20:14 | 32,0% |
| 24 | Euronics | Electronics | 50 | 1.565.874 | 09:07 | 51,0% |
| 25 | Sisal | Free time | 49 | 1.463.614 | 11:30 | 31,0% |
| 26 | Expedia | Turism | 49 | 1.467.142 | 06:50 | 50,0% |
| 27 | Mondadori Store | Publishing | 47 | 1.509.391 | 08:37 | 63,0% |
| 28 | Auto-doc | Cars | 47 | 1.511.114 | 08:16 | 42,0% |
| 29 | Groupon | Marketplace | 46 | 1.371.368 | 08:04 | 48,0% |
| 30 | Feltrinelli | Publishing | 45 | 1.399.885 | 07:30 | 51,0% |
| 31 | Easyjet | Turism | 45 | 1.302.058 | 09:33 | 31,0% |
| 32 | Game Stop | Free time | 45 | 1.293.132 | 09:19 | 42,0% |
| 33 | Viva Ticket | Free time | 44 | 1.288.236 | 04:04 | 25,0% |
| 34 | Volagratis | Turism | 43 | 1.277.010 | 06:45 | 32,0% |
| 35 | Xiaomi | Electronics | 41 | 1.278.265 | 06:57 | 55,0% |
| 36 | Mondo Convenienza | House | 41 | 1.237.465 | 08:52 | 57,0% |
| 37 | Vinted | Fashion | 41 | 1.073.854 | 25:40 | 33,0% |
| 38 | Zara | Fashion | 41 | 1.179.371 | 10:59 | 63,0% |
| 39 | Bet365 | Free time | 41 | 1.020.203 | 48:12 | 38,0% |
| 40 | Snai | Free time | 39 | 1.027.128 | 17:22 | 38,0% |
| 41 | H&M | Fashion | 36 | 925.935 | 07:50 | 40,0% |
| 42 | Adidas | Fashion | 36 | 951.687 | 11:34 | 65,0% |
| 43 | Microsoft | Electronics | 35 | 1.006.667 | 03:36 | 42,0% |
| 44 | Lottomatica | Free time | 34 | 834.798 | 16:45 | 41,0% |
| 45 | The Space Cinema | Free time | 34 | 933.699 | 06:07 | 44,0% |
| 46 | Flixbus | Turism | 34 | 905.794 | 07:01 | 37,0% |
| 47 | Libraccio | Publishing | 33 | 871.374 | 08:44 | 59,0% |
| 48 | Huawei | Electronics | 33 | 895.889 | 07:43 | 60,0% |
| 49 | StrumentiMusicali.net | Free time | 32 | 871.814 | 16:18 | 54,0% |
| 50 | Trivago | Turism | 31 | 803.024 | 06:41 | 59,0% |
| 51 | Douglas | Health and Beauty | 31 | 739.247 | 07:48 | 49,0% |
| 52 | Lego | Free time | 30 | 745.946 | 08:20 | 68,0% |
| 53 | Sephora | Health and Beauty | 30 | 727.667 | 05:08 | 28,0% |
| 54 | OVS | Fashion | 30 | 693.260 | 07:54 | 36,0% |
| 55 | LG | Electronics | 30 | 726.828 | 09:49 | 61,0% |
| 56 | Bonprix | Fashion | 30 | 667.242 | 11:06 | 39,0% |
| 57 | Alibaba | Marketplace | 30 | 714.614 | 05:05 | 63,0% |
| 58 | Notino | Health and Beauty | 30 | 760.720 | 09:19 | 49,0% |
| 59 | Cisalfa Sport | Free time | 30 | 736.623 | 06:55 | 45,0% |
| 60 | Deliveroo | Food and drink | 30 | 630.005 | 15:15 | 51,0% |
| 61 | Yoox | Fashion | 29 | 621.646 | 09:42 | 44,0% |
| 62 | Sony | Electronics | 29 | 652.494 | 09:23 | 62,0% |
| 63 | Lastminute.com | Turism | 28 | 605.758 | 09:35 | 38,0% |
| 64 | Maisons du Monde | House | 28 | 666.954 | 08:18 | 60,0% |
| 65 | Zooplus | Free time | 28 | 690.774 | 07:26 | 54,0% |
| 66 | Hotels.com | Turism | 28 | 612.138 | 09:20 | 64,0% |
| 67 | AgriEuro Srl | Free time | 28 | 668.064 | 17:01 | 66,0% |
| 68 | Arcaplanet | Free time | 27 | 644.494 | 09:50 | 63,0% |
| 69 | Nike | Fashion | 27 | 553.111 | 01:46 | 30,0% |
| 70 | Wish | Marketplace | 27 | 618.050 | 09:02 | 67,0% |
| 71 | Tannico | Food and drink | 26 | 564.216 | 16:10 | 46,0% |
| 72 | Etsy | Marketplace | 26 | 507.332 | 07:07 | 25,0% |
| 73 | Farmae | Health and Beauty | 26 | 581.883 | 13:15 | 53,0% |
| 74 | Shop Apotheke Europe | Health and Beauty | 26 | 669.664 | 11:14 | 57,0% |
| 75 | Panini Shop | Publishing | 26 | 602.473 | 03:17 | 51,0% |
| 76 | Pandora | Fashion | 26 | 541.323 | 08:52 | 51,0% |
| 77 | Escarpe.it | Fashion | 26 | 586.340 | 06:54 | 42,0% |
| 78 | Allianz Direct | Insurance | 26 | 442.081 | 08:57 | 40,0% |
| 79 | Monclick | Electronics | 25 | 527.396 | 07:25 | 52,0% |
| 80 | Costa Crociere | Turism | 25 | 502.518 | 07:29 | 62,0% |
| 81 | Catawiki | Free time | 25 | 528.423 | 12:51 | 50,0% |
| 82 | Intimissimi | Fashion | 25 | 448.641 | 10:55 | 30,0% |
| 83 | Iperceramica | House | 24 | 514.692 | 09:12 | 48,0% |
| 84 | Smartbox | Turism | 24 | 427.050 | 10:28 | 36,0% |
| 85 | Docpeter.it | Health and Beauty | 24 | 552.492 | 13:59 | 72,0% |
| 86 | Farfetch | Fashion | 24 | 463.349 | 13:41 | 61,0% |
| 87 | Prima | Insurance | 24 | 480.067 | 12:52 | 51,0% |
| 88 | MyProtein | Food and drink | 24 | 501.394 | 08:53 | 44,0% |
| 89 | Comet | Electronics | 24 | 497.877 | 04:03 | 42,0% |
| 90 | Farmasave | Health and Beauty | 24 | 547.475 | 06:52 | 70,0% |
| 91 | Ita | Turism | 24 | 459.240 | 08:15 | 41,0% |
| 92 | Philips | Electronics | 24 | 435.770 | 02:54 | 40,0% |
| 93 | Esselunga | Food and drink | 23 | 381.182 | 10:06 | 57,0% |
| 94 | Libreria Universitaria | Publishing | 23 | 514.251 | 15:24 | 79,0% |
| 95 | Meetic | Free time | 23 | 339.031 | 33:06 | 58,0% |
| 96 | ASOS | Fashion | 23 | 396.654 | 02:33 | 19,0% |
| 97 | Stileo.it | Fashion | 23 | 525.372 | 08:54 | 85,0% |
| 98 | Tezenis | Fashion | 23 | 386.189 | 01:09 | 30,0% |
| 99 | Tigotà | Health and Beauty | 23 | 456.951 | 06:27 | 51,0% |
| 100 | MSC Crociere | Turism | 23 | 354.450 | 09:33 | 43,0% |
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