Ranking

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of visits to the site, citations of the brand on other sites, comparators, blogs and forums are taken into consideration.
Regarding social media marketing activities, it shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian accounts.
In this release the number of fans and followers do not enter into the determination of the ranking.
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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FAQ

How is the ranking calculated?
The ranking is calculated based on the following parameters:
· Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Google data)
· On line popularity: quotes of the company name or brand on other sites, price comparison systems, blogs and forums
· Total: Total score is calculated on the basis of the previous two (Visitors and Popularity)
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How are social media activities considered?
The ranking shows the number of registered fans on Facebook and the number of followers on Twitter, referring only Italian account.
In this release the number of fans and followers do not enter into the determination of the ranking.

How often e-commerce is updated rankings?
The e-commerce ranking is updated every month.

Why does my e-commerce site does not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by writing an email

You can send us an email indicating your company and your ecommerce website to be sure to be added to our database.

I believe that the figures relating to my e-commerce site are inaccurate. What can I do?
You can contact us by writing an email by reporting data which is inaccurate.

Will you modify the rankings?
For now the ranking e-commerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.


Pos. Company Sector Total Hits Conversion Rate Index Net popularity  Fan  Follower  Instagram followers
1 Airbnb Tourism 1293 6.000.000 56 250.000.000 16.010.349 14.280 4.517.150
= 2 Trenitalia Tourism 1249 8.454.258 57 63.100.000 153.913 214.159
= 3 Booking.com Tourism 1022 7.134.625 75 160.516
= 4 eDreams Tourism 985 7.004.202 66 1.222.761 11.148 73.820
= 5 Trivago Tourism 825 5.329.954 82 13.413.263 590.711
6 Expedia Tourism 608 3.653.474 72 2.600.000 7.190.166 412.868 276.188
= 7 Italo Tourism 590 3.900.000 53 1.720.000 1.203.705 31.830
8 Ryanair Tourism 522 2.319.894 60 58.700.000 4.936.941 428.399 598.267
9 Volagratis Tourism 370 1.800.000 66 929.894 10.894 32.897
10 Easyjet Tourism 322 1.518.693 60 1.691.227 479.756 339.306
11 Alitalia Tourism 293 1.297.841 59 1.420.735 153.133 308.301
12 Lastminute.com Tourism 288 748.573 84 189.247 29.970
13 Hotels.com Tourism 266 620.000 81 3.947.533 105.442
14 Opodo Tourism 245 972.315 55 1.167 14.624
15 TUI Tourism 190 641.824 48 5.896.756
16 KLM Royal Dutch Airlines Tourism 177 312.337 59 114.859 2.339.148 1.333.768
17 Best Western Tourism 168 94.286 66 89.183 4.062 3.562
18 Moby Tourism 162 350.000 51 179.063 3.847
19 Air France Tourism 143 123.070 54 7.396.602 4.873 960.564
= 20 Air One Tourism 78 520.000 7 1.420.754 1.078
21 Lastminutetour Tourism 8 72.075 0 2