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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy.

2021 Event

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Coop Food and drink26566.14505:4569,0%
2Onlinestore Shopping malls26652.54908:2457,0%
3Deliveroo Food and drink26465.37710:2641,0%
4LaRedoute Fashion27630.94509:2354,0%
5Farmacia Igea Health and Beauty27694.65605:5775,0%
6AgriEuro Srl Free time27596.42310:0449,0%
7QVC Italia Shopping malls27542.38213:1140,0%
8Arcaplanet Free time27622.00806:3758,0%
9H&M Fashion27471.47709:0724,0%
10Tannico Food and drink28673.96806:4360,0%
11Maxi Sport Free time28651.29106:4451,0%
12Kasanova House29771.98006:4351,0%
13ConTe.it Insurance29653.59307:1347,0%
14StrumentiMusicali.net Free time29722.59121:2754,0%
15Kiabi Fashion29699.76408:5749,0%
16Tezenis Fashion29637.64907:2048,0%
17Farfetch Fashion31737.13319:1255,0%
18Calzedonia Fashion31708.55909:1849,0%
19Drezzy Fashion32876.28906:0055,0%
20JuveStore Free time32819.38506:4248,0%
21Stroilli Fashion32780.46107:2251,0%
22Monclick Electronics33861.20607:2467,0%
23Libreria Universitaria Publishing33917.83406:3261,0%
24Cisalfa Sport Free time34906.35507:3853,0%
25Comet Electronics34906.05106:3055,0%
26Saninforma Health and Beauty341.039.25206:4786,0%
27Deporvillage Free time34918.52108:0258,0%
28Lastminute.com Turism35874.35408:0533,0%
29Thun Spa House35910.90608:4251,0%
30Esselunga Food and drink36853.49613:5646,0%
31Xiaomi Electronics361.008.81605:2746,0%
32Lego Free time36956.18707:2051,0%
33Privalia Shopping malls37970.87508:3535,0%
34Eurospin Shopping malls381.101.63005:1858,0%
35Huawei Electronics381.135.53606:1464,0%
36Carrefour Shopping malls381.003.41208:3657,0%
37Douglas Health and Beauty391.057.91107:2356,0%
38Sephora Health and Beauty391.099.09008:2046,0%
39Notino Health and Beauty391.158.64310:2958,0%
40Snai Free time39997.39020:3831,0%
41OVS Fashion391.088.37307:1745,0%
42Hotels.com Turism401.123.33807:2158,0%
43Viva Ticket Free time411.153.01106:5342,0%
44Lottomatica Free time411.069.83818:1825,0%
45The Space Cinema Free time411.259.43606:4050,0%
46Flixbus Turism411.221.45006:2035,0%
47JustEat Food and drink411.120.44713:2944,0%
48Alibaba Shopping malls421.159.70009:5947,0%
49Iperceramica House421.282.00307:5059,0%
50Easyjet Turism421.147.54110:1736,0%
51Alitalia Turism441.311.53208:3353,0%
52Maisons du Monde House441.311.57408:3849,0%
53Adidas Fashion451.316.23108:4450,0%
54ASOS Fashion451.350.96909:1142,0%
55Game Stop Free time461.353.69207:1343,0%
56Bonprix Fashion471.387.60512:4746,0%
57Shop Apotheke Europe Health and Beauty471.578.41406:1370,0%
58Wish Shopping malls491.511.32909:1853,0%
59Yoox Fashion501.501.90509:1337,0%
60Pandora Fashion501.575.48708:1657,0%
61Mondadori Store Publishing511.696.18006:4064,0%
62Farmae Health and Beauty511.659.06008:1056,0%
63Sisal Free time521.565.46615:1934,0%
64Volagratis Turism521.645.80607:1336,0%
65Zara Fashion521.662.13109:5446,0%
66Stileo.it Fashion541.771.87304:5348,0%
67Escarpe.it Fashion551.869.55908:0959,0%
68Mondo Convenienza House561.879.90409:1548,0%
69Feltrinelli Publishing591.987.18807:0555,0%
70La Feltrinelli Free time601.987.18807:0555,0%
71Nike Fashion622.055.47107:2741,0%
72Italo Turism652.160.75007:2225,0%
73Trivago Turism662.244.21508:1446,0%
74Expedia Turism672.228.41909:2453,0%
75Efarma Health and Beauty672.430.97607:1977,0%
76Airbnb Turism692.302.00611:4842,0%
77Groupon Shopping malls742.569.81108:0849,0%
78ePrice Electronics772.698.78607:1748,0%
79Etsy Shopping malls772.706.46012:5550,0%
80eDreams Turism802.857.52207:0046,0%
81Euronics Electronics822.952.10509:5546,0%
82TicketOne Free time853.070.18207:5645,0%
83Ryanair Turism873.056.14010:4333,0%
84Shein Fashion963.566.50015:3964,0%
85Decathlon Free time1033.820.95808:3145,0%
86Apple Store Electronics1305.097.31007:4655,0%
87UniEuro Electronics1385.365.65409:0862,0%
88Trenitalia Turism1395.383.69808:3051,0%
89AliExpress Shopping malls1395.453.02610:3447,0%
90Ibs.it Publishing1405.433.53108:0557,0%
91Leroy Merlin Free time1566.140.07308:2152,0%
92Zalando Fashion1716.751.37909:5846,0%
93Ikea House1777.031.50810:5538,0%
94ManoMano Shopping malls1887.592.91207:5258,0%
95Microsoft Electronics2299.423.37907:5061,0%
96Mediaworld Electronics25010.182.07808:1153,0%
97Subito.it Shopping malls34214.202.51012:1030,0%
98Booking.com Turism35714.761.80412:5337,0%
99eBay Shopping malls56823.974.62208:5135,0%
100Amazon Shopping malls1.00042.700.77912:3441,0%

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