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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy.

2021 Event

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Amazon Shopping malls1.00033.686.39613:210,0%
2eBay Shopping malls57319.026.34009:000,0%
3Subito.it Shopping malls35011.356.53812:240,0%
4Booking.com Turism31710.155.41111:560,0%
5Mediaworld Electronics2618.235.74508:230,0%
6Microsoft Electronics1986.205.43307:130,0%
7ManoMano Shopping malls1946.003.34107:570,0%
8Zalando Fashion1815.477.17109:580,0%
9Trenitalia Turism1664.980.69008:260,0%
10Ikea House1654.981.93110:370,0%
11UniEuro Electronics1564.631.77909:370,0%
12Ibs.it Publishing1554.591.44408:070,0%
13Leroy Merlin Free time1504.453.06208:370,0%
14AliExpress Shopping malls1374.043.83310:180,0%
15Apple Store Electronics1323.885.46907:170,0%
16Decathlon Free time1193.387.92108:330,0%
17TicketOne Free time1032.834.56107:520,0%
18Etsy Shopping malls962.575.95415:510,0%
19Ryanair Turism962.528.02310:060,0%
20Thun House942.538.79008:510,0%
21Groupon Shopping malls922.428.63308:060,0%
22Euronics Electronics902.394.59707:200,0%
23ePrice Electronics892.354.18507:220,0%
24Pandora Fashion892.345.66808:380,0%
25Efarma Health and Beauty862.324.15306:570,0%
26Airbnb Turism832.106.84811:310,0%
27Expedia Turism771.884.61808:220,0%
28Italo Turism731.789.86407:180,0%
29eDreams Turism721.769.92107:470,0%
30Shein Fashion721.735.10115:050,0%
31Mondadori Store Publishing711.802.69907:080,0%
32Feltrinelli Publishing691.708.33706:560,0%
33Escarpe.it Fashion691.756.14808:020,0%
34Notino Health and Beauty671.648.33810:430,0%
35Nike Fashion661.582.81307:070,0%
36Sisal Free time661.509.29118:000,0%
37The Space Cinema Free time661.640.76407:260,0%
38Zara Fashion651.519.61010:010,0%
39Stileo.it Fashion641.554.68805:030,0%
40Trivago Turism631.479.63907:590,0%
41Game Stop Free time621.422.27807:170,0%
42Farmae Health and Beauty621.466.68307:400,0%
43Mondo Convenienza House601.402.00509:320,0%
44Volagratis Turism591.355.69807:080,0%
45Bonprix Fashion571.239.74511:390,0%
46Yoox Fashion571.223.34809:240,0%
47Douglas Health and Beauty571.257.70906:580,0%
48Sephora Health and Beauty571.251.94708:180,0%
49Wish Shopping malls561.222.78208:520,0%
50ASOS Fashion551.192.79209:060,0%
51Stroili Oro Fashion551.176.03208:220,0%
52H&M Fashion551.148.19608:490,0%
53Alibaba Shopping malls531.094.53907:060,0%
54Lego Free time521.069.30507:120,0%
55Shop Apotheke Europe Health and Beauty521.186.23606:470,0%
56Adidas Fashion521.057.87007:530,0%
57Carrefour Shopping malls51995.51507:320,0%
58Flixbus Turism511.094.32006:300,0%
59OVS Fashion511.029.74607:230,0%
60Bet365 Free time50901.18146:120,0%
61Maisons du Monde House501.020.10009:020,0%
62JustEat Food and drink50962.42512:300,0%
63Lottomatica Free time49925.50219:480,0%
64Easyjet Turism49922.12110:060,0%
65Cisalfa Sport Free time491.041.35307:290,0%
66Esselunga Food and drink48871.08812:560,0%
67Hotels.com Turism47876.44206:440,0%
68Kasanova House461.004.29106:510,0%
69Privalia Shopping malls46853.82308:580,0%
70Snai Free time45779.88419:460,0%
71Eurospin Shopping malls45886.36605:250,0%
72Iperceramica House45914.08008:150,0%
73Tannico Food and drink44872.65706:410,0%
74Huawei Electronics44868.65506:220,0%
75Intimissimi Fashion44821.21206:270,0%
76Lastminute.com Turism44807.03407:460,0%
77Tezenis Fashion43750.23906:270,0%
78JuveStore Free time42794.94506:460,0%
79Monclick Electronics42740.33207:560,0%
80Viva Ticket Free time42731.36705:290,0%
81Drezzy Fashion41808.80206:010,0%
82Xiaomi Electronics41767.76805:300,0%
83Deporvillage Free time40694.29308:070,0%
84Comet Electronics40724.90007:270,0%
85Maxi Sport Free time39679.49807:020,0%
86Farfetch Fashion39631.98912:250,0%
87Blue Spirit Fashion38614.37108:240,0%
88Kiabi Fashion37623.29509:120,0%
89Arcaplanet Free time37608.00206:480,0%
90Saninforma Health and Beauty37671.18505:390,0%
91Farmacia Igea Health and Beauty37669.66905:280,0%
92Libreria Universitaria Publishing36628.97405:090,0%
93Bernabei Food and drink36627.03306:550,0%
94Costa Crociere Turism36515.10809:530,0%
95StrumentiMusicali.net Free time36612.94415:590,0%
96QVC Italia Shopping malls36528.62414:120,0%
97Calzedonia Fashion36507.04107:040,0%
98Coop Food and drink35542.62005:300,0%
99Yamamay Fashion35469.82807:280,0%
100Gioia Pura Fashion35557.37611:070,0%

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