E-commerce Ranking in Italy


The E-commerce ranking is the ranking of the top 100 online stores in Italy, updated to Giugno 2022

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy, updated monthly.

Company / SectorSectorRelevanceVisitorsAverage timeBounce rate
1 Amazon Marketplace Marketplace1.00047.101.26911:4645,0%
2 eBay Marketplace Marketplace34015.596.77012:0045,0%
3 Marketplace Marketplace32815.062.47312:1239,0%
4 Turism Turism29413.373.40412:0037,0%
5 Trenitalia Turism Turism1516.674.55108:3172,0%
6 Leroy Merlin Free Time Free Time1345.804.57208:2048,0%
7 Mediaworld Electronics Electronics1245.295.32508:1650,0%
8 TicketOne Free Time Free Time1235.313.21607:5153,0%
9 Ikea House House1084.586.31709:0141,0%
10 Zalando Fashion Fashion1074.439.63111:1942,0%
11 Decathlon Free Time Free Time1054.427.10407:3145,0%
12 ManoMano Marketplace Marketplace964.072.77710:4575,0%
13 Publishing Publishing943.937.07608:0466,0%
14 Samsung Electronics Electronics923.827.58407:0355,0%
15 Ryanair Turism Turism883.579.82603:5334,0%
16 UniEuro Electronics Electronics863.501.51307:1460,0%
17 Airbnb Turism Turism793.150.64010:3258,0%
18 The Trainline Turism Turism712.796.50405:1844,0%
19 ePrice Electronics Electronics672.638.69509:3556,0%
20 AliExpress Marketplace Marketplace652.552.12411:1746,0%
21 eDreams Turism Turism612.326.88006:5642,0%
22 Efarma Health and Beauty Health and Beauty522.000.62207:1672,0%
23 Viva Ticket Free Time Free Time501.784.42605:4024,0%
24 Sisal Free Time Free Time501.759.98911:4534,0%
25 Shein Fashion Fashion501.723.29819:2733,0%
26 Euronics Electronics Electronics491.777.24907:5651,0%
27 JustEat Food and Drink Food and Drink481.689.78311:4052,0%
28 Expedia Turism Turism461.573.35907:5846,0%
29 Auto-doc Cars Cars461.734.45007:2346,0%
30 Mondadori Store Publishing Publishing461.691.82005:5659,0%
31 Feltrinelli Publishing Publishing451.625.06606:3958,0%
32 Groupon Marketplace Marketplace441.505.75106:2649,0%
33 Easyjet Turism Turism411.327.34408:5231,0%
34 HP Electronics Electronics411.398.40308:3560,0%
35 Zara Fashion Fashion411.377.71409:2650,0%
36 Volagratis Turism Turism401.358.39406:0632,0%
37 Game Stop Free Time Free Time401.316.05107:4941,0%
38 Vinted Fashion Fashion401.238.64123:3135,0%
39 H&M Fashion Fashion391.225.69208:1539,0%
40 Mondo Convenienza House House391.329.80310:1457,0%
41 Snai Free Time Free Time381.184.74115:5836,0%
42 The Space Cinema Free Time Free Time371.270.61307:3048,0%
43 Xiaomi Electronics Electronics371.277.94606:4059,0%
44 Bet365 Free Time Free Time361.019.39950:4933,0%
45 Apple Store Electronics Electronics361.163.93202:2242,0%
46 Flixbus Turism Turism361.153.09606:5037,0%
47 Adidas Fashion Fashion341.055.08410:3866,0%
48 Libraccio Publishing Publishing341.061.73609:5660,0%
49 Trivago Turism Turism331.051.08209:5062,0%
50 Lottomatica Free Time Free Time33944.93815:0440,0%
51 Bonprix Fashion Fashion32897.01814:3444,0%
52 Obi House House31947.89308:5550,0%
53 OVS Fashion Fashion31854.89308:0036,0%
54 Costa Crociere Turism Turism31886.59606:2050,0%
55 Turism Turism31834.12611:3133,0%
56 Microsoft Electronics Electronics30920.65602:5941,0%
57 LG Electronics Electronics30860.21208:2953,0%
58 Notino Health and Beauty Health and Beauty30891.80408:1943,0%
59 Huawei Electronics Electronics29888.68008:4860,0%
60 Cisalfa Sport Free Time Free Time29861.34206:3040,0%
61 Lego Free Time Free Time29836.29113:1070,0%
62 Eurobet Free Time Free Time29762.37921:3244,0%
63 Nintendo Electronics Electronics29840.99709:1060,0%
64 Yoox Fashion Fashion28723.83009:5350,0%
65 Free Time Free Time28876.26816:5357,0%
66 Alibaba Marketplace Marketplace28760.18706:2366,0%
67 Pandora Fashion Fashion27723.69408:4644,0%
68 Deliveroo Food and Drink Food and Drink27670.26710:5542,0%
69 Sephora Health and Beauty Health and Beauty27713.29006:4545,0%
70 Sony Electronics Electronics27711.38407:3164,0%
71 Douglas Health and Beauty Health and Beauty26663.51309:0254,0%
72 Farmae Health and Beauty Health and Beauty26718.38310:3948,0%
73 Maisons du Monde House House26715.45810:3465,0%
74 Fashion Fashion26737.07009:0453,0%
75 Trony Electronics Electronics26694.12705:4243,0%
76 Etsy Marketplace Marketplace26605.26205:4123,0%
77 Arcaplanet Free Time Free Time26712.91711:2967,0%
78 Prima Insurance Insurance25689.37010:5552,0%
79 Zooplus Free Time Free Time25699.78309:1856,0%
80 Nespresso Food and Drink Food and Drink25651.76409:0766,0%
81 Wish Marketplace Marketplace25653.55909:2068,0%
82 AgriEuro Srl Free Time Free Time25692.50209:2168,0%
83 About You Fashion Fashion25659.28811:2677,0%
84 MSC Crociere Turism Turism25553.59408:1940,0%
85 Intimissimi Fashion Fashion25571.03308:4339,0%
86 Turism Turism24568.29812:3170,0%
87 Fashion Fashion24691.38309:2985,0%
88 Philips Electronics Electronics24570.67803:2339,0%
89 Ticketmaster Free Time Free Time24648.66106:1656,0%
90 Nike Fashion Fashion24543.00105:5835,0%
91 Smartbox Turism Turism24501.02525:4747,0%
92 Allianz Direct Insurance Insurance23465.51706:4333,0%
93 Stroili Oro Fashion Fashion23532.16808:1050,0%
94 Tannico Food and Drink Food and Drink23549.76112:4452,0%
95 Tigotà Health and Beauty Health and Beauty23580.12603:4952,0%
96 Farmasave Health and Beauty Health and Beauty23638.55606:1371,0%
97 Catawiki Free Time Free Time23535.34413:1246,0%
98 Health and Beauty Health and Beauty23629.43111:0172,0%
99 Monclick Electronics Electronics23545.66111:2965,0%
100 MyProtein Food and Drink Food and Drink23561.83209:0349,0%

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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