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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy, updated to Giugno 2022

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy, updated monthly.


Company / SectorSectorRelevanceVisitorsAverage timeBounce rate
1 Stileo.it Fashion Fashion24691.38309:2985,0%
2 About You Fashion Fashion25659.28811:2677,0%
3 ManoMano Marketplace Marketplace964.072.77710:4575,0%
4 Trenitalia Turism Turism1516.674.55108:3172,0%
5 Efarma Health and Beauty Health and Beauty522.000.62207:1672,0%
6 Docpeter.it Health and Beauty Health and Beauty23629.43111:0172,0%
7 Farmasave Health and Beauty Health and Beauty23638.55606:1371,0%
8 Hotels.com Turism Turism24568.29812:3170,0%
9 Lego Free Time Free Time29836.29113:1070,0%
10 Wish Marketplace Marketplace25653.55909:2068,0%
11 AgriEuro Srl Free Time Free Time25692.50209:2168,0%
12 Arcaplanet Free Time Free Time26712.91711:2967,0%
13 Ibs.it Publishing Publishing943.937.07608:0466,0%
14 Alibaba Marketplace Marketplace28760.18706:2366,0%
15 Adidas Fashion Fashion341.055.08410:3866,0%
16 Nespresso Food and Drink Food and Drink25651.76409:0766,0%
17 Monclick Electronics Electronics23545.66111:2965,0%
18 Maisons du Monde House House26715.45810:3465,0%
19 Sony Electronics Electronics27711.38407:3164,0%
20 Trivago Turism Turism331.051.08209:5062,0%
21 UniEuro Electronics Electronics863.501.51307:1460,0%
22 Huawei Electronics Electronics29888.68008:4860,0%
23 Libraccio Publishing Publishing341.061.73609:5660,0%
24 Nintendo Electronics Electronics29840.99709:1060,0%
25 HP Electronics Electronics411.398.40308:3560,0%
26 Mondadori Store Publishing Publishing461.691.82005:5659,0%
27 Xiaomi Electronics Electronics371.277.94606:4059,0%
28 Feltrinelli Publishing Publishing451.625.06606:3958,0%
29 Airbnb Turism Turism793.150.64010:3258,0%
30 StrumentiMusicali.net Free Time Free Time28876.26816:5357,0%
31 Mondo Convenienza House House391.329.80310:1457,0%
32 ePrice Electronics Electronics672.638.69509:3556,0%
33 Zooplus Free Time Free Time25699.78309:1856,0%
34 Ticketmaster Free Time Free Time24648.66106:1656,0%
35 Samsung Electronics Electronics923.827.58407:0355,0%
36 Douglas Health and Beauty Health and Beauty26663.51309:0254,0%
37 TicketOne Free Time Free Time1235.313.21607:5153,0%
38 Escarpe.it Fashion Fashion26737.07009:0453,0%
39 LG Electronics Electronics30860.21208:2953,0%
40 Tannico Food and Drink Food and Drink23549.76112:4452,0%
41 Tigotà Health and Beauty Health and Beauty23580.12603:4952,0%
42 Prima Insurance Insurance25689.37010:5552,0%
43 JustEat Food and Drink Food and Drink481.689.78311:4052,0%
44 Euronics Electronics Electronics491.777.24907:5651,0%
45 Mediaworld Electronics Electronics1245.295.32508:1650,0%
46 Yoox Fashion Fashion28723.83009:5350,0%
47 Zara Fashion Fashion411.377.71409:2650,0%
48 Stroili Oro Fashion Fashion23532.16808:1050,0%
49 Costa Crociere Turism Turism31886.59606:2050,0%
50 Obi House House31947.89308:5550,0%
51 Groupon Marketplace Marketplace441.505.75106:2649,0%
52 MyProtein Food and Drink Food and Drink23561.83209:0349,0%
53 The Space Cinema Free Time Free Time371.270.61307:3048,0%
54 Farmae Health and Beauty Health and Beauty26718.38310:3948,0%
55 Leroy Merlin Free Time Free Time1345.804.57208:2048,0%
56 Smartbox Turism Turism24501.02525:4747,0%
57 Expedia Turism Turism461.573.35907:5846,0%
58 AliExpress Marketplace Marketplace652.552.12411:1746,0%
59 Catawiki Free Time Free Time23535.34413:1246,0%
60 Auto-doc Cars Cars461.734.45007:2346,0%
61 eBay Marketplace Marketplace34015.596.77012:0045,0%
62 Amazon Marketplace Marketplace1.00047.101.26911:4645,0%
63 Decathlon Free Time Free Time1054.427.10407:3145,0%
64 Sephora Health and Beauty Health and Beauty27713.29006:4545,0%
65 Bonprix Fashion Fashion32897.01814:3444,0%
66 Pandora Fashion Fashion27723.69408:4644,0%
67 The Trainline Turism Turism712.796.50405:1844,0%
68 Eurobet Free Time Free Time29762.37921:3244,0%
69 Notino Health and Beauty Health and Beauty30891.80408:1943,0%
70 Trony Electronics Electronics26694.12705:4243,0%
71 Apple Store Electronics Electronics361.163.93202:2242,0%
72 eDreams Turism Turism612.326.88006:5642,0%
73 Zalando Fashion Fashion1074.439.63111:1942,0%
74 Deliveroo Food and Drink Food and Drink27670.26710:5542,0%
75 Ikea House House1084.586.31709:0141,0%
76 Microsoft Electronics Electronics30920.65602:5941,0%
77 Game Stop Free Time Free Time401.316.05107:4941,0%
78 Lottomatica Free Time Free Time33944.93815:0440,0%
79 Cisalfa Sport Free Time Free Time29861.34206:3040,0%
80 MSC Crociere Turism Turism25553.59408:1940,0%
81 Subito.it Marketplace Marketplace32815.062.47312:1239,0%
82 H&M Fashion Fashion391.225.69208:1539,0%
83 Intimissimi Fashion Fashion25571.03308:4339,0%
84 Philips Electronics Electronics24570.67803:2339,0%
85 Booking.com Turism Turism29413.373.40412:0037,0%
86 Flixbus Turism Turism361.153.09606:5037,0%
87 Snai Free Time Free Time381.184.74115:5836,0%
88 OVS Fashion Fashion31854.89308:0036,0%
89 Nike Fashion Fashion24543.00105:5835,0%
90 Vinted Fashion Fashion401.238.64123:3135,0%
91 Sisal Free Time Free Time501.759.98911:4534,0%
92 Ryanair Turism Turism883.579.82603:5334,0%
93 Allianz Direct Insurance Insurance23465.51706:4333,0%
94 Lastminute.com Turism Turism31834.12611:3133,0%
95 Shein Fashion Fashion501.723.29819:2733,0%
96 Bet365 Free Time Free Time361.019.39950:4933,0%
97 Volagratis Turism Turism401.358.39406:0632,0%
98 Easyjet Turism Turism411.327.34408:5231,0%
99 Viva Ticket Free Time Free Time501.784.42605:4024,0%
100 Etsy Marketplace Marketplace26605.26205:4123,0%


The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.



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