E-commerce Ranking in Italy


The E-commerce ranking is the ranking of the top 100 online stores in Italy, updated to Giugno 2022

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy, updated monthly.

Company / SectorSectorRelevanceVisitorsAverage timeBounce rate
1 Apple Store Electronics Electronics361.163.93202:2242,0%
2 Microsoft Electronics Electronics30920.65602:5941,0%
3 Philips Electronics Electronics24570.67803:2339,0%
4 Tigotà Health and Beauty Health and Beauty23580.12603:4952,0%
5 Ryanair Turism Turism883.579.82603:5334,0%
6 The Trainline Turism Turism712.796.50405:1844,0%
7 Viva Ticket Free Time Free Time501.784.42605:4024,0%
8 Etsy Marketplace Marketplace26605.26205:4123,0%
9 Trony Electronics Electronics26694.12705:4243,0%
10 Mondadori Store Publishing Publishing461.691.82005:5659,0%
11 Nike Fashion Fashion24543.00105:5835,0%
12 Volagratis Turism Turism401.358.39406:0632,0%
13 Farmasave Health and Beauty Health and Beauty23638.55606:1371,0%
14 Ticketmaster Free Time Free Time24648.66106:1656,0%
15 Costa Crociere Turism Turism31886.59606:2050,0%
16 Alibaba Marketplace Marketplace28760.18706:2366,0%
17 Groupon Marketplace Marketplace441.505.75106:2649,0%
18 Cisalfa Sport Free Time Free Time29861.34206:3040,0%
19 Feltrinelli Publishing Publishing451.625.06606:3958,0%
20 Xiaomi Electronics Electronics371.277.94606:4059,0%
21 Allianz Direct Insurance Insurance23465.51706:4333,0%
22 Sephora Health and Beauty Health and Beauty27713.29006:4545,0%
23 Flixbus Turism Turism361.153.09606:5037,0%
24 eDreams Turism Turism612.326.88006:5642,0%
25 Samsung Electronics Electronics923.827.58407:0355,0%
26 UniEuro Electronics Electronics863.501.51307:1460,0%
27 Efarma Health and Beauty Health and Beauty522.000.62207:1672,0%
28 Auto-doc Cars Cars461.734.45007:2346,0%
29 The Space Cinema Free Time Free Time371.270.61307:3048,0%
30 Decathlon Free Time Free Time1054.427.10407:3145,0%
31 Sony Electronics Electronics27711.38407:3164,0%
32 Game Stop Free Time Free Time401.316.05107:4941,0%
33 TicketOne Free Time Free Time1235.313.21607:5153,0%
34 Euronics Electronics Electronics491.777.24907:5651,0%
35 Expedia Turism Turism461.573.35907:5846,0%
36 OVS Fashion Fashion31854.89308:0036,0%
37 Publishing Publishing943.937.07608:0466,0%
38 Stroili Oro Fashion Fashion23532.16808:1050,0%
39 H&M Fashion Fashion391.225.69208:1539,0%
40 Mediaworld Electronics Electronics1245.295.32508:1650,0%
41 Notino Health and Beauty Health and Beauty30891.80408:1943,0%
42 MSC Crociere Turism Turism25553.59408:1940,0%
43 Leroy Merlin Free Time Free Time1345.804.57208:2048,0%
44 LG Electronics Electronics30860.21208:2953,0%
45 Trenitalia Turism Turism1516.674.55108:3172,0%
46 HP Electronics Electronics411.398.40308:3560,0%
47 Intimissimi Fashion Fashion25571.03308:4339,0%
48 Pandora Fashion Fashion27723.69408:4644,0%
49 Huawei Electronics Electronics29888.68008:4860,0%
50 Easyjet Turism Turism411.327.34408:5231,0%
51 Obi House House31947.89308:5550,0%
52 Ikea House House1084.586.31709:0141,0%
53 Douglas Health and Beauty Health and Beauty26663.51309:0254,0%
54 MyProtein Food and Drink Food and Drink23561.83209:0349,0%
55 Fashion Fashion26737.07009:0453,0%
56 Nespresso Food and Drink Food and Drink25651.76409:0766,0%
57 Nintendo Electronics Electronics29840.99709:1060,0%
58 Zooplus Free Time Free Time25699.78309:1856,0%
59 Wish Marketplace Marketplace25653.55909:2068,0%
60 AgriEuro Srl Free Time Free Time25692.50209:2168,0%
61 Zara Fashion Fashion411.377.71409:2650,0%
62 Fashion Fashion24691.38309:2985,0%
63 ePrice Electronics Electronics672.638.69509:3556,0%
64 Trivago Turism Turism331.051.08209:5062,0%
65 Yoox Fashion Fashion28723.83009:5350,0%
66 Libraccio Publishing Publishing341.061.73609:5660,0%
67 Mondo Convenienza House House391.329.80310:1457,0%
68 Airbnb Turism Turism793.150.64010:3258,0%
69 Maisons du Monde House House26715.45810:3465,0%
70 Adidas Fashion Fashion341.055.08410:3866,0%
71 Farmae Health and Beauty Health and Beauty26718.38310:3948,0%
72 ManoMano Marketplace Marketplace964.072.77710:4575,0%
73 Prima Insurance Insurance25689.37010:5552,0%
74 Deliveroo Food and Drink Food and Drink27670.26710:5542,0%
75 Health and Beauty Health and Beauty23629.43111:0172,0%
76 AliExpress Marketplace Marketplace652.552.12411:1746,0%
77 Zalando Fashion Fashion1074.439.63111:1942,0%
78 About You Fashion Fashion25659.28811:2677,0%
79 Monclick Electronics Electronics23545.66111:2965,0%
80 Arcaplanet Free Time Free Time26712.91711:2967,0%
81 Turism Turism31834.12611:3133,0%
82 JustEat Food and Drink Food and Drink481.689.78311:4052,0%
83 Sisal Free Time Free Time501.759.98911:4534,0%
84 Amazon Marketplace Marketplace1.00047.101.26911:4645,0%
85 eBay Marketplace Marketplace34015.596.77012:0045,0%
86 Turism Turism29413.373.40412:0037,0%
87 Marketplace Marketplace32815.062.47312:1239,0%
88 Turism Turism24568.29812:3170,0%
89 Tannico Food and Drink Food and Drink23549.76112:4452,0%
90 Lego Free Time Free Time29836.29113:1070,0%
91 Catawiki Free Time Free Time23535.34413:1246,0%
92 Bonprix Fashion Fashion32897.01814:3444,0%
93 Lottomatica Free Time Free Time33944.93815:0440,0%
94 Snai Free Time Free Time381.184.74115:5836,0%
95 Free Time Free Time28876.26816:5357,0%
96 Shein Fashion Fashion501.723.29819:2733,0%
97 Eurobet Free Time Free Time29762.37921:3244,0%
98 Vinted Fashion Fashion401.238.64123:3135,0%
99 Smartbox Turism Turism24501.02525:4747,0%
100 Bet365 Free Time Free Time361.019.39950:4933,0%

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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