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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy.

2021 Event

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Stileo.it Fashion641.554.68805:030,0%
2Libreria Universitaria Publishing36628.97405:090,0%
3Eurospin Shopping malls45886.36605:250,0%
4Farmacia Igea Health and Beauty37669.66905:280,0%
5Viva Ticket Free time42731.36705:290,0%
6Coop Food and drink35542.62005:300,0%
7Xiaomi Electronics41767.76805:300,0%
8Saninforma Health and Beauty37671.18505:390,0%
9Drezzy Fashion41808.80206:010,0%
10Huawei Electronics44868.65506:220,0%
11Tezenis Fashion43750.23906:270,0%
12Intimissimi Fashion44821.21206:270,0%
13Flixbus Turism511.094.32006:300,0%
14Tannico Food and drink44872.65706:410,0%
15Hotels.com Turism47876.44206:440,0%
16JuveStore Free time42794.94506:460,0%
17Shop Apotheke Europe Health and Beauty521.186.23606:470,0%
18Arcaplanet Free time37608.00206:480,0%
19Kasanova House461.004.29106:510,0%
20Bernabei Food and drink36627.03306:550,0%
21Feltrinelli Publishing691.708.33706:560,0%
22Efarma Health and Beauty862.324.15306:570,0%
23Douglas Health and Beauty571.257.70906:580,0%
24Maxi Sport Free time39679.49807:020,0%
25Calzedonia Fashion36507.04107:040,0%
26Alibaba Shopping malls531.094.53907:060,0%
27Nike Fashion661.582.81307:070,0%
28Mondadori Store Publishing711.802.69907:080,0%
29Volagratis Turism591.355.69807:080,0%
30Lego Free time521.069.30507:120,0%
31Microsoft Electronics1986.205.43307:130,0%
32Apple Store Electronics1323.885.46907:170,0%
33Game Stop Free time621.422.27807:170,0%
34Italo Turism731.789.86407:180,0%
35Euronics Electronics902.394.59707:200,0%
36ePrice Electronics892.354.18507:220,0%
37OVS Fashion511.029.74607:230,0%
38The Space Cinema Free time661.640.76407:260,0%
39Comet Electronics40724.90007:270,0%
40Yamamay Fashion35469.82807:280,0%
41Cisalfa Sport Free time491.041.35307:290,0%
42Carrefour Shopping malls51995.51507:320,0%
43Farmae Health and Beauty621.466.68307:400,0%
44Lastminute.com Turism44807.03407:460,0%
45eDreams Turism721.769.92107:470,0%
46TicketOne Free time1032.834.56107:520,0%
47Adidas Fashion521.057.87007:530,0%
48Monclick Electronics42740.33207:560,0%
49ManoMano Shopping malls1946.003.34107:570,0%
50Trivago Turism631.479.63907:590,0%
51Escarpe.it Fashion691.756.14808:020,0%
52Groupon Shopping malls922.428.63308:060,0%
53Ibs.it Publishing1554.591.44408:070,0%
54Deporvillage Free time40694.29308:070,0%
55Iperceramica House45914.08008:150,0%
56Sephora Health and Beauty571.251.94708:180,0%
57Expedia Turism771.884.61808:220,0%
58Stroili Oro Fashion551.176.03208:220,0%
59Mediaworld Electronics2618.235.74508:230,0%
60Blue Spirit Fashion38614.37108:240,0%
61Trenitalia Turism1664.980.69008:260,0%
62Decathlon Free time1193.387.92108:330,0%
63Leroy Merlin Free time1504.453.06208:370,0%
64Pandora Fashion892.345.66808:380,0%
65H&M Fashion551.148.19608:490,0%
66Thun House942.538.79008:510,0%
67Wish Shopping malls561.222.78208:520,0%
68Privalia Shopping malls46853.82308:580,0%
69eBay Shopping malls57319.026.34009:000,0%
70Maisons du Monde House501.020.10009:020,0%
71ASOS Fashion551.192.79209:060,0%
72Kiabi Fashion37623.29509:120,0%
73Yoox Fashion571.223.34809:240,0%
74Mondo Convenienza House601.402.00509:320,0%
75UniEuro Electronics1564.631.77909:370,0%
76Costa Crociere Turism36515.10809:530,0%
77Zalando Fashion1815.477.17109:580,0%
78Zara Fashion651.519.61010:010,0%
79Ryanair Turism962.528.02310:060,0%
80Easyjet Turism49922.12110:060,0%
81AliExpress Shopping malls1374.043.83310:180,0%
82Ikea House1654.981.93110:370,0%
83Notino Health and Beauty671.648.33810:430,0%
84Gioia Pura Fashion35557.37611:070,0%
85Airbnb Turism832.106.84811:310,0%
86Bonprix Fashion571.239.74511:390,0%
87Booking.com Turism31710.155.41111:560,0%
88Subito.it Shopping malls35011.356.53812:240,0%
89Farfetch Fashion39631.98912:250,0%
90JustEat Food and drink50962.42512:300,0%
91Esselunga Food and drink48871.08812:560,0%
92Amazon Shopping malls1.00033.686.39613:210,0%
93QVC Italia Shopping malls36528.62414:120,0%
94Shein Fashion721.735.10115:050,0%
95Etsy Shopping malls962.575.95415:510,0%
96StrumentiMusicali.net Free time36612.94415:590,0%
97Sisal Free time661.509.29118:000,0%
98Snai Free time45779.88419:460,0%
99Lottomatica Free time49925.50219:480,0%
100Bet365 Free time50901.18146:120,0%

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