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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy.

2021 Event

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1StrumentiMusicali.net Free time29722.59121:2754,0%
2Snai Free time39997.39020:3831,0%
3Farfetch Fashion31737.13319:1255,0%
4Lottomatica Free time411.069.83818:1825,0%
5Shein Fashion963.566.50015:3964,0%
6Sisal Free time521.565.46615:1934,0%
7Esselunga Food and drink36853.49613:5646,0%
8JustEat Food and drink411.120.44713:2944,0%
9QVC Italia Shopping malls27542.38213:1140,0%
10Etsy Shopping malls772.706.46012:5550,0%
11Booking.com Turism35714.761.80412:5337,0%
12Bonprix Fashion471.387.60512:4746,0%
13Amazon Shopping malls1.00042.700.77912:3441,0%
14Subito.it Shopping malls34214.202.51012:1030,0%
15Airbnb Turism692.302.00611:4842,0%
16Ikea House1777.031.50810:5538,0%
17Ryanair Turism873.056.14010:4333,0%
18AliExpress Shopping malls1395.453.02610:3447,0%
19Notino Health and Beauty391.158.64310:2958,0%
20Deliveroo Food and drink26465.37710:2641,0%
21Easyjet Turism421.147.54110:1736,0%
22AgriEuro Srl Free time27596.42310:0449,0%
23Alibaba Shopping malls421.159.70009:5947,0%
24Zalando Fashion1716.751.37909:5846,0%
25Euronics Electronics822.952.10509:5546,0%
26Zara Fashion521.662.13109:5446,0%
27Expedia Turism672.228.41909:2453,0%
28LaRedoute Fashion27630.94509:2354,0%
29Wish Shopping malls491.511.32909:1853,0%
30Calzedonia Fashion31708.55909:1849,0%
31Mondo Convenienza House561.879.90409:1548,0%
32Yoox Fashion501.501.90509:1337,0%
33ASOS Fashion451.350.96909:1142,0%
34UniEuro Electronics1385.365.65409:0862,0%
35H&M Fashion27471.47709:0724,0%
36Kiabi Fashion29699.76408:5749,0%
37eBay Shopping malls56823.974.62208:5135,0%
38Adidas Fashion451.316.23108:4450,0%
39Thun Spa House35910.90608:4251,0%
40Maisons du Monde House441.311.57408:3849,0%
41Carrefour Shopping malls381.003.41208:3657,0%
42Privalia Shopping malls37970.87508:3535,0%
43Alitalia Turism441.311.53208:3353,0%
44Decathlon Free time1033.820.95808:3145,0%
45Trenitalia Turism1395.383.69808:3051,0%
46Onlinestore Shopping malls26652.54908:2457,0%
47Leroy Merlin Free time1566.140.07308:2152,0%
48Sephora Health and Beauty391.099.09008:2046,0%
49Pandora Fashion501.575.48708:1657,0%
50Trivago Turism662.244.21508:1446,0%
51Mediaworld Electronics25010.182.07808:1153,0%
52Farmae Health and Beauty511.659.06008:1056,0%
53Escarpe.it Fashion551.869.55908:0959,0%
54Groupon Shopping malls742.569.81108:0849,0%
55Ibs.it Publishing1405.433.53108:0557,0%
56Lastminute.com Turism35874.35408:0533,0%
57Deporvillage Free time34918.52108:0258,0%
58TicketOne Free time853.070.18207:5645,0%
59ManoMano Shopping malls1887.592.91207:5258,0%
60Iperceramica House421.282.00307:5059,0%
61Microsoft Electronics2299.423.37907:5061,0%
62Apple Store Electronics1305.097.31007:4655,0%
63Cisalfa Sport Free time34906.35507:3853,0%
64Nike Fashion622.055.47107:2741,0%
65Monclick Electronics33861.20607:2467,0%
66Douglas Health and Beauty391.057.91107:2356,0%
67Italo Turism652.160.75007:2225,0%
68Stroilli Fashion32780.46107:2251,0%
69Hotels.com Turism401.123.33807:2158,0%
70Tezenis Fashion29637.64907:2048,0%
71Lego Free time36956.18707:2051,0%
72Efarma Health and Beauty672.430.97607:1977,0%
73ePrice Electronics772.698.78607:1748,0%
74OVS Fashion391.088.37307:1745,0%
75Volagratis Turism521.645.80607:1336,0%
76ConTe.it Insurance29653.59307:1347,0%
77Game Stop Free time461.353.69207:1343,0%
78Feltrinelli Publishing591.987.18807:0555,0%
79La Feltrinelli Free time601.987.18807:0555,0%
80eDreams Turism802.857.52207:0046,0%
81Viva Ticket Free time411.153.01106:5342,0%
82Saninforma Health and Beauty341.039.25206:4786,0%
83Maxi Sport Free time28651.29106:4451,0%
84Kasanova House29771.98006:4351,0%
85Tannico Food and drink28673.96806:4360,0%
86JuveStore Free time32819.38506:4248,0%
87Mondadori Store Publishing511.696.18006:4064,0%
88The Space Cinema Free time411.259.43606:4050,0%
89Arcaplanet Free time27622.00806:3758,0%
90Libreria Universitaria Publishing33917.83406:3261,0%
91Comet Electronics34906.05106:3055,0%
92Flixbus Turism411.221.45006:2035,0%
93Huawei Electronics381.135.53606:1464,0%
94Shop Apotheke Europe Health and Beauty471.578.41406:1370,0%
95Drezzy Fashion32876.28906:0055,0%
96Farmacia Igea Health and Beauty27694.65605:5775,0%
97Coop Food and drink26566.14505:4569,0%
98Xiaomi Electronics361.008.81605:2746,0%
99Eurospin Shopping malls381.101.63005:1858,0%
100Stileo.it Fashion541.771.87304:5348,0%

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