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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy.

2021 Event

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Amazon Shopping malls1.00042.700.77912:3441,0%
2eBay Shopping malls56823.974.62208:5135,0%
3Booking.com Turism35714.761.80412:5337,0%
4Subito.it Shopping malls34214.202.51012:1030,0%
5Mediaworld Electronics25010.182.07808:1153,0%
6Microsoft Electronics2299.423.37907:5061,0%
7ManoMano Shopping malls1887.592.91207:5258,0%
8Ikea House1777.031.50810:5538,0%
9Zalando Fashion1716.751.37909:5846,0%
10Leroy Merlin Free time1566.140.07308:2152,0%
11AliExpress Shopping malls1395.453.02610:3447,0%
12Ibs.it Publishing1405.433.53108:0557,0%
13Trenitalia Turism1395.383.69808:3051,0%
14UniEuro Electronics1385.365.65409:0862,0%
15Apple Store Electronics1305.097.31007:4655,0%
16Decathlon Free time1033.820.95808:3145,0%
17Shein Fashion963.566.50015:3964,0%
18TicketOne Free time853.070.18207:5645,0%
19Ryanair Turism873.056.14010:4333,0%
20Euronics Electronics822.952.10509:5546,0%
21eDreams Turism802.857.52207:0046,0%
22Etsy Shopping malls772.706.46012:5550,0%
23ePrice Electronics772.698.78607:1748,0%
24Groupon Shopping malls742.569.81108:0849,0%
25Efarma Health and Beauty672.430.97607:1977,0%
26Airbnb Turism692.302.00611:4842,0%
27Trivago Turism662.244.21508:1446,0%
28Expedia Turism672.228.41909:2453,0%
29Italo Turism652.160.75007:2225,0%
30Nike Fashion622.055.47107:2741,0%
31Feltrinelli Publishing591.987.18807:0555,0%
32La Feltrinelli Free time601.987.18807:0555,0%
33Mondo Convenienza House561.879.90409:1548,0%
34Escarpe.it Fashion551.869.55908:0959,0%
35Stileo.it Fashion541.771.87304:5348,0%
36Mondadori Store Publishing511.696.18006:4064,0%
37Zara Fashion521.662.13109:5446,0%
38Farmae Health and Beauty511.659.06008:1056,0%
39Volagratis Turism521.645.80607:1336,0%
40Shop Apotheke Europe Health and Beauty471.578.41406:1370,0%
41Pandora Fashion501.575.48708:1657,0%
42Sisal Free time521.565.46615:1934,0%
43Wish Shopping malls491.511.32909:1853,0%
44Yoox Fashion501.501.90509:1337,0%
45Bonprix Fashion471.387.60512:4746,0%
46Game Stop Free time461.353.69207:1343,0%
47ASOS Fashion451.350.96909:1142,0%
48Adidas Fashion451.316.23108:4450,0%
49Maisons du Monde House441.311.57408:3849,0%
50Alitalia Turism441.311.53208:3353,0%
51Iperceramica House421.282.00307:5059,0%
52The Space Cinema Free time411.259.43606:4050,0%
53Flixbus Turism411.221.45006:2035,0%
54Alibaba Shopping malls421.159.70009:5947,0%
55Notino Health and Beauty391.158.64310:2958,0%
56Viva Ticket Free time411.153.01106:5342,0%
57Easyjet Turism421.147.54110:1736,0%
58Huawei Electronics381.135.53606:1464,0%
59Hotels.com Turism401.123.33807:2158,0%
60JustEat Food and drink411.120.44713:2944,0%
61Eurospin Shopping malls381.101.63005:1858,0%
62Sephora Health and Beauty391.099.09008:2046,0%
63OVS Fashion391.088.37307:1745,0%
64Lottomatica Free time411.069.83818:1825,0%
65Douglas Health and Beauty391.057.91107:2356,0%
66Saninforma Health and Beauty341.039.25206:4786,0%
67Xiaomi Electronics361.008.81605:2746,0%
68Carrefour Shopping malls381.003.41208:3657,0%
69Snai Free time39997.39020:3831,0%
70Privalia Shopping malls37970.87508:3535,0%
71Lego Free time36956.18707:2051,0%
72Deporvillage Free time34918.52108:0258,0%
73Libreria Universitaria Publishing33917.83406:3261,0%
74Thun Spa House35910.90608:4251,0%
75Cisalfa Sport Free time34906.35507:3853,0%
76Comet Electronics34906.05106:3055,0%
77Drezzy Fashion32876.28906:0055,0%
78Lastminute.com Turism35874.35408:0533,0%
79Monclick Electronics33861.20607:2467,0%
80Esselunga Food and drink36853.49613:5646,0%
81JuveStore Free time32819.38506:4248,0%
82Stroilli Fashion32780.46107:2251,0%
83Kasanova House29771.98006:4351,0%
84Farfetch Fashion31737.13319:1255,0%
85StrumentiMusicali.net Free time29722.59121:2754,0%
86Calzedonia Fashion31708.55909:1849,0%
87Kiabi Fashion29699.76408:5749,0%
88Farmacia Igea Health and Beauty27694.65605:5775,0%
89Tannico Food and drink28673.96806:4360,0%
90ConTe.it Insurance29653.59307:1347,0%
91Onlinestore Shopping malls26652.54908:2457,0%
92Maxi Sport Free time28651.29106:4451,0%
93Tezenis Fashion29637.64907:2048,0%
94LaRedoute Fashion27630.94509:2354,0%
95Arcaplanet Free time27622.00806:3758,0%
96AgriEuro Srl Free time27596.42310:0449,0%
97Coop Food and drink26566.14505:4569,0%
98QVC Italia Shopping malls27542.38213:1140,0%
99H&M Fashion27471.47709:0724,0%
100Deliveroo Food and drink26465.37710:2641,0%

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