E-commerce Ranking in Italy


The E-commerce ranking is the ranking of the top 100 online stores in Italy, updated to Giugno 2022

The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy, updated monthly.

Company / SectorSectorRelevanceVisitorsAverage timeBounce rate
1 Amazon Marketplace Marketplace1.00047.101.26911:4645,0%
2 eBay Marketplace Marketplace34015.596.77012:0045,0%
3 Marketplace Marketplace32815.062.47312:1239,0%
4 Turism Turism29413.373.40412:0037,0%
5 Trenitalia Turism Turism1516.674.55108:3172,0%
6 Leroy Merlin Free Time Free Time1345.804.57208:2048,0%
7 TicketOne Free Time Free Time1235.313.21607:5153,0%
8 Mediaworld Electronics Electronics1245.295.32508:1650,0%
9 Ikea House House1084.586.31709:0141,0%
10 Zalando Fashion Fashion1074.439.63111:1942,0%
11 Decathlon Free Time Free Time1054.427.10407:3145,0%
12 ManoMano Marketplace Marketplace964.072.77710:4575,0%
13 Publishing Publishing943.937.07608:0466,0%
14 Samsung Electronics Electronics923.827.58407:0355,0%
15 Ryanair Turism Turism883.579.82603:5334,0%
16 UniEuro Electronics Electronics863.501.51307:1460,0%
17 Airbnb Turism Turism793.150.64010:3258,0%
18 The Trainline Turism Turism712.796.50405:1844,0%
19 ePrice Electronics Electronics672.638.69509:3556,0%
20 AliExpress Marketplace Marketplace652.552.12411:1746,0%
21 eDreams Turism Turism612.326.88006:5642,0%
22 Efarma Health and Beauty Health and Beauty522.000.62207:1672,0%
23 Viva Ticket Free Time Free Time501.784.42605:4024,0%
24 Euronics Electronics Electronics491.777.24907:5651,0%
25 Sisal Free Time Free Time501.759.98911:4534,0%
26 Auto-doc Cars Cars461.734.45007:2346,0%
27 Shein Fashion Fashion501.723.29819:2733,0%
28 Mondadori Store Publishing Publishing461.691.82005:5659,0%
29 JustEat Food and Drink Food and Drink481.689.78311:4052,0%
30 Feltrinelli Publishing Publishing451.625.06606:3958,0%
31 Expedia Turism Turism461.573.35907:5846,0%
32 Groupon Marketplace Marketplace441.505.75106:2649,0%
33 HP Electronics Electronics411.398.40308:3560,0%
34 Zara Fashion Fashion411.377.71409:2650,0%
35 Volagratis Turism Turism401.358.39406:0632,0%
36 Mondo Convenienza House House391.329.80310:1457,0%
37 Easyjet Turism Turism411.327.34408:5231,0%
38 Game Stop Free Time Free Time401.316.05107:4941,0%
39 Xiaomi Electronics Electronics371.277.94606:4059,0%
40 The Space Cinema Free Time Free Time371.270.61307:3048,0%
41 Vinted Fashion Fashion401.238.64123:3135,0%
42 H&M Fashion Fashion391.225.69208:1539,0%
43 Snai Free Time Free Time381.184.74115:5836,0%
44 Apple Store Electronics Electronics361.163.93202:2242,0%
45 Flixbus Turism Turism361.153.09606:5037,0%
46 Libraccio Publishing Publishing341.061.73609:5660,0%
47 Adidas Fashion Fashion341.055.08410:3866,0%
48 Trivago Turism Turism331.051.08209:5062,0%
49 Bet365 Free Time Free Time361.019.39950:4933,0%
50 Obi House House31947.89308:5550,0%
51 Lottomatica Free Time Free Time33944.93815:0440,0%
52 Microsoft Electronics Electronics30920.65602:5941,0%
53 Bonprix Fashion Fashion32897.01814:3444,0%
54 Notino Health and Beauty Health and Beauty30891.80408:1943,0%
55 Huawei Electronics Electronics29888.68008:4860,0%
56 Costa Crociere Turism Turism31886.59606:2050,0%
57 Free Time Free Time28876.26816:5357,0%
58 Cisalfa Sport Free Time Free Time29861.34206:3040,0%
59 LG Electronics Electronics30860.21208:2953,0%
60 OVS Fashion Fashion31854.89308:0036,0%
61 Nintendo Electronics Electronics29840.99709:1060,0%
62 Lego Free Time Free Time29836.29113:1070,0%
63 Turism Turism31834.12611:3133,0%
64 Eurobet Free Time Free Time29762.37921:3244,0%
65 Alibaba Marketplace Marketplace28760.18706:2366,0%
66 Fashion Fashion26737.07009:0453,0%
67 Yoox Fashion Fashion28723.83009:5350,0%
68 Pandora Fashion Fashion27723.69408:4644,0%
69 Farmae Health and Beauty Health and Beauty26718.38310:3948,0%
70 Maisons du Monde House House26715.45810:3465,0%
71 Sephora Health and Beauty Health and Beauty27713.29006:4545,0%
72 Arcaplanet Free Time Free Time26712.91711:2967,0%
73 Sony Electronics Electronics27711.38407:3164,0%
74 Zooplus Free Time Free Time25699.78309:1856,0%
75 Trony Electronics Electronics26694.12705:4243,0%
76 AgriEuro Srl Free Time Free Time25692.50209:2168,0%
77 Fashion Fashion24691.38309:2985,0%
78 Prima Insurance Insurance25689.37010:5552,0%
79 Deliveroo Food and Drink Food and Drink27670.26710:5542,0%
80 Douglas Health and Beauty Health and Beauty26663.51309:0254,0%
81 About You Fashion Fashion25659.28811:2677,0%
82 Wish Marketplace Marketplace25653.55909:2068,0%
83 Nespresso Food and Drink Food and Drink25651.76409:0766,0%
84 Ticketmaster Free Time Free Time24648.66106:1656,0%
85 Farmasave Health and Beauty Health and Beauty23638.55606:1371,0%
86 Health and Beauty Health and Beauty23629.43111:0172,0%
87 Etsy Marketplace Marketplace26605.26205:4123,0%
88 Tigotà Health and Beauty Health and Beauty23580.12603:4952,0%
89 Intimissimi Fashion Fashion25571.03308:4339,0%
90 Philips Electronics Electronics24570.67803:2339,0%
91 Turism Turism24568.29812:3170,0%
92 MyProtein Food and Drink Food and Drink23561.83209:0349,0%
93 MSC Crociere Turism Turism25553.59408:1940,0%
94 Tannico Food and Drink Food and Drink23549.76112:4452,0%
95 Monclick Electronics Electronics23545.66111:2965,0%
96 Nike Fashion Fashion24543.00105:5835,0%
97 Catawiki Free Time Free Time23535.34413:1246,0%
98 Stroili Oro Fashion Fashion23532.16808:1050,0%
99 Smartbox Turism Turism24501.02525:4747,0%
100 Allianz Direct Insurance Insurance23465.51706:4333,0%

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.

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