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Ecommerce Ranking in Italy

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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at April 2024

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Report: Ecommerce Italia 2024

AI-Commerce: the frontiers of Ecommerce Digital Thinking with Artificial Intelligence



Company / SectorSectorRelevanceUnique visitorsAverage timeBounce rateFollow
From position 7 to position 11IT Trenitalia Tourism Tourism1377.297.481 11:3778,8% Subscribe to E-commerce Ranking updates
From position 68 to position 22DK Lego Babies and Toys Babies and Toys21790.363 09:0675,8% Subscribe to E-commerce Ranking updates
From position 23 to position 33FR ManoMano Marketplace Marketplace602.984.939 11:4475,1% Subscribe to E-commerce Ranking updates
From position 39 to position 44GI 888 Casinò Gambling Gambling502.480.564 06:1974,6% Subscribe to E-commerce Ranking updates
From position 77 to position 55IT Deghi Home and Furniture Home and Furniture25998.287 14:3673,5% Subscribe to E-commerce Ranking updates
From position 51 to position 66IT Atida eFarma Pharmacies Pharmacies281.202.312 08:3971,7% Subscribe to E-commerce Ranking updates
From position 64 to position 77DE Adidas Sport Sport261.056.732 10:2871,6% Subscribe to E-commerce Ranking updates
From position 5 to position 88US Apple Store Electronics Electronics1396.621.877 07:2969,5% Subscribe to E-commerce Ranking updates
From position 75 to position 99KR LG Electronics Electronics25848.799 09:3169,2% Subscribe to E-commerce Ranking updates
From position 52 to position 1010GB Deliveroo Food and Beverage Food and Beverage301.105.975 08:0669,1% Subscribe to E-commerce Ranking updates
From position 27 to position 1111CN Xiaomi Electronics Electronics562.475.478 09:3268,6% Subscribe to E-commerce Ranking updates
From position 91 to position 1212IT Macrolibrarsi Marketplace Marketplace24878.950 13:1268,0% Subscribe to E-commerce Ranking updates
From position 69 to position 1313IT Unipol Sai Insurance Insurance381.568.325 08:4367,1% Subscribe to E-commerce Ranking updates
From position 44 to position 1414US HP Electronics Electronics321.209.137 06:5867,0% Subscribe to E-commerce Ranking updates
From position 15 to position 1515IT Mediaworld Electronics Electronics853.839.932 11:0667,0% Subscribe to E-commerce Ranking updates
From position 107 to position 1616DE Douglas Health and Beauty Health and Beauty22685.251 13:5366,9% Subscribe to E-commerce Ranking updates
From position 21 to position 1717IT LaFeltrinelli IBS.it Publishing Publishing733.239.444 08:1565,7% Subscribe to E-commerce Ranking updates
From position 81 to position 1818FR Maisons du Monde Home and Furniture Home and Furniture22728.786 13:1264,9% Subscribe to E-commerce Ranking updates
From position 108 to position 1919CN Huawei Electronics Electronics21683.715 05:5464,1% Subscribe to E-commerce Ranking updates
From position 87 to position 2020IT Farmacia Loreto Pharmacies Pharmacies22759.573 12:4764,0% Subscribe to E-commerce Ranking updates
From position 22 to position 2121US Microsoft Electronics Electronics602.651.390 03:5163,7% Subscribe to E-commerce Ranking updates
From position 57 to position 2222DE Zooplus Pets Pets301.192.843 08:4863,6% Subscribe to E-commerce Ranking updates
From position 73 to position 2323IT StrumentiMusicali.net Leisure Leisure271.011.060 07:5562,5% Subscribe to E-commerce Ranking updates
From position 55 to position 2424IT Mondadori Store Publishing Publishing311.162.549 05:4261,6% Subscribe to E-commerce Ranking updates
From position 96 to position 2525IT ConTe.it Insurance Insurance22734.958 11:1760,8% Subscribe to E-commerce Ranking updates
From position 34 to position 2626IT Mondo Convenienza Home and Furniture Home and Furniture401.593.111 10:0860,2% Subscribe to E-commerce Ranking updates
From position 58 to position 2727DE Get Your Guide Tourism Tourism311.230.123 10:4360,0% Subscribe to E-commerce Ranking updates
From position 61 to position 2828ES Zara Fashion Fashion301.096.538 09:2759,6% Subscribe to E-commerce Ranking updates
From position 103 to position 2929JP Nintendo Electronics Electronics25870.942 10:1159,3% Subscribe to E-commerce Ranking updates
From position 40 to position 3030GB Just Eat Food and Beverage Food and Beverage371.409.431 13:0158,3% Subscribe to E-commerce Ranking updates
From position 24 to position 3131IT Feltrinelli Publishing Publishing522.211.635 12:0558,1% Subscribe to E-commerce Ranking updates
From position 99 to position 3232US Garmin Electronics Electronics26933.963 10:4357,3% Subscribe to E-commerce Ranking updates
From position 19 to position 3333US Airbnb Tourism Tourism733.226.031 11:5557,1% Subscribe to E-commerce Ranking updates
From position 93 to position 3434IT Arcaplanet Pets Pets23770.771 06:4356,6% Subscribe to E-commerce Ranking updates
From position 74 to position 3535US Game Stop Leisure Leisure21642.002 04:5556,3% Subscribe to E-commerce Ranking updates
From position 16 to position 3636IT UniEuro Electronics Electronics843.761.210 07:2356,3% Subscribe to E-commerce Ranking updates
From position 31 to position 3737DE Auto-doc Car and Motorcycle Car and Motorcycle451.899.727 08:2656,2% Subscribe to E-commerce Ranking updates
From position 60 to position 3838GB ASOS Fashion Fashion22737.001 10:1356,1% Subscribe to E-commerce Ranking updates
From position 28 to position 3939US Nike Sport Sport522.222.109 08:4855,9% Subscribe to E-commerce Ranking updates
From position 67 to position 4040IT Farmasave Pharmacies Pharmacies24836.134 13:5155,4% Subscribe to E-commerce Ranking updates
From position 45 to position 4141US Expedia Tourism Tourism341.220.809 06:0055,1% Subscribe to E-commerce Ranking updates
From position 43 to position 4242CZ Notino Health and Beauty Health and Beauty311.189.934 10:4954,8% Subscribe to E-commerce Ranking updates
From position 76 to position 4343US Discogs Leisure Leisure24805.443 15:5554,3% Subscribe to E-commerce Ranking updates
From position 78 to position 4444DE Thomann Leisure Leisure24863.153 09:0554,1% Subscribe to E-commerce Ranking updates
From position 70 to position 4545FR Sephora Health and Beauty Health and Beauty23750.596 11:0953,5% Subscribe to E-commerce Ranking updates
From position 20 to position 4646KR Samsung Electronics Electronics682.978.621 04:5653,0% Subscribe to E-commerce Ranking updates
From position 41 to position 4747IT The Space Cinema Leisure Leisure411.686.796 09:0652,7% Subscribe to E-commerce Ranking updates
From position 95 to position 4848DE Obi Home and Furniture Home and Furniture22700.463 08:2652,4% Subscribe to E-commerce Ranking updates
From position 62 to position 4949SE H&M Fashion Fashion24797.354 06:3552,0% Subscribe to E-commerce Ranking updates
From position 36 to position 5050IT UCI Cinemas Leisure Leisure431.830.062 07:1151,7% Subscribe to E-commerce Ranking updates
From position 6 to position 5151FR Leroy Merlin Home and Furniture Home and Furniture1336.275.519 08:0951,3% Subscribe to E-commerce Ranking updates
From position 18 to position 5252US Etsy Marketplace Marketplace904.115.517 07:1150,8% Subscribe to E-commerce Ranking updates
From position 116 to position 5353CN Lenovo Electronics Electronics22644.466 08:0350,7% Subscribe to E-commerce Ranking updates
From position 84 to position 5454IT Libraccio Publishing Publishing22699.918 10:3550,4% Subscribe to E-commerce Ranking updates
From position 105 to position 5555GB PlayStation Store Leisure Leisure21682.893 07:2250,1% Subscribe to E-commerce Ranking updates
From position 12 to position 5656IT Sisal Gambling Gambling994.568.665 12:5350,1% Subscribe to E-commerce Ranking updates
From position 4 to position 5757NL Booking.com Tourism Tourism28513.907.480 12:3449,7% Subscribe to E-commerce Ranking updates
From position 9 to position 5858IT TicketOne Leisure Leisure1034.763.233 07:3248,9% Subscribe to E-commerce Ranking updates
From position 35 to position 5959IT Euronics Electronics Electronics381.474.537 08:2148,2% Subscribe to E-commerce Ranking updates
From position 49 to position 6060IT Redcare Pharmacies Pharmacies311.157.434 08:0248,1% Subscribe to E-commerce Ranking updates
From position 59 to position 6161IT ePrice Marketplace Marketplace24815.623 06:3847,9% Subscribe to E-commerce Ranking updates
From position 3 to position 6262US eBay Marketplace Marketplace29314.283.591 12:1947,6% Subscribe to E-commerce Ranking updates
From position 11 to position 6363CN Temu Marketplace Marketplace1044.872.535 12:5947,2% Subscribe to E-commerce Ranking updates
From position 1 to position 6464US Amazon Marketplace Marketplace1.00050.062.684 11:3047,1% Subscribe to E-commerce Ranking updates
From position 100 to position 6565IT Farmae Pharmacies Pharmacies23763.215 13:5246,7% Subscribe to E-commerce Ranking updates
From position 32 to position 6666IT Vivaticket Leisure Leisure441.791.231 03:4846,7% Subscribe to E-commerce Ranking updates
From position 54 to position 6767IT Eurobet Gambling Gambling25849.566 19:1546,7% Subscribe to E-commerce Ranking updates
From position 94 to position 6868IT Trony Electronics Electronics22651.801 12:0646,7% Subscribe to E-commerce Ranking updates
From position 29 to position 6969GB The Trainline Tourism Tourism532.289.330 07:3646,6% Subscribe to E-commerce Ranking updates
From position 17 to position 7070FR Decathlon Sport Sport843.774.964 08:2246,3% Subscribe to E-commerce Ranking updates
From position 56 to position 7171GB Bet365 Gambling Gambling28894.256 47:5846,2% Subscribe to E-commerce Ranking updates
From position 53 to position 7272HU Wizz Air Tourism Tourism281.042.241 08:3245,5% Subscribe to E-commerce Ranking updates
From position 92 to position 7373IT Cisalfa Sport Sport Sport27919.762 08:2145,1% Subscribe to E-commerce Ranking updates
From position 50 to position 7474IT ITA Airways Tourism Tourism331.248.030 09:0944,7% Subscribe to E-commerce Ranking updates
From position 88 to position 7575LU Instant Gaming Leisure Leisure25896.857 06:2144,3% Subscribe to E-commerce Ranking updates
From position 14 to position 7676DE Zalando Fashion Fashion873.896.592 12:2143,7% Subscribe to E-commerce Ranking updates
From position 83 to position 7777NL Catawiki Marketplace Marketplace24802.741 10:2943,5% Subscribe to E-commerce Ranking updates
From position 33 to position 7878ES eDreams Tourism Tourism381.457.956 08:3043,2% Subscribe to E-commerce Ranking updates
From position 120 to position 7979IT Yoox Fashion Fashion21549.778 16:2643,0% Subscribe to E-commerce Ranking updates
From position 48 to position 8080IT Prima Insurance Insurance331.250.624 11:2242,7% Subscribe to E-commerce Ranking updates
From position 47 to position 8181US Groupon Marketplace Marketplace331.214.886 08:2642,6% Subscribe to E-commerce Ranking updates
From position 8 to position 8282SE Ikea Home and Furniture Home and Furniture1125.206.720 10:2942,1% Subscribe to E-commerce Ranking updates
From position 2 to position 8383IT Subito Marketplace Marketplace33516.435.143 12:4941,9% Subscribe to E-commerce Ranking updates
From position 10 to position 8484IE Ryanair Tourism Tourism1095.042.751 09:0341,7% Subscribe to E-commerce Ranking updates
From position 38 to position 8585IT Snai Gambling Gambling321.131.718 16:5241,4% Subscribe to E-commerce Ranking updates
From position 42 to position 8686DE Flixbus Tourism Tourism391.564.055 07:4840,3% Subscribe to E-commerce Ranking updates
From position 25 to position 8787IT Tecnomat Home and Furniture Home and Furniture542.277.793 09:1840,2% Subscribe to E-commerce Ranking updates
From position 113 to position 8888DE Allianz Direct Insurance Insurance21532.960 10:0939,8% Subscribe to E-commerce Ranking updates
From position 79 to position 8989IT Mercatino Musicale Marketplace Marketplace25847.272 13:5339,3% Subscribe to E-commerce Ranking updates
From position 72 to position 9090IT OVS Fashion Fashion21623.656 07:3839,2% Subscribe to E-commerce Ranking updates
From position 80 to position 9191IT Volagratis Tourism Tourism22706.176 05:5038,2% Subscribe to E-commerce Ranking updates
From position 13 to position 9292CN AliExpress Marketplace Marketplace944.322.468 11:4237,0% Subscribe to E-commerce Ranking updates
From position 63 to position 9393CN Shein Fashion Fashion311.069.493 16:1937,0% Subscribe to E-commerce Ranking updates
From position 37 to position 9494GB Easyjet Tourism Tourism341.231.872 09:0136,1% Subscribe to E-commerce Ranking updates
From position 66 to position 9595GB Lastminute.com Tourism Tourism23727.477 09:2036,0% Subscribe to E-commerce Ranking updates
From position 104 to position 9696IT Goldbet Gambling Gambling22676.789 14:3834,9% Subscribe to E-commerce Ranking updates
From position 65 to position 9797IT Lottomatica Gambling Gambling26802.361 15:4634,3% Subscribe to E-commerce Ranking updates
From position 26 to position 9898IT Italo Tourism Tourism602.532.441 07:0634,3% Subscribe to E-commerce Ranking updates
From position 30 to position 9999LT Vinted Fashion Fashion501.975.935 23:4731,5% Subscribe to E-commerce Ranking updates
From position 46 to position 100100US Facebook Marketplace Marketplace Marketplace311.117.141 14:3528,7% Subscribe to E-commerce Ranking updates

Discover the other rankings

Top 10 Ecommerce in Italy

The distribution by popularity of the top ten websites in the Ecommerce ranking.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



April 10th, 2024 - Milan

Ecommerce Italy 2024

AI-Commerce: the frontiers of Ecommerce Digital Thinking with Artificial Intelligence

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October 23th, 2024 - Milan

The Partners of Ecommerce Companies

Second edition - Casaleggio Associati's research will describe the state of the art of technologies and services to support those who do Ecommerce.

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