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E-commerce Ranking in Italy

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The E-commerce ranking is the ranking of the top 100 online stores in Italy, updated to Maggio 2022

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The E-commerce ranking is the ranking of the top 100 e-commerce sites most popular in Italy.
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.


CompanySectorRelevanceVisitorsAverage timeBounce rate
1Bet365 Free time411.020.20348:1238,0%
2Meetic Free time23339.03133:0658,0%
3Vinted Fashion411.073.85425:4033,0%
4Shein Fashion511.526.94620:1432,0%
5Snai Free time391.027.12817:2238,0%
6AgriEuro Srl Free time28668.06417:0166,0%
7Lottomatica Free time34834.79816:4541,0%
8StrumentiMusicali.net Free time32871.81416:1854,0%
9Tannico Food and drink26564.21616:1046,0%
10Libreria Universitaria Publishing23514.25115:2479,0%
11Deliveroo Food and drink30630.00515:1551,0%
12Docpeter.it Health and Beauty24552.49213:5972,0%
13Farfetch Fashion24463.34913:4161,0%
14Farmae Health and Beauty26581.88313:1553,0%
15Prima Insurance24480.06712:5251,0%
16Booking.com Turism26510.739.63512:5137,0%
17Catawiki Free time25528.42312:5150,0%
18Subito.it Marketplace31813.088.27512:4538,0%
19eBay Marketplace35914.848.21012:3244,0%
20Amazon Marketplace1.00042.478.93712:0843,0%
21AliExpress Marketplace682.378.35911:4545,0%
22Adidas Fashion36951.68711:3465,0%
23Sisal Free time491.463.61411:3031,0%
24Shop Apotheke Europe Health and Beauty26669.66411:1457,0%
25Bonprix Fashion30667.24211:0639,0%
26Efarma Health and Beauty551.881.05211:0069,0%
27Zara Fashion411.179.37110:5963,0%
28Intimissimi Fashion25448.64110:5530,0%
29Zalando Fashion1073.946.72910:4741,0%
30Airbnb Turism702.378.80210:4456,0%
31JustEat Food and drink521.647.21510:4152,0%
32Smartbox Turism24427.05010:2836,0%
33Ikea House1184.471.65310:1040,0%
34Esselunga Food and drink23381.18210:0657,0%
35Arcaplanet Free time27644.49409:5063,0%
36LG Electronics30726.82809:4961,0%
37Yoox Fashion29621.64609:4244,0%
38Lastminute.com Turism28605.75809:3538,0%
39Easyjet Turism451.302.05809:3331,0%
40MSC Crociere Turism23354.45009:3343,0%
41Sony Electronics29652.49409:2362,0%
42ManoMano Marketplace963.631.56909:2177,0%
43Hotels.com Turism28612.13809:2064,0%
44Notino Health and Beauty30760.72009:1949,0%
45Game Stop Free time451.293.13209:1942,0%
46Iperceramica House24514.69209:1248,0%
47Ibs.it Publishing1013.767.07409:1164,0%
48Euronics Electronics501.565.87409:0751,0%
49Wish Marketplace27618.05009:0267,0%
50Trenitalia Turism1546.095.66609:0071,0%
51Allianz Direct Insurance26442.08108:5740,0%
52Leroy Merlin Free time1294.969.36908:5747,0%
53Stileo.it Fashion23525.37208:5485,0%
54MyProtein Food and drink24501.39408:5344,0%
55Pandora Fashion26541.32308:5251,0%
56Mondo Convenienza House411.237.46508:5257,0%
57Libraccio Publishing33871.37408:4459,0%
58Mondadori Store Publishing471.509.39108:3763,0%
59Decathlon Free time973.582.45708:3343,0%
60Mediaworld Electronics1244.729.29508:2150,0%
61Lego Free time30745.94608:2068,0%
62Maisons du Monde House28666.95408:1860,0%
63Auto-doc Cars471.511.11408:1642,0%
64Ita Turism24459.24008:1541,0%
65Groupon Marketplace461.371.36808:0448,0%
66OVS Fashion30693.26007:5436,0%
67H&M Fashion36925.93507:5040,0%
68Douglas Health and Beauty31739.24707:4849,0%
69UniEuro Electronics863.120.85207:4760,0%
70Huawei Electronics33895.88907:4360,0%
71Feltrinelli Publishing451.399.88507:3051,0%
72Costa Crociere Turism25502.51807:2962,0%
73Zooplus Free time28690.77407:2654,0%
74Monclick Electronics25527.39607:2552,0%
75TicketOne Free time1104.164.33007:2050,0%
76eDreams Turism571.853.82007:1442,0%
77Etsy Marketplace26507.33207:0725,0%
78Flixbus Turism34905.79407:0137,0%
79Xiaomi Electronics411.278.26506:5755,0%
80Cisalfa Sport Free time30736.62306:5545,0%
81Escarpe.it Fashion26586.34006:5442,0%
82Farmasave Health and Beauty24547.47506:5270,0%
83Expedia Turism491.467.14206:5050,0%
84ePrice Electronics722.522.20106:4757,0%
85Volagratis Turism431.277.01006:4532,0%
86Trivago Turism31803.02406:4159,0%
87Tigotà Health and Beauty23456.95106:2751,0%
88The Space Cinema Free time34933.69906:0744,0%
89The Trainline Turism712.473.84805:2140,0%
90Sephora Health and Beauty30727.66705:0828,0%
91Alibaba Marketplace30714.61405:0563,0%
92Viva Ticket Free time441.288.23604:0425,0%
93Comet Electronics24497.87704:0342,0%
94Microsoft Electronics351.006.66703:3642,0%
95Ryanair Turism903.231.99103:2133,0%
96Panini Shop Publishing26602.47303:1751,0%
97Philips Electronics24435.77002:5440,0%
98ASOS Fashion23396.65402:3319,0%
99Nike Fashion27553.11101:4630,0%
100Tezenis Fashion23386.18901:0930,0%

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