In 2020 the radical change in the market pushed Italian food producers to accelerate towards the digital world, thus determining a change in their companies by transforming them into smart companies.
The direct relationship with customers pushes the manufacturer to demonstrate the tracking of its supply chain with the blockchain and to strengthen the company's brand towards the consumer. In the same way, the "food" companies have developed new services for the direct loyalty of the customer and the possibility of being able to manage direct sales without creating conflicts between the distribution channels.
The "Digital Food Strategy" Report highlights the best Italian and international case studies, comparing them with each other.
The topics of the report and event will be:
Online scenarios and market trends
Digital relationship with customers
The Casaleggio Associati events sponsoring allows companies to communicate with the managers of qualified enterprises, national and international media.
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