Brand positioning & Reputation

We help companies to design and match their strategy with their communication activities, and to improve their online reputation.

Messages, contents, strategies and multichannel are the tools to shape your values and we can show you how to best convey them.
Online communication never stops: products and reputation are “on the move” every day.
Clients, employees, suppliers and shareholders get their own idea of the company even in the total absence of communication from the company itself.
A brand with the right positioning can reach consumers and the company’s objective in a powerful way.
A brand’s reputation and its ability to stand out are mandatory objectives for a company that operates online. Having the audience trust and support clearly boosts a company’s results.
In 2019, the top three companies for online reputation in the world were Rolex, LEGO and Google.

Most reputable companies worldwide, Statista 2019


We can give you the answers to these questions

  • What do stakeholders think of my company?
  • How can I make my unique “excellence story” stand out?
  • What channels and with which messages and contents shall I communicate?
  • How can I prove unfounded rumors and fake news on my company wrong?
  • Have I adjusted my digital channels correctly, in relation to my reality?
Brand Positioning & Reputation


We analyse and define action plans to:

Brand positioning & Reputation - Benefit

Maximize the business results

Brand positioning & Reputation - Benefit

Protect the brand’s value

Brand positioning & Reputation - Benefit

Differentiate from competitors

Brand positioning & Reputation - Benefit

Communicate with the desired target audience

Brand positioning & Reputation - Benefit

Boost customer loyalty

We design field specific solutions
  • Analyse the brand’s online positioning through the stakeholders mapping, in relation to the messages and the strategy
  • Define an internal and external management plan in order to keep the “war room” door to a reputation crisis always closed

Other services

Brand Reputation Executive Report

Customised monthly report for the client’s top management which describes best practice, relevant information for the client’s reference market and recommendations regarding online reputation and brand positioning.

Speech for the companies

Our experts are trained to deliver high level introductory speeches during business events on the topic of brand reputation, aimed at developing a practical understanding of how exponential technologies can shape organisations.

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Thanks to our many technological partners, we have the best solution for more structured organisations and small companies and startups alike.

Our solutions are able to integrate with the legacy systems already in use in your company, reaching a complete synergy between technologies and avoiding other development and migration costs deriving from the implementation of non-customized solutions.

Our method

Our methodological approach involves:

  • Internal assessment
    Client’s internal assessment, aimed at acquiring information on the company and processes
  • Context analysis
    Market benchmark through the comparative analysis of the competitive context
  • Strategic plan
    Creation of a strategy and evolution plan followed by the validation of the proposed models. During this stage companies will be able to understand on what terms the action plans will lead to a better positioning of their brand or service and how this can change their online reputation.

We are passionate about the future

Find out how we can help you design the digital future of your company

Casaleggio Associati

Casaleggio Associati
Phone +39 02 89011466
VAT 04215320963

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