Alongside established Social Media like Facebook and Twitter there are hundreds of other social media dedicated to particular targets and uses. Understanding which are functional to our business and which are worth investing in is the key to success in this field.
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. Most companies see it as a threat...You can see it as an opportunity.
Charlene Li and Josh Bernoff
Social media have become a critical component of the business and marketing strategy. Developing a Social Media marketing strategy is critical to helping organizations establish social relationships with the customer base.
Identification of business objectives (for example: increasing brand awareness loyalty / customer retention, lead generation) to be achieved through the use of social media platforms
Determination of SMART goals (specific – measurable – achievable – realistic – time related)
Analysis of the target customer on the basis of demographic variables (age, origin, gender, occupation, income, interests, habits, etc.)
Analysis of the competition on social media
Selection of social media mix based on the characteristics of their target users
Identification of the type of content, format, tone, frequency and timing of publication, able to engage the target audience
Monitoring the actions of social media marketing and the level of involvement and user engagement
Casaleggio Associati supports its customers at all stages of social media marketing strategy, also taking charge of the operational management of social media platforms, implementation of content strategy and the design, launch and monitoring of social media campaigns marketing.
Identification of communication objectives, analysis of target customers and the competitive environment, the social media mix selection and set up of the publishing plan and publication strategy on social channels.
Operational management of social media platforms and the launch and monitoring of social media marketing campaigns.
Planning, design and development of interface applications with leading social networks in order to launch a social media marketing and social campaigns contest.